All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google to enforce phone number verification for Message Assets in ads

Google Ads will require phone number verification for message assets starting August 1st, or those assets will be disapproved and won't serve.

Google to ban ads for pill presses and related equipment

Google Ads will ban advertising for pill presses and related equipment starting September 1st, as part of an update to its Dangerous Products or Services policy.

Auditing the Performance Max black box: A strategic approach

Want better ROAS from Performance Max? This audit checklist gives you the levers to pull – across campaigns, creatives, and audience signals.

Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values

Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving core functionality.

Banned terms on Amazon: What keywords can trigger listing flags

Certain words in your Amazon listings can trigger compliance warnings. Understand how to stay accurate while avoiding policy violations.

Cloudflare to block AI crawlers by default with new Pay Per Crawl initiative

Major publications have already signed up, including Ziff Davis, The Atlantic, ADWEEK, BuzzFeed, Time, O’Reilly Media, Internet Brands, and more.

Google Ads rolls out built-in video analytics

Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign types.

Google June 2025 core update rolling out now

This is the second core update of 2025 and this update will take about 3 weeks to complete.

Google’s token auction: When LLMs write the ads in real time

Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through advertiser bids.

Google releases new Search Console Insights report

It is now also a new tab within Google Search Console.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

268 Bush St. #3038,
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!