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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Your exclusive look at the SMX Next agenda is here

This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. Don't miss out.

Visual content and SEO: How to use images and videos in 2025

Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.

Structured data and SEO: What you need to know in 2025

Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.

The art of AI-enhanced content: 8 ways to keep human creativity front and center

Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.

Amazon Today: A new frontier for brick-and-mortar by Feedonomics

How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.

SEO grew up, a lot of SEOs didn’t

Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.

The SEO impact of interstitials, before and after

What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.

Decoding Googlebot crawl stats data in Google Search Console

Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites.

How AI is advancing advertising and changing consumer engagement

James Murray of Microsoft explains how AI-powered search engines are revolutionizing users interactions & highlights the opportunity for advertisers.

Change Who Pays: New Google Ads process for client account transfers

You will no longer have to contact your Google Ads support team to transfer client accounts to another agency.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

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