All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

The AI writing tics that hurt engagement: A study

An analysis of 1,000+ URLs reveals which AI writing tics correlate with engagement. Some common “tells” don’t matter. A few might.

Anthropic clarifies how Claude bots crawl sites and how to block them

Anthropic explains how its bots handle AI training, live queries, and search results, and what opting out means for visibility.

How ChatGPT uses SEO to drive growth and revenue

An SEO audit of ChatGPT, Claude, and Perplexity reveals how the platforms use technical optimization, content, and conversions to scale.

How to read Meta Ads metrics like a system, not a scoreboard

Stop toggling off “losers” based on surface metrics. Analyze relationships between KPIs to pinpoint bottlenecks and drive sustainable growth.

Google fixed a serving issue with search results

This seems like it was a brief outage over night.

Google Ad Grants now lets nonprofits optimize for shop visits

You can now tie ad spend to foot traffic, aligning bids with in-person visits across Maps and local search placements.

Merchant Center becomes a central video hub as Google auto-imports content

Google’s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy.

How to keep your content fresh in the age of AI

AI made publishing easier, but differentiation is harder. See how clarity, intent alignment, and small SEO changes drive real gains.

AAO: Why assistive agent optimization is the next evolution of SEO

Incomplete terminology leads to incomplete strategy. Here’s a clearer framework for optimizing when AI systems recommend and act.

The perfect local business contact page built for Google and conversions

Google crawls and parses your contact page. Structure it with the right signals and trust factors to drive rankings and real leads.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!