Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Our report on Clickout Media's AI-driven gambling sites vanished from Google after a dubious copyright claim.
Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.
Publishers can now access Reddit’s Pro tools free, with RSS posting, AI community targeting, and analytics showing where content spreads.
A bug in Ads Editor is causing copied structured snippets to stay linked, leading to unintended language changes across accounts or campaigns.
A small error-correction signal keeps compressed vectors accurate, enabling broader, more precise AI retrieval.
Sales in long cycles is shaped by people, timing, and operations. Lead valuation gives paid media platforms clearer, more reliable signals.
Most GPTs fail because they’re too broad and under-tested. Here’s how to build focused, high-ROI GPTs your team adopts and uses every week
Turn reviews, social comments, and call data into content that answers real questions, closes gaps, and stays consistent across platforms.
AI models collapse Spanish-speaking markets into one, mixing countries, regulations, and context into answers that don’t hold up in practice.
Heidi Sturrock shares how a broad match mistake got sales speaking with a competitor's angry customers leading to an unexpected acquisition strategy.