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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google May 2026 core update rolling out now

This is the second Google core update of 2026 and follows the March 2026 core update.

How signal decay hurts your top-of-funnel performance

The campaigns introducing customers to your brand may be getting the least credit for revenue. Here’s how to recover lost conversion signals.

Why AI adoption may look bigger than it really is: Data

AI use may be stalling with consumers while surging among professionals, according to new Datos and SparkToro data.

What multilingual regions reveal about the future of AI search

Catalan search behavior exposes a deeper AI retrieval problem: language identification errors reshape rankings, citations, and AI answers.

Reddit’s AI search influence goes beyond training data

Reddit’s role in AI search is often oversimplified. Here’s how AI training, licensed access, and retrieval systems influence what AI cites.

The search everywhere optimization pyramid: How to build visibility before search

Your buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it.

Your campaigns span 12 channels. Why does it feel like 12 jobs? by AdPlus

The cross-channel ad ops problem is real and mostly ignored. Here's what it's costing performance marketers — and what's actually changing.

Google adds llms.txt check to Chrome Lighthouse

Google says llms.txt is not needed for AI search visibility, but Lighthouse now flags whether sites have one.

Google launches AI Performance Insights and Conversational Attributes in Merchant Center

The new Merchant Center tools are set to help retailers optimize product discovery and measure visibility across AI-powered shopping surfaces.

Google expands Direct Offers with AI-generated bundles, native checkout and travel deals

Google is upgrading Direct Offers with AI-generated promotions, native checkout and travel integrations.

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