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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Bing Webmaster Tools testing new AI Performance report

Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.

Google AI Overviews follow up questions jump you directly to AI Mode

This will result in less traffic to your site and more traffic to Google's AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default.

Yahoo debuts Scout, an AI search and companion experience

Yahoo Scout is Yahoo's come back to search, using AI, its massive network and data to give you a more fun AI search experience.

Is your account ready for Google AI Max? A pre-test checklist

AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness before enabling it.

4 Facebook ad templates that still work in 2026 (with real examples)

The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.

Why Search and Shopping ads stop scaling without demand

Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.

EU puts Google’s AI and search data under DMA spotlight

Google is facing fresh EU scrutiny that could expand access to its search data and Android AI features, potentially reshaping competition.

ChatGPT ads come with premium prices — and limited data

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return.

Google research points to a post-query future for search intent

Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever typed.

From searching to delegating: Adapting to AI-first search behavior

As AI replaces clicks with answers, user engagement moves deeper into the funnel. Here’s how SEO and content strategies must adapt.

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