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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Discord enters the Ad arena

Discord’s new opt-in video ads offer brands "guaranteed" attention and access to deeply engaged, interest-driven communities with minimal privacy concerns.

The future of SEO as the future Google Search rolls out

With AI Overviews, AI Mode and Gemini becoming the future of Google Search - where does that leave SEO.

Google slashes Customer Match list minimums in Search Campaigns to 100 Users

Google lowered the customer match list minimum from 1,000 to 100 users, opening the door for smaller advertisers to leverage powerful audience targeting.

Using ChatGPT’s Advanced Data Analysis feature for PPC

Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.

There are more than 4 types of search intent

Explore user motivations, intent categories, and tactics to create SEO content that resonates and converts.

Super Early Bird rates expire this Friday… enter the Search Engine Land Awards now!

Boost company morale, attract new business, and earn the right to call yourself "award-winning". Enter the Search Engine Land Awards today!

LLMs, AI Overviews may be quietly driving homepage traffic: Report

Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences.

Work hard, play hard: See the networking calendar for SMX Advanced

Don't miss your chance to connect with your search marketing community - June 11-13 in Boston.

Ads arrive in Google AI Overviews – here’s what they look like

The arrival of ads in AI Overviews marks a big shift for Google search, though it's still unclear how the new ad format will perform.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

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