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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Merchant Center flags feeds disruption

An incident affecting Feeds on the Google Merchant Center status dashboard could disrupt product listings and Shopping ad performance.

What’s next for PPC: AI, visual creative and new ad surfaces

Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.

How to vibe-code an SEO tool without losing control of your LLM

Vibe coding isn’t just prompting. Learn how to manage context windows, troubleshoot smarter, and build an AI Overview extractor step by step.

Emina Demiri talks surviving firing your biggest client

Emina Demiri reveals how firing their biggest client — worth 70% of agency revenue — taught them hard lessons about client concentration.

AI agents in SEO: A practical workflow walkthrough

A practical look at how AI agents like n8n automate SEO workflows, from scraping to structured delivery – and where they fall short.

Google now attributes app conversions to the install date

Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart Bidding performance.

How to use GA4 and Looker Studio for smarter PPC reporting

Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving performance.

Google Ads shows how landing page images power PMax ads

Google Ads now gives advertisers clearer visibility into how Landing Page Images may be automatically turned into creatives in PMax campaigns.

This press release strategy actually earns media coverage

Want to maximize the impact of your next press release? Use this framework to turn announcements into phenomenal results for your clients.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

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