Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Google is testing Merchant Advisor, an AI assistant inside Merchant Center that helps retailers manage setup and optimization tasks.
Google says Search Query Reports may not show exact searches as AI-driven intent matching expands in Google Ads.
After years of Google algorithm updates and huge SERP changes, Condé Nast now plans its business as if search traffic barely exists.
TurboQuant may help Google improve instant indexing, semantic search, and AI Overviews — changing how brands earn visibility.
Many brands optimize for AI citations and extractability before establishing the clarity and relevance needed to enter the candidate set.
Strong content can still fail when positioning barriers limit visibility. Here’s how to diagnose the issues holding rankings back.
Branded search can overstate marketing impact, revealing larger issues with attribution, AI outputs, and data confidence.
AI search can leave high-ranking brands out of buyer answers. Link builders need to optimize the sources that AI systems retrieve and cite.
Google is turning Ads reporting into a prompt-driven experience, letting advertisers analyse performance with AI-powered dashboards.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
