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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Want to present at SMX Next? Now’s the time to submit a pitch!

If you’re on top of the latest techniques and what’s to come in SEO, PPC, and AI search, submit a pitch to present at SMX Next.

ChatGPT citations change when hidden search pipelines switch

Two analyses found ChatGPT’s hidden search systems can change its sources, making citation tracking harder than answers suggest.

Why you should opt out of Google Search Partners

Learn what Search Partners are, why they usually produce junk traffic, and how to see if you're spending money on these placements.

Why most original data never gets cited

Primary research is rare, but it earns 3.3x more AI citations per page. Learn why benchmark studies outperform other original data.

5 questions to ask AI vendors before buying a tool

Separate genuine solutions from AI hype by evaluating business value, data policies, customer proof, and implementation before you invest.

How to make your SEO strategy more commercially aware

Prioritize SEO using the metrics that matter most to the business, including revenue, profitability, and return on investment.

How to build an AI-powered content gap analysis workflow

See how to combine Semrush, Google Search Console, Google Analytics, and Claude to prioritize the content opportunities that matter most.

The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle

As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth.

Hydration and SEO: How it works and why it matters

From server-rendered HTML to interactive pages, understand where hydration fits and when it can affect search visibility.

Used or cited: The two ways brands appear in AI search

Learn how AI engines use and cite brand information, how to measure both, and why traditional SEO still matters.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

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