Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.
Getting cited by AI isn't enough. Discover why winning recommendations requires cross-functional action beyond SEO and website optimization.
Google is adding Gemini Omni to Asset Studio, making it easier to turn creative briefs and brand assets into campaign-ready videos.
Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads.
Google will start charging Local Services Ads advertisers for some missed and follow-up calls that qualify as valid leads from Oct. 1.
SEO roadmaps should tie business goals to ownership, capacity, impact, and measurement. Otherwise, you’ve built a backlog.
Specific primary and additional categories, plus complete profiles, correlate with stronger local rankings. See what the data reveals.
Cheap clicks can look efficient while producing weaker results. Learn how to connect paid media to sales, revenue, and profit.
Your platform claims the sale, your backend gives credit elsewhere, and neither can tell you if the ad caused it. Incrementality does.
ChatGPT Ads adds automated bidding, platform targeting and view-through conversions as it expands into Latin America.
