Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.
Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accounts
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.
Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
AI can build fast, but speed doesn’t prove the work is correct. Here’s how to verify AI-assisted development and technical SEO work.
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.
