Multiple Screens Showing Ways to Reuse Video Content

Discover the multiple ways to reuse video content to enhance your marketing.

Do you have an awesome video for your business that’s published on YouTube, Vimeo, or another platform? You can get more mileage from your content by integrating it with other marketing channels. Let’s explore a few ways to reuse video to expand your reach and influence.

Email Marketing

If you’ve ever opened an email that had video content, then you know how engaging it can be. But if you haven’t had that experience yet, the data speaks for itself: video can increase email open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26% (Campaign Monitor).

One look at this email marketing example from Hilton, and you’ll see what I mean:

Hilton uses video in their emails to help readers take the next step toward planning their vacation!

Blogs

Another way to reuse video is within your blogs where it can boost the value of the content. Integration with your blogs supports the text on the page, so it enhances the user experience.  Not only that, but people spend 2.6x as much time on pages with video content as they do on pages without.

Slack does a nice job of integrating its product video in a blog about working remotely:

Slack used video content in blogs to show people how they could use the product for remote work.

Social Media

Video is the best performing content type across all social media, so it’s a natural platform to reuse your existing videos. Whether you’re publishing how-to content, product or explainer videos, there’s a good chance it will be well-received on your social networks.

Use video on social media organically, or as paid social like Peloton.

Website

Video content on landing pages increases conversion rates by more than 80% – so it makes sense why it’s a recommended practice for your website. Combined with the fact that it keeps people on the page longer, as referenced earlier in this blog, it’s hard not to see this as a winning strategy for reusing video content.

Here’s a great example from the Brains.com home page:

Websites are one way to reuse video to engage visitors from the very first moment.

Aside from your home page, you can also leverage video on gated content pages to help you increase conversions. E-commerce websites benefit from video on product pages, too. 

Paid Advertising

Your PPC campaigns can also benefit from video assets to increase engagement, clickthroughs, and conversions. Video can be incorporated in search or display ads, or social media ads, to reach a wider portion of your audience.

Get More Guidance on Video Marketing

Now that you have some ideas on ways to reuse video content, you may not be sure if all of these are right for you. Get in touch, and we’ll be happy to discuss some options with you.