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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

YouTube & Discover political ad rules updated

Google clarifies election ads are exempt from placement rules but still follow Google Ads policies.

Google tests video ads in local search results

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

The digital PR duplication method: Rinse, reuse, repeat

Journalists are flooded with generic AI pitches. Here’s how to reuse winning structures to scale outreach that actually lands coverage.

Utility news content: How to win beyond clicks in AI search

Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.

Google adds Read more links best practices

This was added to the search developer documentation.

Rand Fishkin: Zero-click search began long before AI

Fishkin also discussed AI’s unreliable answers, Google reducing organic visibility, and why early SEO offered more open opportunities.

Is Google Ads Asset Studio a game changer? Not so fast

Asset Studio speeds up ad creation, but limited control, workflow trade-offs, and shifting responsibilities complicate the picture.

How to use the three-act structure for data storytelling

Data doesn’t persuade on its own. Structure your insights to show what’s working, what’s not, and what to do next.

Is your AI readiness a mirage? by AtData

Everyone is rushing to apply AI, but foundational identity gaps, fraud and bad inputs are only being amplified, not solved, by models.

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

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