Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
- Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time rangesThese new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations. Please visit Search Engine Land for the full article.
- Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metricsThe new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors. Please visit Search Engine Land for the full article.
- YouTube’s experimental tool for creators simplifies keyword research and identifies content gapsYouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days. Please visit Search Engine Land for the full article.
- Google November 2021 core update is finished rolling outThis update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year. Please visit Search Engine Land for the full article.
- 60,000 websites using Cloudflare turned on IndexNowIndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021. Please visit Search Engine Land for the full article.
- 5 steps to automate your SEO processes using simple programming tactics“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next. Please visit Search Engine Land for the full article.
- Cyber Week may be giving way to Cyber Month, according to AdobeOnline consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY. Please visit Search Engine Land for the full article.
- Google says it values all local reviews, both positive and negativeGoogle has updated their help documents to say it finds a mix of reviews more trustworthy. Please visit Search Engine Land for the full article.
- Google Merchant Center now automatically displays badge eligibility for productsMerchants no longer have to manually figure out which badge is being applied to each of their items. Please visit Search Engine Land for the full article.
- Tell us if you are planning to attend in-person events in 2022Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year. Please visit Search Engine Land for the full article.