All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Shopify Now Lets Stores Pay The Company Behind Your AI Shopping Agent

Shopify’s catalog returns a commission next to each promoted product’s price and reviews. What an AI agent does with that number depends on its developer.

The Link Building Graveyard: What To Bury & What Still Wins

Resolve's Michael Johnson outlined a keep-or-cut approach to link building, from qualifying publishers and earning roundup placements to creating linkable assets and a 90-day execution plan.

ChatGPT Ads Turns On Automatic Ad Changes By Default

Creative enhancements are now on by default in ChatGPT Ads. Here's what they can change, how to opt out, and the tracking questions still open.

What Search Console Can Still Tell You When Indexing Data Lags

Search Console's Page indexing report has fallen behind before. Here's what Google has said and what each remaining check can show while the data lags.

Google’s Q3 Earnings Call Casts Shadow Over Classic Search

Google's Q3 earnings call outlined a vision in which traditional Search may no longer be the central experience.

Google Says Target Changes Don’t Reset Learning – 6 PPC Takeaways For BFCM

Six Google Ads details on Smart Bidding, seasonality adjustments, channel controls and budgeting that PPC teams should check before BFCM.

Google Reveals How AI Search Is Reshaping What Users Query

Google’s Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here’s what advertisers can consider for 2027.

What Google’s Search Ad Revenue Numbers Signal For AI Search Spend

Google’s Q3 stock plunge puts AI spending and Search ad revenue under scrutiny. Here’s what the earnings reveal for PPC advertisers.

Accurate Facts Can Still Produce A False AI Answer, And Courts Are Starting To Hold The Platform Responsible

AI search merges businesses with their lookalikes, and courts are holding platforms liable. Here’s how conflation happens and how to make your entity unmistakable.

How Can I Tell If My Images Are Optimized For Multimodal Search? – Ask an SEO

Check whether search engines can find and understand your images, and spot technical issues that limit their visibility in multimodal search.

OpenAI’s Agents Can Silently Block Your Site – & Your Logs Won’t Show It

Identify OpenAI Aura blocks that stop agents from opening your site, and gather evidence to request a review.

HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing

HubSpot's traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google.

Google Recommends Using Custom 404 Error Pages

Google says missing pages aren't a ranking threat, but what visitors encounter after a 404 can matter to a business.

Technical SEO Audit For AI Search: Watch Us Do It Live [Webinar]

Watch our team audit a real website live with Loren Baker and Vahan Petrosyan, and learn which technical SEO & AI-readiness checks your audit needs.

Google Says Lower AI Mode Monetization Weighed On Search Growth

Google Search revenue growth slowed for a second straight quarter, and lower AI Mode monetization was one reason given.

WordPress Announces Another Security Release: Version 7.1.4

WordPress announced security release version 7.1.4 that fixes 22 vulnerabilities, including one that affects its updater.

Google Gives Restaurants Direct Control Over Ordering Providers

Restaurants can now turn off specific third-party ordering providers in the Business Profile dashboard instead of waiting on each provider to remove them.

Pages AI Cited Got Straight To The Answer More Often, Data Shows

Pages cited by AI often answered a question in their first lines, though the gap was smaller against pages AI pulled up but didn’t cite.

79% Of Consumers Quit Social Links That Land On A Homepage – Bitly Data

Bitly's survey shows why SEOs should look beyond short links to fix mismatched landing pages and rethink what click-through rates reveal.

The Hreflang Magic Trick – It Routes, It Doesn’t Rank

Understand why Google can serve unindexed hreflang URLs and why market pages need unique local value to stand out in AI search.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!