Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Google has confirmed that Local Inventory Ads will be enabled by default for all Shopping campaigns starting Aug. 31
Google broadens access to it's native lead generation format while adding new integrations and simplifying eligibility requirements.
The way you present PPC data shapes business decisions. Avoid misleading metrics, outdated benchmarks, and reporting that lacks context.
GTM's new guided setup simplifies Google Ads conversion tracking by automatically configuring key measurement components.
Advertisers can now choose between standard and enhanced Brand Lift Studies, trading a higher budget for more sensitive campaign measurement.
See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings.
Advertisers will gain a unified campaign management experience with automatic Google Business Profile syncing.
Evaluate Google Ads creative with the MOCA framework before it enters testing, so you're experimenting with stronger ideas from the start.
Some technical SEO tasks deliver measurable value. Others can wait. Here's how to tell the difference before investing developer time.
A £50 Meta campaign that accidentally spent over £1,000 became a valuable lesson in transparency, process, and why honesty matters.