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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Threads now has its own version of hashtags

Meta's latest feature, dubbed "topic tags," introduces a fresh avenue for users to explore and discover brands.

Top 10 tools for PPC agencies

Boost your agency's performance with these 10 tools for streamlining workflows, automating tasks and driving PPC campaign success.

Google Analytics 4 rolls out new reports for linked 360 campaigns

GA4 now has reports for Search Ads 360, Campaign Manager 360, Display & Video 360, for easier data analysis.

When to use branded and competitor keywords in PPC

Explore the benefits, drawbacks and best practices around using branded and competitor keywords in your PPC campaigns.

X launches its ChatGPT rival: Grok

Unlike ChatGPT and Bard, Elon Musk's new chatbot can incorporate real-time knowledge into its responses.

Google November 2023 reviews update now done rolling out

This update will be the last time Google has confirmed a reviews update.

Google is rolling out programmatic bidding for limited ads

Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.

Future-proof your SERP presence: 6 areas to focus on

Equip your SEO strategy for the age of AI-powered search with must-have content formats, optimization areas and performance KPIs.

GA4 updates explorations date range, data retention settings

Marketers will need to take action if the updates are likely to affect their Google Analytics accounts.

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