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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

How to win SEO budget conversations with your CFO

Your CFO doesn't care about rankings or traffic. Frame SEO around business risk, CAC, and pipeline to build a stronger investment case.

Why frontloading your ad spend usually backfires

Launching with a bigger budget doesn't guarantee faster growth. Here's how to build momentum without wasting spend.

OpenAI sets Aug. 9 end date for ChatGPT Atlas

Atlas will retire less than a year after launch as OpenAI shifts AI browsing and task automation into its desktop app.

Google’s Universal Commerce Protocol: The SEO implications

AI can discover, compare, and buy products on users' behalf. Learn how to prepare your product data, Merchant Center, and structured data.

Google clarifies canonicalization fixes can take up to two weeks to resolve

Google made updates to some of its canonicalization documentation to clarify timing and more technical details.

Gemini Intelligence signals a new era for search and commerce

Google's latest AI announcement signals a future where agents use websites on behalf of people. Here's what to watch.

Link building for legitimacy: Building brand credibility in a competitive search environment by Resolve

Don’t get distracted by flashy metrics like search volume. Instead, focus on the metrics that matter: legitimacy, credibility, and authority.

ChatGPT Ads new overview tab, suggested ad drafts, new ad formats and more

OpenAI also said ChatGPT Ads are live in Japan and South Korea.

Ask YouTube AI search experience expands to U.S. desktop users

Signed-in U.S. viewers can now ask natural-language questions and get AI responses with videos, Shorts, and follow-up prompts.

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