Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
- Holiday shopping SEO: Last-minute tips and techniques for e-commerce sitesHow to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. Please visit Search Engine Land for the full article.
- Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack. Please visit Search Engine Land for the full article.
- A new era has arrived in local search: Google’s Local Trust PackThe variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for. Please visit Search Engine Land for the full article.
- SMX is Coming to You in December 2020: Be a Part of it!Interested in speaking at SMX? Now’s the time to submit your session idea. Please visit Search Engine Land for the full article.
- This decade’s most important marketing question: What data rights do advertisers possess?Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation. Please visit Search Engine Land for the full article.
- GoogleBot to soon crawl over HTTP/2While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage. Please visit Search Engine Land for the full article.
- Facebook Business Suite is a new cross-app management tool for SMBsSeeks to bring simplicity and centralized control to content management on Facebook and Instagram. Please visit Search Engine Land for the full article.
- How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find outThis script will show you the daily percentage of clicks going to search terms that Google doesn’t report. Please visit Search Engine Land for the full article.
- Google boosting visibility of ‘nearby’ product inventory with new Shopping featuresResponding to changing consumer behavior, Google starts emphasizing BOPIS Please visit Search Engine Land for the full article.
- Keywords in generic top-level domains won’t help you rank betterHere’s how Google treats every type of TLD. Please visit Search Engine Land for the full article.