News about Digital Marketing

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool. Please visit Search Engine Land for the full article.

Google confirms Google-generated web stories as featured snippets are not a great experience for searchers. Please visit Search Engine Land for the full article.

After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions. Please visit Search Engine Land for the full article.

Google is using newish language understanding models specific to leveraging conversational context for these search features. Please visit Search Engine Land for the full article.

Google has revamped the crawl stats report to provide actionable and useful data to your crawling issues. Please visit Search Engine Land for the full article.

Female-identifying search marketers share their personal experiences and tips to support women in the SEO industry. Please visit Search Engine Land for the full article.

Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible. Please visit Search Engine Land for the full article.

Join us online at SMX, December 8-9, for actionable tactics on the most pressing SEO and SEM challenges. Please visit Search Engine Land for the full article.

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

Create content that easily gets links and ranks well in search. Please visit Search Engine Land for the full article.