Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google is embedding AI into publisher workflows, making it easier to analyze performance and act on insights from a chat interface.
As Google's AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.
Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.
40% of U.S. adults use chatbots for search, making information lookup their most common AI chatbot activity, according to Pew Research.
Lily Ray’s study found Google cited brands’ own listicles in AI Overviews, yet excluded those brands from recommendations in most cases.
Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with business goals.
Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines.
Learn how to package your workflows, expertise, and business context into AI assistants that work the way you do.
Content businesses thrive when economics, systems, and editorial judgment reinforce one another. They struggle when those forces drift apart.