All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Gemini 3.8 Flash rolling out in Google Search

This too is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English, like we saw with 3.7.

Google avoids AdX breakup in ad tech antitrust case

Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google's ad exchange.

Lily Ray on why shortcuts rarely win in SEO or AI search

From buying links to AI search, Lily Ray shares why lasting visibility comes from E-E-A-T, real expertise and earning recommendations.

Evolving SEO for 2027: What still needs to change

Search visibility now extends from Google results to AI citations and community conversations. Here’s where to focus your SEO effort in 2027.

Creative targeting is quietly fragmenting your Meta audiences

Ten ads can behave like one when they make the same pitch. Give each buyer persona a distinct angle to expand your reach.

Google Trends adds category filters

You can now filter Google Trends by pre-defined categories, without having to enter a query.

What makes a good listicle?

New research into 3,000 listicles reveals the signals associated with higher rankings — from freshness to explicit item counts.

Google Analytics showing zero traffic on Sept. 1

This seems like a widespread bug impacting a lot of GA4 accounts.

How to prove paid social drives paid search demand

When attribution misses delayed and cross-channel influence, here’s how to measure the demand paid social creates and paid search captures.

Google AdSense to change how it counts impressions: Begin-to-Render

This change is happening on February 17, 2027 and will result in a change in total impressions.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!