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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

How to run a local GEO baseline audit

Find out whether AI recommends your business, gets your information right, or favors competitors before investing more in local SEO.

EU orders Google to share search data with rivals starting in 2027

Qualifying AI chatbots can also get the same search data Google uses to improve its services, subject to privacy safeguards.

How to move beyond lead volume in B2B PPC

The longer the sales cycle, the less lead volume tells you. Build a feedback loop that helps Google Ads optimize for qualified opportunities.

4 types of content decay and how to fix each one

Some pages need a refresh. Others need a different strategy entirely. Here's how to tell the difference using data you already have.

Google’s job Indexing API isn’t the shortcut you think it is

Learn the difference between notification, crawling, and indexing, and use a free tool to check whether your API is doing what you expect.

Web Push advertising in 2026: Market trends and challenges by RollerAds

A look at how Web Push advertising is adapting in 2026 through better compliance, stronger traffic quality, and more mature market growth.

Google AI Mode ads reach nearly 30% of queries: Study

High CPC searches were far likelier to show AI text ads, while paid placements rarely boosted citations or organic rankings.

Google tests Performance Max network controls with new Partners (Alpha) setting

Google is testing new PMax controls that let advertisers control ads showing on Search Partners and the Google Display Network.

Google is AI Mode’s No. 2 most-cited domain: Report

Google-owned business and product cards are taking a bigger role in AI Mode, especially for local and shopping searches.

Where AI agents get stuck on your site

AI agents retrieve most B2B website content, but pricing often sends them to third-party sources. Learn why and how to fix it.

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