What to Expect
The Google Marketing Platform Training Course is an interactive e-learning program designed to help you understand and utilize the full suite of tools available in Google Marketing Platform. Upon completion, you will be able to improve your digital strategy and meet your online business goals
Google Marketing Platform combines DoubleClick Digital Marketing and the Google Analytics 360 Suite together for an all-inclusive platform that includes:
- Google Ads
- Google Analytics
- Google Tag Manager
- Google Search Console
- Google Optimize
- Data Studio
Attendees will have the opportunity to work in their own accounts or example accounts, in order to gain the experience and feedback needed to fully grasp important concepts and skills. Real application and practice are the main enablers to becoming proficient. Attendees will leave with an understanding of how to use the tools in Google Marketing Platform to collaborate, share insights, and better understand their customers.
Google Ads and Analytics certification information will be provided and discussed. Attendees will be able to take and pass those certifications after participating in this virtual training.