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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google Ads phishing scams target ad buyers

Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Supreme Court upholds TikTok divestment order: What you need to know

TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.

Take your career to the next level: Become a search marketing master

For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience.

How to benchmark your SEO performance in 2025

Learn the fundamentals of SEO benchmarking, from gathering data to identifying growth opportunities to stay ahead in 2025.

Google vs. SEO tools: Why your SEO data might be missing

Many popular SEO rank and data tracking tools stopped reporting data following a Google change on Jan. 15.

4 practical ways to use generative AI for ad copywriting

From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality.

TikTok advertising: A comprehensive guide

Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.

11 free Chrome extensions you need for SEO

Don’t rely solely on tools like Search Console or Screaming Frog. Diversify your toolset with these time-saving Chrome extensions.

PPC diagnostics: How to find and fix the root cause of low conversions

Uncover and fix 10 common causes of declining conversions, from budget limitations and weak landing pages to market and economic shifts.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

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