All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals

Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.

Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast

Coywolf Pack makes EmDash-based websites absurdly fast, adds more SEO functionality, and improves WordPress to EmDash migrations.

Google Launches A Video Series For Odd Technical SEO Questions

Google's new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs.

Google Ads Introduces Channel Prioritization And Budget Allocation

Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.

Why SEO Isn’t Enough Anymore – And Why That’s A Good Thing

If search is your only presence, you’re exposed. Google has been purging SEO-first sites since the Helpful Content Update. Here’s what replaces them.

How To Remove Negative Search Results: What 22,620 Links Reveal

Learn how to address negative search results and identify which links can be removed or hidden effectively.

Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means

A store can look agent-ready by default and still fail the moment a buyer asks about shipping, pickup, or cancellation. Here's what to verify.

Google Explains How They Rank PDFs And What It Means For SEO/GEO

Google explains how it ranks PDFs in Search and AI Mode and how to check if a PDF is SEO friendly.

Analysis: Google Is Poisoning Search Results For Rank Trackers

Google’s reported search results poisoning undermines confidence in SEO data that businesses use to make decisions.

How To Help AI Shopping Agents Find Your Products [Webinar]

Join seoClarity on October 28 at 2 p.m. ET to learn how product-page language, competitor recommendations, and readable product data affect AI shopping discovery.

Bing Webmaster Tools Sorts AI Search Queries Into Topics

Bing's AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn't.

Google Adds Experimental Soft Navigation Metrics To CrUX

Experimental Core Web Vitals that count in-app page changes are now in the Chrome UX Report, with Search Console set to follow.

Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers

Google added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app.

Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments

Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions.

Lost In Translation: How Language Changes Which Brand AI Recommends

Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages.

Google Says Why Site Migrations Can Exceed 4 Months

Google may process a site migration for months, then blow it and rank the old URLs anyway. Mueller says what to focus on.

YouTube To Test Ask YouTube Inside The Shorts Player

YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams.

All In One SEO WordPress Plugin Vulnerable To Two Exploits

AIOSEO WordPress Plugin has two medium-severity security flaws that enable unauthenticated attackers to compromise affected websites.

ChatGPT’s Most-Cited Sites Tilt Toward Primary Sources, Data Shows

Government health, research, and regulator sites climbed ChatGPT's U.S. citation ranks while explainers fell.

Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches

Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!