Are you at a crossroads with Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Advertising, wondering if you should choose one or the other?
Or have you tried one channel, and now you’re wondering if SEO and PPC working together could be a better way to go?
You’re not alone. Many businesses and marketers have these questions. And that’s why we wanted to dedicate a blog post to talking about the advantages of using both search and paid advertising in your online strategies.
SEO and PPC: The Benefits of Combining Strategies
- Create Immediate Awareness with Long-Term Gain
Once you launch a PPC campaign, your ads are served within moments. This allows you to boost awareness immediately while you wait for your website pages to appear in organic search results, which can take a long time. PPC fills in the gap until your SEO efforts can be realized, eventually delivering long-term gains that make you less dependent on paid ads.
- Increase Visibility in Search Results
One of the biggest benefits of SEO and PPC working together is you boost your visibility in search results. For example, if you target a specific keyword for SEO purposes but also for search ads, then you could show up in search in both the ads and organic sections of the page. This means more visibility and, hopefully, traffic to your website.
- Remarket to Traffic from Organic Search
When you leverage SEO to bring in traffic from organic rankings, then you have an opportunity to remarket to those same website visitors using paid advertising. Since these visitors will already be familiar with your brand or business from visiting your website, the remarketing ads can be quite effective at increasing conversions.
- Learn More about Your Audience
When you launch PPC ads, you create opportunities to learn about your audience, including what makes them click, what types of content motivates them, and how they behave after the click. This improves your knowledge around search intent and consumer preferences to write more compelling SEO copy based on search queries your audience is using.
As you can see, SEO and PPC work well together and offer several benefits for businesses. If you still aren’t sure about using them at the same time, then you may want to check out SEO vs. PPC: Which One Is Best for Your Brand? for some additional insights.