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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

YouTube test replaces video titles with AI summaries

YouTube test swaps video titles for AI-generated summaries, forcing taps to see content and raising concerns over accuracy and brand voice.

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Stop chasing Reddit and Wikipedia: What actually drives AI recommendations

AI citation data is easy to misread. Acting on it often creates noise, risk, and weak signals instead of real visibility.

ChatGPT hits $100 million in ad revenue and is opening self-serve access in April

ChatGPT is still showing ads to less than 20% of eligible users — meaning the $100 million win and self-serve access is just the beginning.

ChatGPT ads are showing up – a lot

ChatGPT ads are now appearing for roughly one in five questions on the free tier in the US, with an expansion to more countries already planned.

How SEO maturity unlocked a 133x ROAS in medical device marketing

From $12K in ad spend to $1.6M in revenue, see how authority, clean conversion signals, and CRM feedback loops made PPC scalable.

AI-forward campaigns are a B2B growth gold mine — if you’re patient

B2B buyers are influenced long before they search. Here's how AI-powered Google Ads campaigns build demand early — and pay off over time.

Google released v23.2 of the Google Ads API

Google's v23.2 API update introduces a resource that identifies whether a video ad is Google-generated or advertiser-provided

Google adds seasonal creative theming to PMax asset groups

Google's Asset Group Theming lets advertisers clone and apply seasonal themes to PMax asset groups, without touching the original.

If your local rankings are off, your map pin may be the reason

Your rankings depend on where Google places your business on the map. Learn how hidden addresses and setup issues can hurt local visibility.

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