Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
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Google Ads’s AI Dashboards let advertisers turn simple text prompts into visual reports with AI-generated summaries.
Microsoft will remove Max CPC controls from new campaigns using several standalone automated bidding strategies starting Oct. 1.
Google Ads is making it easier for multi-location businesses to reach nearby customers and measure the campaign in-store sales.
Newly recovered Google data reveals how entities, web signals, geography, and semantic systems shape local visibility.
Your first 50 pages can tell you whether the next 5,000 are worth building. Here’s how to turn a pilot into a scaling decision.
High ROAS can mask negative contribution, weak incrementality, and costly inventory decisions. Here's how to measure what really matters.
Google said "the changes mark the largest reduction in quality of service at the world's most popular internet search engine in its 29-year search history."
From hallucinated metrics to exposed customer data, here’s how to spot common AI risks and put practical guardrails in place.
Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI.
