Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Google YouTube audio ads help doc, brings the format's setup, specifications, and best practices into one place.
The new Google Analytics alert helps marketers identify missing URL parameters that can reduce campaign attribution accuracy.
A new ChatGPT ad format is being tested that starts a conversation with an AI business agent instead of sending users to a website.
Your YouTube channel may already have Google Search visibility you're not measuring. Build a social topical map from those insights.
The biggest gains come from using AI to accelerate strategy, not replace original thinking. See where to draw the line.
AI shopping uses structured product data to decide what shoppers see. Here's why your Google Merchant Center feed is key to discovery.
Strong ROAS can mask where your budget goes. Here's how separating brand campaigns drives revenue growth and new customer acquisition.
AI is generating more of the web, and it's carrying the same accessibility gaps with it. Marketing has the leverage to close them
The analysis of AI searches found 63% of brand-specific searches involved one of each model's five most familiar brands.
Google Display & Video 360's latest Structured Data Files update adds AI labels, DOOH support and new bulk management features.