Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
- How to use Google Ads Explanations to understand performance changesThe new feature can help you identify the causes behind substantial shifts in Search campaign clicks, cost, impressions or conversions. Please visit Search Engine Land for the full article.
- Will publishers drop AMP when it’s no longer a requirement for Top Stories?Your organization’s resources, competitors, financial priorities and Google’s page experience update are all factors to consider. Please visit Search Engine Land for the full article.
- Call analytics platforms: What are they good for?Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches. Please visit Search Engine Land for the full article.
- Bing Webmaster Tools new Site Scan feature finds SEO issuesNew goodies are in Bing Webmaster Tools; first we got a competitive link tool and now a new SEO audit tool. Please visit Search Engine Land for the full article.
- Combine location data and external trends to build diverse audience strategies [Video]Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable. Please visit Search Engine Land for the full article.
- Google promotes Prabhakar Raghavan to lead Search, replacing Ben GomesJerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering. Please visit Search Engine Land for the full article.
- 5 Things Search Engine Land Can Do For Your Team Right NowLooking for a boost to you or your team’s search skills? Take a look through our best and most helpful assets and see which ones may benefit you! Please visit Search Engine Land for the full article.
- SEMRush drops paid guest blogging service after Google policy scrutinyGoogle said selling paid links on blogs is against its webmaster guidelines and that Google can take action against those using the service. Please visit Search Engine Land for the full article.
- Google My Business offers more flexibility with business hoursCheck your Google My Business console to set your “more hours” to reflect COVID-19 precautions. Please visit Search Engine Land for the full article.
- How location data can drive your marketing strategy during COVID [Video]“If someone is out and about in the physical world right now, that alone is a signal that they are in-market,” said Foursquare CEO David Shim on Live with Search Engine Land. Please visit Search Engine Land for the full article.