Trust is a valuable asset for your business.
We need only look to the Facebook scandal of last year to see how diminished trust impacts a brand’s reputation – even when it’s a top performing company.
One way to establish trust in your company is by including two important pages on your website:
Both pages help lay the groundwork for positive brand association. Let’s take a look at how these two website pages can impact your business.
Trust from Search Engines
That means when your website is trusted by search engines, your website has more authority. It is more likely to appear higher in search results!
Trust from Consumers
Terms and conditions pages, on the other hand, set forth the rules and guidelines for website visitors. It tells them what is and isn’t allowed on your site, and how you deal with misuse when it happens. The terms page can legitimize your company, too, so it helps consumers feel good about getting on board.
All in all, when consumers trust your business, they are more likely to become customers and recommend you to family and friends. You have the opportunity to grow your business, because you have the support of customers who trust you.
The Impacts on Your Business
The terms page also offers protection for your company. While it’s not required, it does lay out the rules of using your website, which can safeguard your business in a legal matter.
Sheila Hart-O’Connor is a word geek who is passionate about all things digital. She specializes in advertising and marketing copy, with a lean toward SEO, social media, and blogging.