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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

How Google Display exclusions guide AI-driven optimization

Accidental clicks, bot traffic, and low-quality placements contaminate campaign data. Strategic exclusions help keep optimization on track.

The overlooked business value of SEO and affiliate alignment

SEO and affiliate teams affect the same revenue, rankings, and LLM visibility. Alignment can reduce costs and strengthen brand performance.

What to do now that AI Overviews turned search into reading sessions

Search intent still shapes content strategy, but AI Overviews now shape how users behave on the SERP itself.

Google Search Console AI performance reports and controls to block your content in AI responses

These features are rolling out to subset of website owners in the UK and will expand it to more in the future.

Google spotlights invalid click credits with new Ads help documentation

Google's Invalid Activity Credit Report gives advertisers a clearer view of refunded spend from invalid clicks and traffic.

Google begins testing healthcare ads in AI Mode

Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within AI search.

Google Ads updates terms of service ahead of July 2026 rollout

Google's updated Ads terms expand its use of AI-driven automation, raising advertiser concerns about reduced control and ownership.

Microsoft releases Web IQ, powered by Bing but designed for how AI-agents search

Microsoft releases a search service just for AI-agents, because agents search differently from humans.

How SEO turns customer success into AI-readable proof

Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.

Why high-ROAS campaigns don’t always deserve more budget

More budget doesn’t always create more revenue. Identify when scaling paid search will drive incremental value versus higher costs.

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