All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Google Ads surfaces Tag Manager controls inside its interface

Google Ads may soon let advertisers manage tags in-platform, streamlining setup and reducing reliance on external tools.

Google to no longer support FAQ rich results

FAQ rich results will no longer show in search and the Search Console features will go away.

How to run prompt-level SEO experiments for AI search

Learn how to isolate variables, measure prompt-response inclusion, and build repeatable frameworks for testing LLM visibility.

SEO’s new goal in 2026: Recognition, not rankings

Visibility today depends on authority, citations, entity clarity, and brand presence across the broader web — not just SERP position.

Why intent alignment matters more than perfect technical SEO

Technical fixes alone won’t resolve weak relevance signals. Here’s how to identify and correct intent mismatches across your site.

Microsoft Ads expands custom columns to include all conversion metrics

Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.

AI Max vs DSA: Advertisers question control as Google responds

Advertisers are questioning AI Max’s lack of granular landing page control compared to DSA, as Google confirms some gaps still exist.

Google AdSense removes browser back button trigger for vignette ads

This is due to the new Google search penalty for back button hijacking.

Google adds AI-powered bidding and demand-led budgeting to Search and Shopping

Google is aiming to help advertisers capture untapped demand and optimise spend in real time whilst reducing manual work.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!