All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

AI halftime report: H1 2026

AI search grew, token spending surged, software stocks fell, and publishers lost traffic. Here’s what H1 2026 revealed about AI’s impact.

How SEO scope creep happens and 7 ways to prevent it

Small, unbilled SEO requests add up fast. Use these seven steps to control scope creep, price extra work, and protect your profitability.

Ghost citations: Why AI search cites your content, not your brand

Around 40% of AI citations leave the source brand unnamed, exposing a blind spot in how companies measure visibility in AI search.

Google Search Console Platform properties are now globally live

Plus, Google released new help documentation on how to analyze the social and video data.

How to scale SEO content updates with Claude Code

See how a 14-step workflow diagnoses content decay, protects rankings, and drives measurable traffic and revenue gains.

How prompt injection puts your brand and AI workflows at risk

Prompt injection attacks put your customers, AI agents, LLM referral share, and vendor stack at risk. Here’s where the threats are emerging.

What 15.7 million AI Mode citations reveal about getting quoted by Google by Pillarbase

A year-long study of 15.7 million AI Mode citations across 148 industries shows exactly which passages Google highlights — and reuses.

SMX Advanced expands in 2027: See you in San Diego and Boston

More opportunities to learn from expert speakers, join in-depth Q&A, and connect with top SEO and PPC professionals at two 2027 conferences.

Google rolls out AI content labels in asset studio

Google's AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand worldwide.

Google Ads appears to separate Target CPA and Target ROAS bidding strategies

Google is giving Smart Bidding targets greater visibility, potentially making bidding strategy selection easier for advertisers.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!