Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.
Organic traffic is falling as AI reshapes search. Here's how to brief leadership with data, reset expectations, and adapt your SEO strategy for AI visibility.
Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.
Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone placement.
As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI can’t replace.
Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability.
AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform.
Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.
Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.