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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Google is fixing a Search Console bug that inflated impression counts

Google Search Console misreported impression data since May 13, 2025 due to a logging error. Corrections will roll out in the coming weeks.

If you can’t say what problem your brand solves, AI won’t either

AI is collapsing discovery, search, and purchase into a single moment. Brands without clear positioning risk getting left out of the answer.

Strategy is the new keyword: What drives paid search performance now

Automation handles execution. Performance now depends on signal quality — data, creative, and conversion design.

Building high-ROAS ecommerce search campaigns in Google Shopping and Amazon Ads

Turn search intent into profit by routing queries from discovery to high-performing terms across Google and Amazon Ads.

Why AI search is your new reputation risk and what to do about it

From Reddit threads to repeated claims, learn how AI search constructs brand narratives — and how to audit, correct, and influence them.

ChatGPT ads favor clarity over creativity, new data shows

ChatGPT ads favor clarity because the platform rewards precise, context-driven messaging that delivers immediate value.

Build your marketing ark: A framework for AI, empathy, and design

Customers are overwhelmed and teams are burned out. Here’s how to use AI to simplify decisions and improve marketing performance.

Why your content doesn’t appear in AI Overviews (even if it ranks in the top 10)

Top rankings don’t guarantee AI Overview visibility. Learn how to optimize for retrieval, structure, and citations.

6 Google Ads mistakes that hurt ecommerce campaigns

Expanding beyond paid social? Learn how to structure campaigns, control spend, and unlock demand without relying on the Meta playbook.

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