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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google Ads will use generative AI to resize Performance Max video ads

Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.

ChatGPT draws more paid clicks from Google than any other top destination

ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.

Google Search Console Generative AI Performance Report in Search data bug

Google has confirmed the issue starting on August 13, and the result is a decrease in impressions.

Ginny Marvin on Smart Bidding, AI and why PPC fundamentals still matter

Google Ads Liaison Ginny Marvin discusses Smart Bidding, AI, PPC mistakes and why strong fundamentals still matter with the rise of AI.

Google Search pauses AI-generated images within AI Overviews

Robby Stein from Google said, "This was a small experiment we're no longer running."

SMX Now: The target bidding apocalypse and how we’ve been here before

Join us on August 19th for the latest SMX Now where Reva Minkoff will break down Google's August 17 Smart Bidding changes

Google updates Demand Gen view-through conversion optimization

Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.

The AI visibility index: Which brands are vanishing from AI search?

Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.

The $113,000 paid search test: How much traffic did organic replace?

Paid search looked valuable in the channel report. A 13-week test revealed how much of that value the business actually needed to buy.

Inside ChatGPT’s retrieval stack: The index, cache, and pages it actually reads

New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ultimately gets cited.

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