Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
- What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily briefAnd don’t miss Search Engine Land’s updated PPC guide Please visit Search Engine Land for the full article.
- How Storage Asset Management succeeds with a focus on reviews and social mediaSAM relies heavily on customer reviews, managed through Reputation Please visit Search Engine Land for the full article.
- Google I/O is next week; expect a lot of new search goodies; Friday’s daily briefAlso an unconfirmed, Google algorithm update, local search features and video SEO. Please visit Search Engine Land for the full article.
- Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversionsThese solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns. Please visit Search Engine Land for the full article.
- A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily briefPlus, most marketing execs don’t make data-driven decisions Please visit Search Engine Land for the full article.
- Some new local search changes you should be aware of; Wednesday’s daily briefAlso, Google updated its event structured data report in Search Console. Please visit Search Engine Land for the full article.
- Schema.org launches its schema markup validator toolSeveral months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator. Please visit Search Engine Land for the full article.
- AI in ad spam detections and machine learning in Google search; Tuesday’s daily briefPlus, the “human experience marketer” behind the search marketer Please visit Search Engine Land for the full article.
- Google call history report begins to show data in Google My BusinessSeveral months after showing a “preview call history” feature, Google is now showing some data in this report. Please visit Search Engine Land for the full article.
- Google events enhancement report updated to show more errorsYou may see an increase in the number of errors in this Search Console report as a result of the reporting change. Please visit Search Engine Land for the full article.