All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Google rolls out AI-powered AdSense Help guide to all English Help Center traffic

Google’s AI-powered AdSense Help guide answers publisher questions and helps with onboarding and troubleshooting.

Google opens YouTube personalized ads to alcohol advertisers

Google will allow personalized alcohol advertising on YouTube starting Oct. 30, in markets where local laws permit.

OpenAI expands ChatGPT ads globally and builds out its ad stack

OpenAI has expanded ChatGPT Ads, alongside new tools for audience targeting, conversion measurement, and reporting

Semrush is bringing AI visibility under the Spotlight

This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.

USA TODAY overhauls audience strategy, citing search pressure

The overhaul includes layoffs and a new audience team structure as AI platforms send fewer users back to publisher websites.

The big winners and losers in U.S. website traffic over the past year

ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.

SEO and PPC are sitting on each other’s best insights

The keyword that’s too expensive for PPC could be your next SEO priority. The page that ranks first could tell you where to cut paid spend.

Limited Ad Serving: Why Google Ads suddenly show less often

Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.

How to build a defensible SEO budget for 2027

Show leadership what your SEO investment protects, where growth is justified, and which bets are worth testing as search keeps changing.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!