Getting a PPC (pay-per-click) campaign up and running may seem like a simple task at first glance. Yet a successful campaign requires more than choosing a few keywords, writing a few ads, entering billing information, and going live. It demands consistent paid search management to measure what’s most effective, what needs to change, and how to make the most of your budget without overspending.
Consider these important questions:
- Are you getting the best placement for your budget?
- How are the quality scores of your keywords affecting your cost?
- Is your landing page optimized to maximize your conversion rate?
- How can you improve search engine positioning without increasing your budget?
With certified search engine marketing services to manage your paid search advertising, you could be paying less per click and getting more per dollar.
Extending the reach and visibility of your ads through Google, Bing, Facebook and LinkedIn is only one part of paid search management. Boosting conversion rate with initiatives such as remarketing and video can also help your investment go further.