Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
The update makes passkeys mandatory for new Google Ads API authentication while leaving existing refresh tokens unaffected.
Microsoft advertisers can now securely preview and share PMax creatives across placements before campaigns go live.
Eligible advertisers will soon be able to apply for select policy certifications directly within their Google Ads accounts.
Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating your GBP.
See how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand.
Turn recurring corrections into stronger research, better drafts, more consistent editing, and smarter content planning.
Break down silos with the right team structure, shared goals, and data exchange to improve efficiency and maximize your SERP presence.
ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.
The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.
Advertisers can now exclude specific household income segments at the campaign level while keeping PMax's automated optimization.