All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google starts showing sponsored ads in the Images tab on mobile search

Eligible campaigns can pick up incremental impressions in a brand-new visual placement on Google Image search, without changing any settings.

One in five ChatGPT clicks go to Google: Study

Despite a 206% jump in referrals, most sites see minimal traffic as queries rely less on live search and more on pre-trained knowledge.

New Google Maps features: Local Guides redesign, AI captions, photo sharing

New Maps tools surface recent media, suggest camera roll uploads, and flag top reviewers with gold profiles, as Google expands AI captions.

How AI decides what your content means and why it gets you wrong

AI systems label and score content before ranking. Annotation determines how you’re understood — and whether you compete at all.

5 priorities for lead gen in AI-driven advertising

Clean up conversion data, simplify landing pages, budget across the funnel, and create assets AI can actually use effectively.

The Mad Men era of SEO: Why AI is shifting search to persuasion

Content gets brands found. AI decides who gets recommended — based on positioning, proof, and presence across the web.

Google, Meta, and the long history of misaligned incentives in paid media

From default settings to reporting, here’s how ad platforms shape performance — often making results look better than they are.

How marketing leaders are getting unstuck from Salesforce by Stitch

An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud.

Are low-quality listicles about to lose their edge in Google Search?

Google says it's aware of weak 'best of' lists and said it 'works to combat that kind of abuse' in Search and Gemini.

Human content is 8x more likely than AI to rank #1 on Google: Study

New Semrush data shows human-written pages dominate top Google rankings, while AI content appears in lower Page 1 positions.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!