Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Advertisers are questioning AI Max’s lack of granular landing page control compared to DSA, as Google confirms some gaps still exist.
This is due to the new Google search penalty for back button hijacking.
Google is aiming to help advertisers capture untapped demand and optimise spend in real time whilst reducing manual work.
See how Chewy, Harrods, Under Armour, and more brands handle rendering, navigation, structured data, and scripts without hurting SEO.
AI search is creating new visibility gaps for brands. These metrics help you track presence, influence, and inclusion across platforms.
Turn Google and AI search signals into localized content structures that better match regional user behavior.
AI-driven search draws on broader signals, exposing gaps in fragmented campaigns and favoring brands with a consistent, cross-channel presence.
AI search is pushing indexes beyond relevance, with Bing focusing on facts, attribution, and confidence before answers are generated.
Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited alpha.
From match types to automation, learn how to make smarter exclusion decisions that align with account goals.
