Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
ChatGPT Ads is replacing manual bid caps with average cost targets, with separate dates for new campaigns, existing campaigns and API partners.
Protect PPC budgets as Google's AI Mode pushes search earlier in the buying journey, with four account changes to test whether discovery pays.
Some Google Ads accounts show an Asset activity page that uses AI to deliver weekly insight cards on ad creative, including headline ideas to test.
Separate real SEO gains from Google's shifts with fair controls, clear decision rules, and results stakeholders can tie to revenue.
Graphite estimates AI assistants reached 76 billion monthly sessions worldwide and says it can no longer reliably compare AI search use with search engines.
Build an organic growth stack around the sources Google's AI answers and standalone chatbots cite most in your category.
A large publisher says organic Google referrals fell again and pointed to Search Console's AI report. Here's what its AI impressions comparison measures.
One site opted out of Google’s AI features to estimate its clicks from AI Overviews and AI Mode, plus a possible lift on regular listings.
Use AI workflows to turn customer insights into helpful content for AI search and reduce manual publishing and reporting. Join us November 18 at 2 PM ET.
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes more of its revenue.
Cloudflare's CEO says OpenAI pays for hints that tell its crawler when pages change, and sites may charge agents less when they explain their visits.
Rank data may carry one-word results and redirect URLs. Other updates cover PageSpeed lab scores, a shared AI training opt-out, technical SEO and AI search.
Brave sells its search index to Cohere, Mistral, and Perplexity. A 30-second site: search shows whether your pages are part of it.
Google says Gemini's Business Profile tools are coming to Workspace accounts and moves the Maps Message button. Its help page no longer lists region limits.
TikTok's search ads carry match types, negatives, keyword bids, and impression share. Here's what carries over for a paid search team, and what doesn't.
Make AI visibility budgets defensible by testing dashboard scores against customer behavior and measuring exposure, recall, and consideration.
Newly unredacted FTC and state complaint alleges Amazon secretly inflated ad auction prices by up to 250% during Prime Day and Black Friday.
Search revenue grew 12% while queries hit a five-year high. The gap is AI Mode, and Google’s fix is more ads inside the answer.
Seeing a vertical jump in Search Console clicks? Bots, not humans, are behind it. Here’s how to spot it and filter your reports.
New holiday data counts ads inside Google AI Overviews, AI Mode and ChatGPT across five shopping categories and shows which prompts ChatGPT ads ran on.