Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Google's Invalid Activity Credit Report gives advertisers a clearer view of refunded spend from invalid clicks and traffic.
Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within AI search.
Google's updated Ads terms expand its use of AI-driven automation, raising advertiser concerns about reduced control and ownership.
Microsoft releases a search service just for AI-agents, because agents search differently from humans.
Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.
More budget doesn’t always create more revenue. Identify when scaling paid search will drive incremental value versus higher costs.
The the second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.
The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.
Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.
Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ecosystem.