Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Google is expanding UCP-powered direct checkout in AI Mode and the Gemini app to Canadian shoppers, with a Merchant Center integration planned for next year.
Reddit is testing ads in its own search results with select advertisers and may match ads to what people search for.
If a website cannot tell an AI agent from the customer, it cannot treat the agent differently. Three steps to fix that before agents arrive.
AI Mode now links home service searches to booking and quote pages. Here's how businesses reach those pages and what partners say about lead fees.
Build your 2027 paid media plan around attention, creators, and streaming, while testing whether new metrics drive incremental sales.
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Reddit conversations help shoppers validate purchases, giving brands a reason to stay engaged as login tests raise questions about search and AI access.
ChatGPT's search-like queries equal about a fifth of Google's volume, its maker says, counting each question that sends it to the web. Traffic data differs.
SEOs, buckle up. Google says expect rapid improvement from recursive self-improvement, and Search is becoming an agent manager.
Google says ad tags in server-side Tag Manager will accept full IP addresses while Analytics tags stay redacted. Here's what changes and how to redact.
Discover effective strategies to generate demand and measure results for your B2B marketing campaigns successfully.
Rank tracker data shows unrelated Google results that follow one word of the query, mostly below the top spots. Here's how to check a drop.
Google serves higher-rated responsive search ads more often, yet Brad Geddes’ 5,900-account study finds they convert better only 45% of the time. Pinning explains why.
Scale an AI content factory without erasing local relevance by grounding each market's pages in approved facts, local evidence, and human judgment.
Google's John Mueller said it's okay, within a specific use case, to use robots.txt to hide resources from Googlebot.
A Google Lighthouse update changes how PageSpeed Insights simulates page loads, which can raise lab scores on pages that haven't changed.
New York Times lawsuit accuses Brave of selling access to paywalled content to AI companies and depriving publishers of ad income.
TikTok is highlighting two impression share metrics for Search Ads and adding curated keyword packs. Here's what each does.
Chris Sachs & Aris Vrakas outlined 4 moves for AI shopping: make product pages retrievable, use shopper language, connect feeds with pages, test the results.
Clickability isn’t just headlines and images. Showing readers which articles other readers are talking about is a distribution lever most publishers ignore.