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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google to auto-link YouTube channels and Google Ads accounts

Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but requires oversight of permissions.

Google Performance Max gets direct video uploads

Google’s new direct video uploads for PMax simplify campaign setup but strip away key controls like analytics and long-term asset ownership.

ChatGPT adds more images to answers

ChatGPT’s visual upgrade pushes AI deeper into multimodal search, making brand and product images newly essential for discovery.

Google: SEM and SEO will need to coevolve with search since SEO is not dead

Gary Illyes from Google also admitted "the change is hard to accept nonetheless."

SEO vs. PPC vs. AI: The visibility dilemma

AI now sits alongside SEO and PPC as a third visibility layer. See how behavior, SERPs, and discovery are shifting – and how to adapt.

3 GEO experiments you should try this year

Most AI-generated brand descriptions are still wrong. See how small, reversible tests can reveal what LLMs understand about your content.

Google and Microsoft: How their Performance Max approaches align and diverge

Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026 strategy.

New web standards could redefine how AI models use your content

A new protocol could give you power over how AI models collect and use your content. See what rules are being drafted and why they matter.

Dale Olorenshaw speaks about a £15,000 landing page error

A costly landing-page mistake taught PPC expert Dale Olorenshaw the power of honesty, process, and calm leadership when things go wrong.

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

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