Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Requests for more than 400 properties will be reviewed case-by-case and subject to close scrutiny before approval. The post Google Analytics has increased the number of allowed properties appeared first on Search Engine Land.
Reminders ads are now available to all advertisers globally. The post Instagram launched Reminder ads and initiates testing for Search Result Ads appeared first on Search Engine Land.
Google has finally launched Bard. Here's a first look at indexing speeds, inconsistencies and search intent on Google's AI chatbot. The post Google Bard is here and disappointing vs. Bing Chat and ChatGPT appeared first on Search Engine Land.
Google said it will link to citations when Bard directly quote at length from a webpage. The post Google explains why Bard rarely lists citations and links to content creators appeared first on Search Engine Land.
Optimize your PPC campaigns to improve your paid search results and ensure you get full value from your entire marketing program. The post 5 steps to optimize your brand in search appeared first on Search Engine Land.
Pitching to the C-suite? Turn your enterprise SEO strategy into a story to help your bosses make better business decisions. Here's how. The post 6 steps to a winning enterprise SEO strategy appeared first on Search Engine Land.
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes. The post How to keep up with macro trends that impact PPC performance appeared first on Search Engine Land.
Advertisers can boost bids with keywords to show ads to those shoppers who are searching for specific products, for a higher chance of converting purchase intent to a sale. The post New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters” appeared first on Search Engine Land.
Be more efficient and still generate high ROI with personalized email campaigns backed by first-party data. The post Email is key to marketing in an unpredictable economy appeared first on Search Engine Land.
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing. The post This day in search marketing history: March 22 appeared first on Search Engine Land.