Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
A Google Search help page lists the referrer values Search traffic sends, why some visits arrive with none, and why counts differ from Search Console.
Blocking an AI training crawler isn’t the same as blocking a retrieval bot. Here’s why SEO needs deliberate bot policies, not block lists.
Target frequency campaigns can pair non-skippable ads with Shorts and in-feed ads, an updated help page says. Here's what changed and where the limits are.
Turn Google Ads automation decisions into proof of your AI skills, with a practical record of overrides, checks, and campaign results.
Spot recurring product complaints and competitor comparisons with Reddit Reviews, then check source comments for the context behind the summaries.
Google Ads introduces an Invalid Traffic Overview Card showing estimated savings, post-billing credits, and campaign-level reports. Here's what advertisers need to know.
Google made Gemini 4 Hydrogen the default model in AI Mode worldwide and is using it for the hardest AI Overview questions.
Affiliate links still help protect your commissions as AI checkout grows, but stronger tracking and better program choices add crucial layers of protection.
Data shows visits to the world's top million websites declined from an earlier peak, visits going to sites outside the top 100 barely changed.
Microsoft Advertising announces UI improvements addressing advertiser feedback, including easier navigation, expanded reporting, sign-in troubleshooting, and account access management.
For traffic-dependent businesses, the visit was only a step toward the sale. Agents now finish that job, and the work starts with the offer.
Learn how to claim your business in ChatGPT, verify your website and identity, and interpret Business Hub insights.
Keep your AI search strategy independent of unstable tools by owning your prompts, raw data, and measures of brand visibility.
Explore the future of retail with AI shopping. Understand how AI affects product visibility and decision-making for consumers.
AI visibility can hide evidence gaps that weaken recommendations as buyers evaluate integrations, workflows, and outcomes.
Google analyzed millions of Nano Banana prompts and found how businesses are using it for marketing.
Curb unwanted Google Ads spending without losing valuable conversions by understanding where channel priorities and budget allocation limits give you control.
A business that gets its customers through Meta should plan as if Meta will never get better for it. Start building other channels.
Google has begun rolling out its November 2026 core update globally and says it may take up to two weeks to complete.
Google is rolling out English-language ads in AI Mode to more than 10 new countries and launching multiturn ads for follow-up queries in the U.S.