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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

OpenAI adds shopping features to ChatGPT Search

This works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and trending and autocomplete were added.

How much does SEO really cost

A look at the true cost of implementing a successful SEO strategy in 2025 that goes beyond just agency and consultant prices.

Smarter ways to visualize search marketing data in 2025

Go beyond basic SEO or PPC reporting. Transform raw marketing numbers into visual stories that drive decisions and strategy.

WordPress pages or posts: Which should you use?

Confused about WordPress content types? Find out when to use Pages or Posts to create a site that's easy to manage and SEO-friendly.

How to calculate link building ROI and justify your SEO investment by Stellar SEO

Is your link building paying off? We've built 25,000+ links using an ROI-focused approach, and here's why you should, too.

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Meta adds dynamic overlays to Advantage+ Catalog ads

Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.

GA4 updates: Snapshot templates added, Aggregate Identifiers improved

Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.

Google hypes AI Overviews, refuses to answer CTR question

Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product.

How to optimize B2B PPC spend when budgets and confidence are low

Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

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