Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Identify OpenAI Aura blocks that stop agents from opening your site, and gather evidence to request a review.
HubSpot's traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google.
Google says missing pages aren't a ranking threat, but what visitors encounter after a 404 can matter to a business.
Watch our team audit a real website live with Loren Baker and Vahan Petrosyan, and learn which technical SEO & AI-readiness checks your audit needs.
Google Search revenue growth slowed for a second straight quarter, and lower AI Mode monetization was one reason given.
WordPress announced security release version 7.1.4 that fixes 22 vulnerabilities, including one that affects its updater.
Restaurants can now turn off specific third-party ordering providers in the Business Profile dashboard instead of waiting on each provider to remove them.
Pages cited by AI often answered a question in their first lines, though the gap was smaller against pages AI pulled up but didn’t cite.
Bitly's survey shows why SEOs should look beyond short links to fix mismatched landing pages and rethink what click-through rates reveal.
Understand why Google can serve unindexed hreflang URLs and why market pages need unique local value to stand out in AI search.
Decodo has introduced Web Data API, combining scraping, searching, mapping, and crawling under one key for AI agents and retrieval pipelines.
GA4 missed two-thirds of one retailer's holiday orders. What an audit of eight ecommerce brands found, and the check to run before peak season.
Google signals that its fight against SEO spam is expanding to new kinds of platforms, tools, and services.
Rajan Patel wrote on X that disabled source clicks on Google Discover AI summaries were a bug in an experiment that has been turned off.
Why would an AI search provider keep trusting information a brand hides from its own website? The parallels with cloaking are too close to ignore.
Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization.
Shopify's AI agent knowledge base now lives in the admin. Policies and contact details publish by default. Some app users need to re-add their facts.
Looking things up now makes up about as large a share of consumer ChatGPT messages as writing, though the increase is smaller than earlier data.
Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then fund the bottleneck with evidence.
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can't promise will win.