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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Unblock your creative flow with AI by Edna Chavira

Learn how forward-looking teams are reducing repetitive work while surfacing the right content at the right time.

Google’s ‘People also consider’ sponsored format raises concerns

Google's sponsored SERP loops could reshape how users engage with search ads – without advertisers paying or seeing clear performance data.

Claude Sonnet 3.7 is the leading LLM for AI SEO: Report

Benchmark reveals which LLMs you can use for some SEO tasks. It also reminds us that humans are more reliable than AI (for now anyway).

Google disables Discover performance report hack to get desktop data

For the past day or so, there was a way to see how Google Discover was performing over desktop and mobile - but Google disabled that this morning.

Search, answer, and assistive engine optimization: A 3-part approach

Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust.

Yelp launches 15 AI-powered updates for service brands and restaurants

Yelp now make it easier for businesses to capture high-quality leads, streamline restaurant operations, and deliver better customer experiences.

The anatomy of compelling search ad copy

Your ads are what win over searchers. Discover the components that drive clicks, conversions, and real results.

What should the title tag length be in 2025?

Optimizing title tags is key to improving your visibility in Google's SERPs – but no need to stress over character limits. Here's why.

Tariff turmoil in Google Ads: See how your market share is affected by Adthena

Benchmark your Google Ads performance, reveal growth opportunities, and leave competitors behind with Adthena’s PPC Market Share Reports.

OpenAI adds shopping features to ChatGPT Search

This works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and trending and autocomplete were added.

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