Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Google Ads introduces an Invalid Traffic Overview Card showing estimated savings, post-billing credits, and campaign-level reports. Here's what advertisers need to know.
Google made Gemini 4 Hydrogen the default model in AI Mode worldwide and is using it for the hardest AI Overview questions.
Affiliate links still help protect your commissions as AI checkout grows, but stronger tracking and better program choices add crucial layers of protection.
Data shows visits to the world's top million websites declined from an earlier peak, visits going to sites outside the top 100 barely changed.
Microsoft Advertising announces UI improvements addressing advertiser feedback, including easier navigation, expanded reporting, sign-in troubleshooting, and account access management.
For traffic-dependent businesses, the visit was only a step toward the sale. Agents now finish that job, and the work starts with the offer.
Learn how to claim your business in ChatGPT, verify your website and identity, and interpret Business Hub insights.
Keep your AI search strategy independent of unstable tools by owning your prompts, raw data, and measures of brand visibility.
Explore the future of retail with AI shopping. Understand how AI affects product visibility and decision-making for consumers.
AI visibility can hide evidence gaps that weaken recommendations as buyers evaluate integrations, workflows, and outcomes.
Google analyzed millions of Nano Banana prompts and found how businesses are using it for marketing.
Curb unwanted Google Ads spending without losing valuable conversions by understanding where channel priorities and budget allocation limits give you control.
A business that gets its customers through Meta should plan as if Meta will never get better for it. Start building other channels.
Google has begun rolling out its November 2026 core update globally and says it may take up to two weeks to complete.
Google is rolling out English-language ads in AI Mode to more than 10 new countries and launching multiturn ads for follow-up queries in the U.S.
Declaring keywords dead is easy. Explaining what you’ll track, how you’ll govern content, and what stakeholders buy into is the harder part.
Google’s Modern Web Guidance 1.0 adds a codebase audit to its free skill set for AI coding agents.
Build programmatic SEO pages that earn their place with unique data, clear publishing standards, and pruning rules that keep scale from becoming spam.
Jon Miller joins Heather Campbell to discuss how AI could reshape marketing automation, buying groups, and the decisions marketers face before renewing legacy platforms.
Meta paused its updated business and ad terms, leaving existing crawl rights in place for advertisers.