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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google Ads adds Gemini-powered dashboards for real-time insights

Google is turning Ads reporting into a prompt-driven experience, letting advertisers analyse performance with AI-powered dashboards.

Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.

The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.

Google Discover performance reporting bug in Search Console

You may notice a decrease in clicks and impressions between May 7th and May 8th, it is a reporting bug only.

The delegation boundary: How AI decides which brands win

AI assistants shape recommendations, purchases, and transactions, forcing brands to compete for algorithmic confidence, not just clicks.

OpenAI adds product feed ads to ChatGPT

OpenAI is turning product catalogues into automated ads, making it easier for retailers to scale campaigns inside ChatGPT.

How soft 404s and indexing issues caused a 90% traffic collapse

When Google stops indexing your pages, traffic can vanish fast. Here’s how one publisher reversed the decline after a migration went wrong.

How negative information spreads from Wikipedia into AI search

Negative or outdated Wikipedia content can persist for years, then gain renewed visibility when AI systems surface it in generated answers.

Why vibe coding is becoming an SEO advantage

The biggest SEO gains increasingly come from interactive experiences that remove friction and answer intent immediately.

Google Ads to auto-link YouTube channels starting June 10

Advertisers will soon gain automatic access to YouTube engagement data and audiences, without needing to manually connect accounts.

Adthena launches ChatGPT ads intelligence platform

Adthena’s new platform gives advertisers a clearer view of competitors and performance inside ChatGPT’s ads ecosystem.

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