Are You Upskilling Your Team for the AI Era?
Your team knows how to do their jobs. But are they ready for how those jobs are changing?
If you look around, you know that AI is fundamentally shifting how work gets done. So be sure your employees know how to use it to productively support your company’s goals.
Your Team Needs to Work Alongside AI
AI can research faster, generate drafts, and repurpose content. But it can't create an authentic brand voice, empathetically understand your customers' real pain points, or make strategic decisions about positioning. AI can also make mistakes and sound extremely generic.
This is why you always need a human to provide direction and quality checks; don’t rely on AI completely. When working together in harmony, the talented, upskilled humans can use AI to produce better content more efficiently.
Not Upskilling? The Outcomes Aren’t Great.
If you don't train your team, here’s what happens:
AI is avoided entirely. Competitors get faster while your employees are still doing everything manually. Their anxiety grows because they know AI exists, but don't understand it.
AI is used badly. Unskilled employees pump out generic, or error-filled content that sounds like everyone else's. (Remember, it takes a skilled human to use AI without sounding like everybody else.)
These outcomes aren’t good for your business, or your people.
Ready to Upskill Your Team? Start here.
Don't overwhelm your team with every AI tool on the market. Pick 2-3 that solve the real problems they have today.
Start by looking at your current process. Where can AI help? What are the bottlenecks? What takes too much time? That's where AI fits.
Introduce 1 or 2 tools to help solve this problem. Don’t overwhelm — let them start slowly and gain a comfort level.
Create clear guidelines. What requires human review? What's the quality bar? When should they consult an expert versus trusting AI output?
Ensure this approach is ongoing as AI tools evolve quickly. What worked six months ago may not be best today. Regular check-ins and updates keep your team skilled and ready to take advantage of the new technology that comes along.
Move Forward Confidently
Search Engine Journal's State of SEO 2026 reports that 42% of companies are already training staff on AI tools, while another 36% are teaching current best practices. (The same report found that original content creation is the SEO strategy that beats everything else).
If you’re not upskilling your team, it’s time. The companies seeing success aren't using AI to replace human expertise—they're using it to amplify it.
We can use AI to your advantage. RSO Consulting can help you develop a strategy that prepares your team for the AI era, balancing efficiency with the human expertise that actually drives results. Let's talk.
