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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

ChatGPT Ads new overview tab, suggested ad drafts, new ad formats and more

OpenAI also said ChatGPT Ads are live in Japan and South Korea.

Ask YouTube AI search experience expands to U.S. desktop users

Signed-in U.S. viewers can now ask natural-language questions and get AI responses with videos, Shorts, and follow-up prompts.

Google expands AI ad disclosures across Search, YouTube, Discover

Google will show whether ad creative was created or edited with AI. The AI-made ad disclosures are rolling out worldwide.

Winning the AI decision layer: From AI discovery to agentic commerce

AI engines now decide which brands to recommend, trust, and transact with. Learn the six steps to become AI's preferred choice.

7 ways AI can turn Google Search Console data into action

Find hidden patterns, classify search intent, spot trends, and prioritize SEO opportunities without digging through thousands of queries.

Why marketing mix modeling is still hard to get right

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and human expertise.

Stop saying ‘best practice’ and start bringing proof

SEO stops sounding like black magic when you can point to the exact Google doc that backs it up. Here's how to use it to earn buy-in.

Google drops Next from Merchant Center Next

Google Merchant Center Next is now know as just Google Merchant Center.

Human vs. machine: What happens when groas runs your Google Ads by groas

One version of this story is AI replacing your entire PPC team. The truer one: Humans direct, the machines execute, and then the numbers move.

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