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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

44 marketing initiatives where AI alone will fail

Here’s where AI still can’t match human judgment – and why marketers shouldn’t hand over the keys just yet.

Google Ads adds new “Conv. value (incl. predicted)” metric

Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers a forward-looking view of performance.

Google’s AI-powered Shopping ad ecosystem: Where to focus your strategy

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.

Google Ads stops auto-opting search campaigns into Display Network

Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping prevent wasted spend on low-intent traffic.

Google expands Commerce Media suite for brands and retailers

Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display.

Marketing is broken. Privacy can fix it. by Usercentrics

Data-driven strategies fueled a golden era—until they didn’t. It’s time to rebuild marketing on trust, not tracking.

Beyond ChatGPT: What AI agents really do (and why it matters for customer experience) by Digital Marketing Depot

Autonomous AI is here—and it’s changing how brands connect with customers.

Google updates its URL structure best practices document with added examples

There was no change to how Google Search handles URLs with this document update.

Google brings AI video tool Veo 3 to YouTube Shorts

Google’s new Veo 3 integration into YouTube Shorts will let brands and creators generate short-form videos from text prompts, transforming how ads are made.

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