<div><img width="800" height="450" src="https://searchengineland.com/wp-content/seloads/2021/10/hiring-in-search-marketing-800x450.jpg" class="attachment-large size-large wp-post-image" alt="Search marketing jobs" decoding="async" fetchpriority="high" srcset="https://searchengineland.com/wp-content/seloads/2021/10/hiring-in-search-marketing-800x450.jpg 800w, https://searchengineland.com/wp-content/seloads/2021/10/hiring-in-search-marketing-600x338.jpg 600w, https://searchengineland.com/wp-content/seloads/2021/10/hiring-in-search-marketing-200x113.jpg 200w, https://searchengineland.com/wp-content/seloads/2021/10/hiring-in-search-marketing-768x432.jpg 768w, https://searchengineland.com/wp-content/seloads/2021/10/hiring-in-search-marketing-1536x864.jpg 1536w, https://searchengineland.com/wp-content/seloads/2021/10/hiring-in-search-marketing-150x84.jpg 150w, https://searchengineland.com/wp-content/seloads/2021/10/hiring-in-search-marketing-550x310.jpg 550w, https://searchengineland.com/wp-content/seloads/2021/10/hiring-in-search-marketing.jpg 1920w" sizes="(max-width: 800px) 100vw, 800px" /></div>Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Looking to take the next step in your search marketing career? 
Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open.
Newest SEO Jobs 
(Provided to Search Engine Land by SEOjobs.com) 



Growth Marketing Manager (SEO/UX)
April 30, 2026 
About Care Access Care Access is working to make the future of health better for all. With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly to communities that often face barriers to care. We are dedicated to ensuring that every person has the opportunity […]

SEO Marketing Manager (Dallas)
April 29, 2026 
About Care.com Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use […]

Business Development Associate
April 29, 2026 
Company Description Trisolute Software builds industry-leading data analytics tools that help publishers grow their audience and visibility. Our flagship product, the Trisolute News Dashboard, is used by some of the world’s top news organizations and has won multiple Search Awards across the U.S., UK, and Germany. We sit at the intersection of media, SEO, and […]

Digital Marketing Manager (SEO/SEM)
April 28, 2026 
Job Description Attention: Kapitus is aware that individuals posing as recruiters may be communicating with job seekers about supposed positions with Kapitus. Kapitus has received reports that the content and method of communication can vary, but messages may contain requests for payment (e.g., fees for equipment or training) and/or for sensitive financial information. Kapitus will […]

Digital Marketing Specialist (Local SEO)
April 27, 2026 
Job Description Benefits: Competitive salary Health insurance Opportunity for advancement Paid time off Training & development Digital Marketing Specialist (SEO Focus) Company: Direct Clicks Inc. Job Type: Full-Time or Hourly Based on Experience Location: Remote Candidates must be located within driving distance of Roseville, Minnesota for occasional in-person team meetups. About Direct Clicks Inc. Direct […]

SEO Account Manager
April 24, 2026 
Remote (Canada-wide) · Full-time · $75,000–$90,000 CAD About Webserv Webserv is a digital marketing agency that helps mission-driven businesses — particularly in behavioral health — grow through SEO, paid media, and conversion-focused web strategy. We’re a tight-knit team that values curiosity, ownership, and the kind of work that actually moves the needle for our clients. […]

Sr. SEO/AEO Manager (B2B SaaS – US or Canada Based)
April 21, 2026 
The Basics: Growth Plays is hiring a Senior SEO/AEO Manager based in the US, Canada or LATAM, to support and manage ongoing customer engagements and relationships. You’ll act as the main point of contact for your clients, and focus on building relationships and trust while driving strategy-aligned growth for the long term. This role is […]

Independent Outbound Sales Representative
April 20, 2026 
Company: Local Leads DigitalLocation: RemoteJob Type: Contract, 1099Compensation: 100% Commission, Uncapped Job SummaryLocal Leads Digital is hiring an Independent Sales Representative to help grow adoption of the L.O.C.A.L. Tool, our local SEO fulfillment solution. This is a fully remote, 1099 independent contractor opportunity for someone who is confident in outbound sales and comfortable building their […]

Growth Strategist (SEO/AEO)
April 20, 2026 
We Are: NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, […]

Intermediate Search Specialist
April 17, 2026 
We are seeking an intermediate-level SEO Specialist for Hive Digital, a cutting-edge and award-winning agency that prides itself on helping change the world for the better. We offer a highly collaborative team that works together to deliver the best possible outcomes for our clients in a fast-paced, fun work environment. Are you ready to bring […]

Newest PPC and paid media jobs
(Provided to Search Engine Land by PPCjobs.com) 







Programmatic Specialist
April 30, 2026 
Are you excited to leverage your expertise in programmatic advertising to drive client success? Do you thrive on analyzing and optimizing digital campaigns to not only meet but exceed performance goals? As our Programmatic Specialist, your ability to navigate the complexities of display, CTV/OTT, audio, and digital-out-of-home advertising will be key. If you’re passionate about […]

Paid Media Manager
April 30, 2026 
Job Description Job Description Paid Media Manager$250K+/mo Budget | Hybrid | Northwest Austin, TX (78750)Come build and scale a digital marketing performance engineWhat You’ll Own:You’ll run our paid acquisition engine—$250K+ monthly spend across Google Ads, Microsoft Ads, and Meta, scaling toward $500K. This is a hands-on role: you’re in the platforms daily, building campaigns, writing […]

Paid Social Strategist
April 30, 2026 
Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer […]

Paid Social Analyst (Growth Marketing)
April 30, 2026 
About the role Scaling to $1B ARR and beyond means we need to scale our marketing initiatives on paid social, and that’s where you come in. At Rippling, the growth team is the tip of the spear of revenue generation. Our team’s job is to maximize revenue by efficiently driving sales demos. We do that […]

Sr. Director, Growth Marketing & Digital Strategy
April 30, 2026 
Job Title: Sr. Director, Growth Marketing & Digital Strategy Site- Tampa, FL The Sr. Director, Growth Marketing & Digital Strategy is a seasoned marketing expert responsible for developing and implementing growth marketing strategies that align with the company’s growth targets. Responsible for shaping global omnichannel strategies that drive pipeline impact, revenue outcomes, and long-term brand […]

Other roles you may be interested in
Manager, SEO, KINESSO (Hyrid, New York, NY)
Salary: $90,000 – $95,000
Manage senior analysts and help analysts grow into the next level of their career.
Translate clients’ business goals and marketing objectives into successful search engine optimization strategies.
Senior Manager of Marketing (Paid, SEO, Affiliate), What Goes Around Comes Around (Jersey City, NJ)
Salary: $115,000 – $125,000
Develop and execute paid media strategies across channels (Google Ads, social media, display, retargeting)
Lead organic search strategy to improve rankings, traffic, and conversions
Senior Marketing Manager, Vanguard Renewables (Remote)
Salary: $120,000 – $182,000
Work closely with CMO and RNG team to develop and execute a strategic marketing roadmap aligned with business priorities.
Serve as the primary marketing liaison for RNG team, acting as the connective tissue between the Marketing and Commercial groups.
SEO Manager, Veracity Insurance Solutions, LLC, (Remote)
Salary: $100,000 – $135,000
Lead, coach, and develop a high-performing team of SEO Specialists
Set clear expectations, quality standards, workflows, and growth paths across the team
Senior SEO Manager, Lunar Solar Group (Remote)
Salary: $80,000 – $100,000
Lead strategy, execution, and deliverables across 4–6 client accounts independently
Own end-to-end SEO strategy and execution across all core deliverables and processes
Performance Marketing Manager, Recruitics (Hybrid, Lafayette,CA)
Salary: $70,000 – $90,000
Work in platform to configure campaigns – set up budgets, targeting, creative, and run dat
Monitor ongoing performance to identify areas of opportunity
Marketing, Social Media & PR Manager, PARTNERS Staffing (Fort Myers, FL)
Salary: $75,000 – $85,000
Develop and execute integrated marketing campaigns for shows, content releases, events, and brand initiatives
Identify target audiences and create strategies to grow reach and engagement
Local Search & Listings Manager, TurnPoint Services (Remote)
Salary: $80,000 – $90,000
Own the strategy and governance for local search visibility across all business locations.
Develop optimization frameworks and standards for Google Business Profiles and other listing platforms.
Senior Branding manager, rednote (Hybrid, New York, US)
Salary: $228,000 – $320,000
Define and drive rednote’s global brand strategy, shaping its positioning across key international markets
Lead integrated marketing initiatives end-to-end, ensuring alignment across creative development and media execution
Senior Paid Media Manager, Brightly Media Lab (Remote)
Salary: $70,000 – $100,000
Directly build, manage, and optimize campaigns within Google Ads, Microsoft Ads, and Facebook Ads (Meta).
Serve as the lead point of contact for your book of clients, taking full ownership of their success and growth.
Marketing Specialist, The Bradford group (Hybrid, The Greater Chicago area)
Salary: $60,000 – $62,000
Launch and manage paid social campaigns primarily on Meta platforms.
Oversee daily budgets and performance optimizations against revenue and ROI goals, using data-driven insights to continuously improve results.
Paid Search Specialist, Maui Jim Sunglasses (Peoria, IL)
Salary: $65,000 – $70,000
Plan, set up, and manage paid search, display, and shopping campaigns on Google Ads.
Manage and optimize advertising budgets to achieve revenue and efficiency targets.
Note: We update this post weekly. So make sure to bookmark this page and check back.

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

The latest jobs in search marketing

<div><img width="1920" height="1097" src="https://searchengineland.com/wp-content/seloads/2025/11/microsoft-search-1920.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2025/11/microsoft-search-1920.jpg 1920w, https://searchengineland.com/wp-content/seloads/2025/11/microsoft-search-1920-768x439.jpg 768w, https://searchengineland.com/wp-content/seloads/2025/11/microsoft-search-1920-1536x878.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div>Microsoft Advertising now adds conversion and spend data to PMax placement reports, giving clearer insight into performance.

<div><img width="1920" height="1097" src="https://searchengineland.com/wp-content/seloads/2025/11/microsoft-search-1920.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2025/11/microsoft-search-1920.jpg 1920w, https://searchengineland.com/wp-content/seloads/2025/11/microsoft-search-1920-768x439.jpg 768w, https://searchengineland.com/wp-content/seloads/2025/11/microsoft-search-1920-1536x878.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div>
<p>Microsoft Advertising is expanding its Performance Max reporting with publisher-level conversion and spend data — giving advertisers more visibility into where results are actually coming from</p>



<p><strong>What’s happening</strong>. According to Microsoft Ads Product liaison Navah Hopkins, the PMax Website Publisher URL report now includes conversion and spend metrics, moving beyond basic placement visibility into actionable performance data.</p>



<p>This gives advertisers clearer insight into which placements are driving real outcomes — not just impressions or clicks.</p>



<figure class="wp-block-image size-full"><img decoding="async" width="1476" height="294" src="https://searchengineland.com/wp-content/seloads/2026/05/1777477808889.jpeg" alt="" class="wp-image-476290" srcset="https://searchengineland.com/wp-content/seloads/2026/05/1777477808889.jpeg 1476w, https://searchengineland.com/wp-content/seloads/2026/05/1777477808889-768x153.jpeg 768w" sizes="(max-width: 1476px) 100vw, 1476px" /></figure>



<p><strong>Why we care.</strong> This update gives advertisers visibility into which placements are actually driving conversions and spend — not just impressions. That means better optimisation decisions, from scaling winning inventory to cutting wasted spend. It also makes it easier to trust and justify Performance Max performance with concrete data, rather than relying on aggregated reporting.</p>



<p><strong>How advertisers can use it</strong>. The update opens up several practical use cases. High-performing placements can now inform Audience Ads strategies, such as building remarketing campaigns or impression-based audiences from winning inventory.</p>



<p>At the same time, advertisers can identify poor-fit placements and exclude them using account-level URL exclusion lists, helping protect brand safety and improve efficiency.</p>



<p><strong>Between the lines</strong>. This is another step toward making automated campaigns more transparent. Rather than replacing control entirely, platforms are starting to give advertisers clearer signals on what’s working — and where to act.</p>



<p><strong>What to watch:</strong>



<ul class="wp-block-list">
<li>Whether this level of transparency expands further across PMax reporting</li>



<li>How advertisers balance automation with manual optimisation</li>



<li>If similar reporting features roll out across other platforms</li>
</ul>



<p><strong>Bottom line</strong>. With conversion and spend data now visible at the placement level, <a href="https://www.linkedin.com/posts/navahhopkins_im-so-excited-about-this-microsoft-advertising-activity-7455282287002218496-590z/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAAOXwgBGvKJ5PG5kuwaTmFUJWimyBar5pw">Microsoft is making Performance Max a little less of a black box</a> — and a lot more actionable.</p>


Microsoft Advertising is expanding its Performance Max reporting with publisher-level conversion and spend data — giving advertisers more visibility into where results are actually coming from
What’s happening. According to Microsoft Ads Product liaison Navah Hopkins, the PMax Website Publisher URL report now includes conversion and spend metrics, moving beyond basic placement visibility into actionable performance data.
This gives advertisers clearer insight into which placements are driving real outcomes — not just impressions or clicks.




Why we care. This update gives advertisers visibility into which placements are actually driving conversions and spend — not just impressions. That means better optimisation decisions, from scaling winning inventory to cutting wasted spend. It also makes it easier to trust and justify Performance Max performance with concrete data, rather than relying on aggregated reporting.
How advertisers can use it. The update opens up several practical use cases. High-performing placements can now inform Audience Ads strategies, such as building remarketing campaigns or impression-based audiences from winning inventory.
At the same time, advertisers can identify poor-fit placements and exclude them using account-level URL exclusion lists, helping protect brand safety and improve efficiency.
Between the lines. This is another step toward making automated campaigns more transparent. Rather than replacing control entirely, platforms are starting to give advertisers clearer signals on what’s working — and where to act.
What to watch:




Whether this level of transparency expands further across PMax reporting
How advertisers balance automation with manual optimisation
If similar reporting features roll out across other platforms
Bottom line. With conversion and spend data now visible at the placement level, Microsoft is making Performance Max a little less of a black box — and a lot more actionable.

Microsoft Advertising now adds conversion and spend data to PMax placement reports, giving clearer insight into performance.

Microsoft Ads adds deeper reporting to Performance Max placements

<div><img width="1920" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/04/6-mistakes-that-hurt-ecommerce-campaigns-on-Google-Ads.png" class="attachment-large size-large wp-post-image" alt="6 mistakes that hurt ecommerce campaigns on Google Ads" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2026/04/6-mistakes-that-hurt-ecommerce-campaigns-on-Google-Ads.png 1920w, https://searchengineland.com/wp-content/seloads/2026/04/6-mistakes-that-hurt-ecommerce-campaigns-on-Google-Ads-768x432.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/6-mistakes-that-hurt-ecommerce-campaigns-on-Google-Ads-1536x864.png 1536w, https://searchengineland.com/wp-content/seloads/2026/04/6-mistakes-that-hurt-ecommerce-campaigns-on-Google-Ads-1200x675.png 1200w" sizes="(max-width: 1920px) 100vw, 1920px" /></div>Google Ads API v20 will stop working on June 10, requiring advertisers to upgrade or risk disruptions.

<div><img width="1920" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/04/6-mistakes-that-hurt-ecommerce-campaigns-on-Google-Ads.png" class="attachment-large size-large wp-post-image" alt="6 mistakes that hurt ecommerce campaigns on Google Ads" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2026/04/6-mistakes-that-hurt-ecommerce-campaigns-on-Google-Ads.png 1920w, https://searchengineland.com/wp-content/seloads/2026/04/6-mistakes-that-hurt-ecommerce-campaigns-on-Google-Ads-768x432.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/6-mistakes-that-hurt-ecommerce-campaigns-on-Google-Ads-1536x864.png 1536w, https://searchengineland.com/wp-content/seloads/2026/04/6-mistakes-that-hurt-ecommerce-campaigns-on-Google-Ads-1200x675.png 1200w" sizes="(max-width: 1920px) 100vw, 1920px" /></div>
<p>Google is enforcing a hard cutoff for older API versions, meaning advertisers and developers who don’t upgrade risk losing access to critical campaign management tools.</p>



<p><strong>What’s happening.</strong> Google Ads API v20 will officially sunset on June 10, 2026. From that date onward, all requests to v20 will fail, requiring migration to a newer version to maintain uninterrupted API access.</p>



<p><strong>Why we care. </strong>If you rely on the Google Ads API and don’t upgrade in time, automated workflows — including reporting, bidding and campaign management — could suddenly stop working. This could lead to data gaps, performance issues and operational disruption. Migrating early ensures continuity and avoids last-minute fixes that can impact campaign performance.</p>



<p><strong>What to do.</strong> Google is urging users to upgrade as soon as possible and provides resources like release notes and upgrade guides to support the transition. Developers can also use the Google Cloud Console to review recent API activity, including which methods and versions their projects are calling.</p>



<p><strong>Between the lines. </strong>API sunsets are routine, but the impact can be significant for advertisers relying on custom scripts, tools or third-party platforms. Missing the deadline could disrupt reporting, bidding or campaign automation workflows.</p>



<p id="h-the-bottom-line-this-is-a-firm-deadline-with-real-consequences-upgrade-to-a-newer-google-ads-api-version-before-june-10-or-risk-losing-access-entirely"><strong>The bottom line. </strong>This is a firm deadline with real consequences: <a href="https://ads-developers.googleblog.com/2026/04/google-ads-api-v20-sunset-reminder.html">upgrade to a newer Google Ads API version before June 10</a> or risk losing access entirely.</p>


Google is enforcing a hard cutoff for older API versions, meaning advertisers and developers who don’t upgrade risk losing access to critical campaign management tools.
What’s happening. Google Ads API v20 will officially sunset on June 10, 2026. From that date onward, all requests to v20 will fail, requiring migration to a newer version to maintain uninterrupted API access.
Why we care. If you rely on the Google Ads API and don’t upgrade in time, automated workflows — including reporting, bidding and campaign management — could suddenly stop working. This could lead to data gaps, performance issues and operational disruption. Migrating early ensures continuity and avoids last-minute fixes that can impact campaign performance.
What to do. Google is urging users to upgrade as soon as possible and provides resources like release notes and upgrade guides to support the transition. Developers can also use the Google Cloud Console to review recent API activity, including which methods and versions their projects are calling.
Between the lines. API sunsets are routine, but the impact can be significant for advertisers relying on custom scripts, tools or third-party platforms. Missing the deadline could disrupt reporting, bidding or campaign automation workflows.
The bottom line. This is a firm deadline with real consequences: upgrade to a newer Google Ads API version before June 10 or risk losing access entirely.

Google Ads API v20 will stop working on June 10, requiring advertisers to upgrade or risk disruptions.

Google Ads API v20 sunset set for June 10

<div><img width="1920" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/05/SEO-agent-skills.png" class="attachment-large size-large wp-post-image" alt="SEO agent skills" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2026/05/SEO-agent-skills.png 1920w, https://searchengineland.com/wp-content/seloads/2026/05/SEO-agent-skills-768x432.png 768w, https://searchengineland.com/wp-content/seloads/2026/05/SEO-agent-skills-1536x864.png 1536w, https://searchengineland.com/wp-content/seloads/2026/05/SEO-agent-skills-1200x675.png 1200w" sizes="(max-width: 1920px) 100vw, 1920px" /></div>Most AI SEO “skills” are just prompts. Learn the system behind reliable agents: tools, memory, templates, and a built-in review layer.

Most AI SEO “skills” are just prompts. Learn the system behind reliable agents: tools, memory, templates, and a built-in review layer.

How to build SEO agent skills that actually work

<div><img width="800" height="450" src="https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices-800x450.png" class="attachment-large size-large wp-post-image" alt="Performance Max for B2B- 4 best practices" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices-800x450.png 800w, https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices-600x338.png 600w, https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices-200x113.png 200w, https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices-768x432.png 768w, https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices-1536x864.png 1536w, https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices-150x84.png 150w, https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices.png 1920w" sizes="(max-width: 800px) 100vw, 800px" /></div>Learn how to guide AI, improve lead quality, and use signals, creative, and reporting to get better results from Performance Max for B2B.

<div><img width="800" height="450" src="https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices-800x450.png" class="attachment-large size-large wp-post-image" alt="Performance Max for B2B- 4 best practices" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices-800x450.png 800w, https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices-600x338.png 600w, https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices-200x113.png 200w, https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices-768x432.png 768w, https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices-1536x864.png 1536w, https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices-150x84.png 150w, https://searchengineland.com/wp-content/seloads/2023/01/Performance-Max-for-B2B-4-best-practices.png 1920w" sizes="(max-width: 800px) 100vw, 800px" /></div>
<p>Over the past few years, <a href="https://searchengineland.com/google-performance-max-431821">Performance Max</a> has gone from an opaque experiment to a more capable — though still imperfect — campaign type for B2B marketers.</p>



<p>The fundamentals haven’t changed: skepticism still matters, first-party data is critical, experimentation is non-negotiable, and actionable reporting drives optimization. What has changed is how much better Google has gotten at operationalizing those inputs.</p>



<p>That means your Performance Max strategy needs to adapt. Here are five best practices for running more effective PMax campaigns for B2B today.</p>



<h2 class="wp-block-heading" id="h-1-guide-ai-with-the-right-inputs">1. Guide AI with the right inputs</h2>



<p>In 2022, given the automated nature of PMax campaigns and the aggressive way Google reps were pushing them, I predicted we’d see an accelerated move toward AI integration. That’s certainly played out, probably in part because of competitive pressures introduced by ChatGPT and the like.&nbsp;</p>



<p><a href="https://searchengineland.com/google-expands-ai-max-text-guidelines-globally-470294">AI Max for Search</a> (launched in 2025) and PMax are both being prioritized by Google, and that’s not necessarily a bad thing since Google hasn’t deprecated standard Search campaign for B2B and has provided a slew of helpful updates that make PMax more viable for B2B.&nbsp;</p>



<p>Three updates worth using include:&nbsp;</p>



<ul class="wp-block-list">
<li><a href="https://searchengineland.com/google-ads-expands-search-themes-limit-in-performance-max-454925">Search themes</a>, which are useful for more precise targeting.</li>



<li><a href="https://searchengineland.com/performance-max-brand-exclusions-395439">Brand exclusions</a>, which help minimize CPC inflation and over-investment on less-incremental queries.</li>



<li><a href="https://searchengineland.com/google-ads-expands-pmax-channel-reporting-to-account-level-461218">Account-level channel reporting</a>, which gives you a single dashboard look at performance across campaigns. For this feature, segment by conversion metrics to drill down on ROI by channel. You’ll quickly see overperformers where you can increase investment and underperformers that cry out for further optimization or reduced budget.  </li>
</ul>



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<h2 class="wp-block-heading" id="h-2-address-persistent-lead-quality-issues">2. Address persistent lead quality issues</h2>



<p>B2B lead quality in search campaigns has always been a challenge, and PMax’s relative lack of advertiser control makes that challenge tougher. I’ve pushed <a href="https://searchengineland.com/offline-conversion-tracking-boost-lead-gen-strategies-432706">offline conversion tracking</a> (OCT) since we’ve had that capability, but it’s an absolute non-negotiable for B2B campaigns.</p>



<p>Along with OCT, leverage a relatively new functionality, <a href="https://support.google.com/google-ads/answer/15713840?hl=en">enhanced conversions for leads</a>, and work around the edges by incorporating reCAPTCHA and testing other mechanisms to <a href="https://searchengineland.com/how-to-reduce-low-quality-leads-from-performance-max-campaigns-468687">reduce PMax spam leads</a>.</p>



<p><strong><em>Dig deeper: </em></strong><a href="https://searchengineland.com/the-parts-of-performance-max-you-can-actually-control-472523"><strong><em>The parts of Performance Max you can actually control</em></strong></a>



<h2 class="wp-block-heading" id="h-3-build-stronger-audience-signals">3. Build stronger audience signals</h2>



<p>Citing the phase-out of third-party cookies that still hasn’t happened (!), Google officially <a href="https://searchengineland.com/reminder-google-similar-audiences-removed-430041">sunsetted Similar Audiences in 2023</a>, which — well, it was a big loss for advertisers.</p>



<p>To compensate, understand and adapt according to the nature of PMax targeting, which is based on audience signals. Feed the AI high-quality first-party data (CRM lists) and let the algorithm find &#8220;lookalikes&#8221; through its own internal signals.</p>



<p>CRM lists for B2B are obviously critical, and this should give you even more incentive to clean up and segment CRM data, with audience lists closest to the point of revenue (e.g., SQLs or revenue if you don’t have enough closed-won data to send strong signals), especially valuable for finding high-value new users.</p>



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<h2 class="wp-block-heading" id="h-4-make-creative-a-performance-lever">4. Make creative a performance lever</h2>



<p>Creative is an important part of the puzzle for PMax. Good creative can prompt the right audience to engage, and great creative can deter the wrong audience from engaging.</p>



<p>Because YouTube is now a massive part of PMax campaigns, video — which has never been a B2B strength — should be prioritized more than ever for performance marketing.</p>



<p>Google has made this easier by adding the ability to <a href="https://support.google.com/google-ads/answer/16430641?hl=en#:~:text=Powered%20by%20Google%20AI%2C%20auto,without%20effort%20or%20production%20cost.">build AI-generated assets right in the Google Ads interface</a>. Just recently, they launched an important complementary feature in beta: <a href="https://searchengineland.com/performance-max-built-in-a-b-testing-for-creative-assets-spotted-468459">PMax A/B creative testing</a> to help advertisers understand which creatives are actually driving performance, and to use test-and-control structures to surface winning (and losing) elements.</p>



<p><strong><em>Dig deeper: </em></strong><a href="https://searchengineland.com/google-ads-asset-studio-game-changer-474709"><strong><em>Is Google Ads Asset Studio a game changer? Not so fast</em></strong></a>



<h2 class="wp-block-heading" id="h-5-use-reporting-to-drive-decisions">5. Use reporting to drive decisions</h2>



<p>A major source of frustration with PMax has been a lack of transparency into results. Over the last few years, Google has introduced reporting updates to address some of those concerns.</p>



<p><a href="https://searchengineland.com/google-adds-search-terms-visibility-to-performance-max-campaigns-453489">Search term insights</a> and <a href="https://searchengineland.com/google-ads-auction-insights-461513">auction insights</a> in the <em>Insights</em> tab provide more visibility into performance. Search term insights show how your ads perform for the queries users actually type, including how those ads are being matched and served. This added nuance makes optimization more precise.</p>



<p>Auction insights add competitive context, showing how your campaigns perform against others in the same auctions through metrics like impression share and outranking share.</p>



<p>Finally, <a href="https://searchengineland.com/google-expands-performance-max-asset-channel-reporting-462841">asset-level reporting</a> brings visibility to creative performance, with data on impressions, clicks, cost, and conversions for each asset.</p>



<p>Together, these updates give you a clearer view into what’s driving performance — and where to focus optimization efforts.</p>



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<h2 class="wp-block-heading" id="h-make-performance-max-work-for-you">Make Performance Max work for you</h2>



<p>Taken together, recent updates make PMax more viable for B2B marketers than it used to be, especially for those with strong first-party data to train bidding algorithms and a need to find new customer pockets.</p>



<p>After more than 10 years in marketing, I still prefer having controllable levers — and I’m not willing to fully trust Google to act more in my (or my clients’) best interests than its own. Use everything at your disposal to make PMax campaigns work for you, and keep an eye out for new features Google releases that can give you more visibility and control over your account performance.</p>



<p><strong><em>Dig deeper: </em></strong><a href="https://searchengineland.com/auditing-optimizing-google-ads-limited-data-461528"><strong><em>Auditing and optimizing Google Ads in an age of limited data</em></strong></a>

Over the past few years, Performance Max has gone from an opaque experiment to a more capable — though still imperfect — campaign type for B2B marketers.
The fundamentals haven’t changed: skepticism still matters, first-party data is critical, experimentation is non-negotiable, and actionable reporting drives optimization. What has changed is how much better Google has gotten at operationalizing those inputs.
That means your Performance Max strategy needs to adapt. Here are five best practices for running more effective PMax campaigns for B2B today.
1. Guide AI with the right inputs
In 2022, given the automated nature of PMax campaigns and the aggressive way Google reps were pushing them, I predicted we’d see an accelerated move toward AI integration. That’s certainly played out, probably in part because of competitive pressures introduced by ChatGPT and the like. 
AI Max for Search (launched in 2025) and PMax are both being prioritized by Google, and that’s not necessarily a bad thing since Google hasn’t deprecated standard Search campaign for B2B and has provided a slew of helpful updates that make PMax more viable for B2B. 
Three updates worth using include: 
Search themes, which are useful for more precise targeting.
Brand exclusions, which help minimize CPC inflation and over-investment on less-incremental queries.
Account-level channel reporting, which gives you a single dashboard look at performance across campaigns. For this feature, segment by conversion metrics to drill down on ROI by channel. You’ll quickly see overperformers where you can increase investment and underperformers that cry out for further optimization or reduced budget.  
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2. Address persistent lead quality issues
B2B lead quality in search campaigns has always been a challenge, and PMax’s relative lack of advertiser control makes that challenge tougher. I’ve pushed offline conversion tracking (OCT) since we’ve had that capability, but it’s an absolute non-negotiable for B2B campaigns.
Along with OCT, leverage a relatively new functionality, enhanced conversions for leads, and work around the edges by incorporating reCAPTCHA and testing other mechanisms to reduce PMax spam leads.
Dig deeper: The parts of Performance Max you can actually control



3. Build stronger audience signals
Citing the phase-out of third-party cookies that still hasn’t happened (!), Google officially sunsetted Similar Audiences in 2023, which — well, it was a big loss for advertisers.
To compensate, understand and adapt according to the nature of PMax targeting, which is based on audience signals. Feed the AI high-quality first-party data (CRM lists) and let the algorithm find “lookalikes” through its own internal signals.
CRM lists for B2B are obviously critical, and this should give you even more incentive to clean up and segment CRM data, with audience lists closest to the point of revenue (e.g., SQLs or revenue if you don’t have enough closed-won data to send strong signals), especially valuable for finding high-value new users.
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4. Make creative a performance lever
Creative is an important part of the puzzle for PMax. Good creative can prompt the right audience to engage, and great creative can deter the wrong audience from engaging.
Because YouTube is now a massive part of PMax campaigns, video — which has never been a B2B strength — should be prioritized more than ever for performance marketing.
Google has made this easier by adding the ability to build AI-generated assets right in the Google Ads interface. Just recently, they launched an important complementary feature in beta: PMax A/B creative testing to help advertisers understand which creatives are actually driving performance, and to use test-and-control structures to surface winning (and losing) elements.
Dig deeper: Is Google Ads Asset Studio a game changer? Not so fast



5. Use reporting to drive decisions
A major source of frustration with PMax has been a lack of transparency into results. Over the last few years, Google has introduced reporting updates to address some of those concerns.
Search term insights and auction insights in the Insights tab provide more visibility into performance. Search term insights show how your ads perform for the queries users actually type, including how those ads are being matched and served. This added nuance makes optimization more precise.
Auction insights add competitive context, showing how your campaigns perform against others in the same auctions through metrics like impression share and outranking share.
Finally, asset-level reporting brings visibility to creative performance, with data on impressions, clicks, cost, and conversions for each asset.
Together, these updates give you a clearer view into what’s driving performance — and where to focus optimization efforts.
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Make Performance Max work for you
Taken together, recent updates make PMax more viable for B2B marketers than it used to be, especially for those with strong first-party data to train bidding algorithms and a need to find new customer pockets.
After more than 10 years in marketing, I still prefer having controllable levers — and I’m not willing to fully trust Google to act more in my (or my clients’) best interests than its own. Use everything at your disposal to make PMax campaigns work for you, and keep an eye out for new features Google releases that can give you more visibility and control over your account performance.
Dig deeper: Auditing and optimizing Google Ads in an age of limited data

Learn how to guide AI, improve lead quality, and use signals, creative, and reporting to get better results from Performance Max for B2B.

Performance Max for B2B: 5 best practices

<div><img width="1920" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/05/A-blueprint-for-semantic-programmatic-SEO.png" class="attachment-large size-large wp-post-image" alt="A blueprint for semantic programmatic SEO" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2026/05/A-blueprint-for-semantic-programmatic-SEO.png 1920w, https://searchengineland.com/wp-content/seloads/2026/05/A-blueprint-for-semantic-programmatic-SEO-768x432.png 768w, https://searchengineland.com/wp-content/seloads/2026/05/A-blueprint-for-semantic-programmatic-SEO-1536x864.png 1536w, https://searchengineland.com/wp-content/seloads/2026/05/A-blueprint-for-semantic-programmatic-SEO-1200x675.png 1200w" sizes="(max-width: 1920px) 100vw, 1920px" /></div>Learn how to map authority, embed brand context into AI, and build a semantic linking system that scales without orphan pages.

<div><img width="1920" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/05/A-blueprint-for-semantic-programmatic-SEO.png" class="attachment-large size-large wp-post-image" alt="A blueprint for semantic programmatic SEO" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2026/05/A-blueprint-for-semantic-programmatic-SEO.png 1920w, https://searchengineland.com/wp-content/seloads/2026/05/A-blueprint-for-semantic-programmatic-SEO-768x432.png 768w, https://searchengineland.com/wp-content/seloads/2026/05/A-blueprint-for-semantic-programmatic-SEO-1536x864.png 1536w, https://searchengineland.com/wp-content/seloads/2026/05/A-blueprint-for-semantic-programmatic-SEO-1200x675.png 1200w" sizes="(max-width: 1920px) 100vw, 1920px" /></div>
<p><a href="https://searchengineland.com/guide/programmatic-seo">Programmatic SEO</a> (pSEO) has been viewed with suspicion by the market. For many SEOs, the term is synonymous with low-quality pages, duplicate content, and the old tactic of “find and replace” city names in static templates.</p>



<p>Google’s spam policies on <a href="https://searchengineland.com/google-quality-raters-content-ai-generated-454161">scaled content abuse</a> are clear: generating vast amounts of unoriginal content primarily to manipulate search rankings is a violation.</p>



<p>Modern pSEO replaces mass page generation with an infrastructure that answers thousands of specific search intents with local nuance and semantic depth at a scale that isn’t possible manually.</p>



<p>This blueprint shows how to evolve from syntax-based pSEO (swapping keywords) to semantics-based pSEO (meaning and context), using a methodology we’ve applied to major players in Brazil.</p>



<h2 class="wp-block-heading" id="h-the-fallacy-of-the-static-template-vs-semantic-granularity">The fallacy of the static template vs. semantic granularity</h2>



<p>The most common mistake when starting a pSEO project is starting with the template, not the data. The old mindset said: “I have a template for ‘Best Hotel in [City].’ I’ll replicate this for 500 cities.”</p>



<p>The problem? The search intent for “Best Hotel in [Las Vegas]” (focused on nightlife, casinos, and luxury) can be radically different from the intent for “Best Hotel in [Orlando]” (focused on family suites, park shuttles, and pools). The user priorities, amenities sought, and decision-making criteria change completely.</p>



<p>The semantic approach requires us to use AI to granularize content. Instead of just swapping the {{City}} variable, we use LLMs to rewrite entire sections of the page based on the specific travel intent of that destination.</p>



<p>We don’t want to create 1,000 pages that say the same thing. We want 1,000 pages that answer 1,000 unique travel needs while maintaining a scalable technical structure.</p>



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<h2 class="wp-block-heading" id="h-strategy-before-scale-the-authority-map">Strategy before scale: The authority map</h2>



<p>Before writing a single line of content, you must answer a critical question: Where do I have permission to rank?</p>



<p>Many pSEO projects fail because they try to cover topics where the domain lacks historical authority. The solution we developed involves a deep analysis of topic clusters based on real Google Search Console (GSC) data, not just third-party search volume.</p>



<p>The authority map methodology works in three stages:</p>



<ul class="wp-block-list">
<li><strong>Cluster audit:</strong> Identify which topics the domain already dominates, which are opportunities, and where semantic gaps exist.</li>



<li><strong>Priority definition:</strong> pSEO should be used surgically to fill these gaps and strengthen <a href="https://searchengineland.com/guide/topical-authority">topical authority</a>, not to shoot in all directions.</li>



<li><strong>Connection with the calendar:</strong> The pSEO strategy must be born from this data. If GSC shows you have growing authority in a topic like “Mortgage Credit,” that is where scale should be applied first.</li>
</ul>



<p>From there, AI suggests themes and direction, taking into account seasonality and brand guide specifications. This approach transforms pSEO from a “gamble” into a tactic of territorial defense and expansion based on proprietary data.</p>



<h2 class="wp-block-heading" id="h-solving-brand-hallucination-context-governance">Solving ‘brand hallucination’: Context governance</h2>



<p>The biggest barrier to AI adoption in enterprise companies is brand consistency. How do you ensure that 500 AI-generated articles don’t sound generic or, even worse, hallucinate information outside the company’s tone of voice?</p>



<p>The answer lies in context governance. Instead of relying on isolated prompts, the pSEO architecture must include a brand guidelines layer that acts as a guardian before text generation. This means systematically injecting:</p>



<ul class="wp-block-list">
<li><strong>Brand persona:</strong> (e.g., “We are technical, but accessible”).</li>



<li><strong>Negative constraints:</strong> (e.g., “Never use the word ‘cheap,’ use ‘affordable’”).</li>



<li><strong>Proprietary data:</strong> Institutional information that AI doesn’t have in its training data.</li>
</ul>



<p>By centralizing these guidelines in a digital brand guide that feeds all AI agents, we ensure that multiple sites within the same corporate group (such as a retail conglomerate) maintain their distinct verbal identities, even when producing content on the same topic (like Black Friday) simultaneously.&nbsp;</p>



<p>The AI stops being a “junior copywriter” and starts acting as a specialist trained in the company’s culture.</p>



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<h2 class="wp-block-heading" id="h-the-architecture-the-semantic-mesh-internal-linking">The architecture: The semantic mesh (internal linking)</h2>



<p>You’ve created 1,000 excellent pages. How do you ensure Google finds and values all of them? The answer isn’t using “related posts” plugins that only look for matching tags. You need to create a strategy based on real data.</p>



<h3 class="wp-block-heading" id="h-the-end-of-the-dead-end">The end of the ‘dead end’</h3>



<p>You don’t want the user to land on a page and leave. You want to offer the next logical step. Cross-reference search intent with the destination:</p>



<ul class="wp-block-list">
<li><strong>The practical example:</strong> If a user lands on the site searching for “What is a CRM,” they are in the discovery phase. If that page doesn’t link semantically to “Advantages of [your company’s] CRM,” the user journey “dies” there. The semantic mesh connects the question to the solution.</li>
</ul>



<h3 class="wp-block-heading" id="h-strategic-reasoning-in-practice">Strategic reasoning in practice</h3>



<p>Instead of randomness, our analysis works based on semantic meaning. The AI identifies:&nbsp;</p>



<ul class="wp-block-list">
<li>“I noticed you are about to write about ‘customer retention.’ We have an older article about ‘churn rate’ that complements this topic perfectly. Insert a link to it.”</li>
</ul>



<p>The tool suggests links between these pages because the context is relevant, strengthening the site&#8217;s Topical Mesh.</p>



<p>In programmatic SEO projects, where site depth can grow rapidly, this automation via vectors is the only way to ensure no good page gets forgotten at the bottom of the index.</p>



<p>This closes the loop of topical authority, ensuring no page generated at scale becomes an orphan page.</p>



<h2 class="wp-block-heading" id="h-case-study-regionalization-and-seasonality-at-scale">Case study: Regionalization and seasonality at scale</h2>



<p>Theory is nice, but seeing it in practice is even better. Let’s analyze the case of Ânima Educação, one of the largest private education players in Brazil, with about 310,000 students and 18 higher education institutions.</p>



<h3 class="wp-block-heading" id="h-the-challenge">The challenge</h3>



<p>The National High School Exam (ENEM) is the “Black Friday” of Brazilian education. Search volume explodes in a short period, competition is brutal, and search intents shift rapidly (from “how to study” to “what is my score good for”). Furthermore, Brazil has continental dimensions; the questions of a student in the Northeast are different from those of a student in the extreme South.</p>



<h3 class="wp-block-heading" id="h-the-execution">The execution</h3>



<p>Using the semantic pSEO methodology and the brand governance mentioned above, it was possible to structure complete coverage of the candidate journey — from exam preparation to the release of grades.&nbsp;</p>



<p>We ensured that all 18 brands were positioned to answer student questions at the exact moment of the search, respecting local nuances.</p>



<h3 class="wp-block-heading" id="h-the-results">The results</h3>



<ul class="wp-block-list">
<li><strong>Scale with precision:</strong> During five months, hundreds of undergraduate course pages and articles were optimized or created with granular local relevance.</li>



<li><strong>Business impact:</strong> Surpassed the organic revenue target by 110% during the critical ENEM season.</li>



<li><strong>Omnichannel dominance:</strong> Visibility across Google Search, Google Discover, and AI Overviews, and LLMs like Gemini and ChatGPT.</li>



<li><strong>Strategic shift:</strong> The SEO team transitioned from repetitive manual tasks to high-level strategic oversight.</li>
</ul>



<h2 class="wp-block-heading" id="h-the-technical-guardian-conversational-monitoring">The technical guardian: Conversational monitoring</h2>



<p>Scaling content without scaling technical monitoring is a recipe for disaster. Publishing 500 pages that result in 404 errors, redirect loops, or poor Core Web Vitals (CWV) can destroy the site’s crawl budget.</p>



<p>Modern pSEO requires a layer of real-time technical SEO. It isn’t enough to wait for the monthly report. You need to connect data to the workflow.&nbsp;</p>



<p>The trend now is the use of technical SEO agents — conversational interfaces that allow the professional to ask the data: “Of the 200 pages published today, which ones have indexing issues?” or “Which clusters are suffering from high LCP?”</p>



<p>This closes the cycle:</p>



<ul class="wp-block-list">
<li>Planning (authority map).</li>



<li>Execution (pSEO with brand governance and semantic linking).</li>



<li>Monitoring (technical agent).</li>
</ul>



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<h2 class="wp-block-heading" id="h-putting-semantic-pseo-into-practice">Putting semantic pSEO into practice</h2>



<p>Programmatic SEO has ceased to be about volume to become about relevance. Success won’t come from publishing 10,000 pages tomorrow, but from building an infrastructure that delivers genuine value at scale.</p>



<p>You can use this semantic pSEO roadmap to start your transformation:</p>



<ul class="wp-block-list">
<li><strong>Start with data, not templates:</strong> Use your authority map (GSC) to identify where you already have permission to grow. Don’t waste resources attacking territories where your brand has no history.</li>



<li><strong>Implement context governance:</strong> Before scaling, create the “rules of the game.” Inject your brand guidelines and proprietary data into prompts to avoid generic content and hallucinations. The AI should sound like your best expert.</li>



<li><strong>Build bridges, not islands:</strong> Ensure every new page is integrated into a robust semantic mesh. Use internal linking to transfer authority and guide the user toward conversion, avoiding dead ends.</li>



<li><strong>Monitor with AI:</strong> Abandon sporadic manual audits. Adopt technical agents that monitor your site’s health in real time as you scale.</li>
</ul>



<p>The future of SEO isn’t about who creates the most content. It’s about who can unite the scale of the machine with the sensitivity of the human to deliver the best answer, at the right moment, for each individual user.</p>

Programmatic SEO (pSEO) has been viewed with suspicion by the market. For many SEOs, the term is synonymous with low-quality pages, duplicate content, and the old tactic of “find and replace” city names in static templates.
Google’s spam policies on scaled content abuse are clear: generating vast amounts of unoriginal content primarily to manipulate search rankings is a violation.
Modern pSEO replaces mass page generation with an infrastructure that answers thousands of specific search intents with local nuance and semantic depth at a scale that isn’t possible manually.
This blueprint shows how to evolve from syntax-based pSEO (swapping keywords) to semantics-based pSEO (meaning and context), using a methodology we’ve applied to major players in Brazil.
The fallacy of the static template vs. semantic granularity
The most common mistake when starting a pSEO project is starting with the template, not the data. The old mindset said: “I have a template for ‘Best Hotel in [City].’ I’ll replicate this for 500 cities.”
The problem? The search intent for “Best Hotel in [Las Vegas]” (focused on nightlife, casinos, and luxury) can be radically different from the intent for “Best Hotel in [Orlando]” (focused on family suites, park shuttles, and pools). The user priorities, amenities sought, and decision-making criteria change completely.
The semantic approach requires us to use AI to granularize content. Instead of just swapping the {{City}} variable, we use LLMs to rewrite entire sections of the page based on the specific travel intent of that destination.
We don’t want to create 1,000 pages that say the same thing. We want 1,000 pages that answer 1,000 unique travel needs while maintaining a scalable technical structure.
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Strategy before scale: The authority map
Before writing a single line of content, you must answer a critical question: Where do I have permission to rank?
Many pSEO projects fail because they try to cover topics where the domain lacks historical authority. The solution we developed involves a deep analysis of topic clusters based on real Google Search Console (GSC) data, not just third-party search volume.
The authority map methodology works in three stages:
Cluster audit: Identify which topics the domain already dominates, which are opportunities, and where semantic gaps exist.
Priority definition: pSEO should be used surgically to fill these gaps and strengthen topical authority, not to shoot in all directions.
Connection with the calendar: The pSEO strategy must be born from this data. If GSC shows you have growing authority in a topic like “Mortgage Credit,” that is where scale should be applied first.
From there, AI suggests themes and direction, taking into account seasonality and brand guide specifications. This approach transforms pSEO from a “gamble” into a tactic of territorial defense and expansion based on proprietary data.
Solving ‘brand hallucination’: Context governance
The biggest barrier to AI adoption in enterprise companies is brand consistency. How do you ensure that 500 AI-generated articles don’t sound generic or, even worse, hallucinate information outside the company’s tone of voice?
The answer lies in context governance. Instead of relying on isolated prompts, the pSEO architecture must include a brand guidelines layer that acts as a guardian before text generation. This means systematically injecting:
Brand persona: (e.g., “We are technical, but accessible”).
Negative constraints: (e.g., “Never use the word ‘cheap,’ use ‘affordable’”).
Proprietary data: Institutional information that AI doesn’t have in its training data.
By centralizing these guidelines in a digital brand guide that feeds all AI agents, we ensure that multiple sites within the same corporate group (such as a retail conglomerate) maintain their distinct verbal identities, even when producing content on the same topic (like Black Friday) simultaneously. 
The AI stops being a “junior copywriter” and starts acting as a specialist trained in the company’s culture.
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The architecture: The semantic mesh (internal linking)
You’ve created 1,000 excellent pages. How do you ensure Google finds and values all of them? The answer isn’t using “related posts” plugins that only look for matching tags. You need to create a strategy based on real data.
The end of the ‘dead end’
You don’t want the user to land on a page and leave. You want to offer the next logical step. Cross-reference search intent with the destination:
The practical example: If a user lands on the site searching for “What is a CRM,” they are in the discovery phase. If that page doesn’t link semantically to “Advantages of [your company’s] CRM,” the user journey “dies” there. The semantic mesh connects the question to the solution.
Strategic reasoning in practice
Instead of randomness, our analysis works based on semantic meaning. The AI identifies: 
“I noticed you are about to write about ‘customer retention.’ We have an older article about ‘churn rate’ that complements this topic perfectly. Insert a link to it.”
The tool suggests links between these pages because the context is relevant, strengthening the site’s Topical Mesh.
In programmatic SEO projects, where site depth can grow rapidly, this automation via vectors is the only way to ensure no good page gets forgotten at the bottom of the index.
This closes the loop of topical authority, ensuring no page generated at scale becomes an orphan page.
Case study: Regionalization and seasonality at scale
Theory is nice, but seeing it in practice is even better. Let’s analyze the case of Ânima Educação, one of the largest private education players in Brazil, with about 310,000 students and 18 higher education institutions.
The challenge
The National High School Exam (ENEM) is the “Black Friday” of Brazilian education. Search volume explodes in a short period, competition is brutal, and search intents shift rapidly (from “how to study” to “what is my score good for”). Furthermore, Brazil has continental dimensions; the questions of a student in the Northeast are different from those of a student in the extreme South.
The execution
Using the semantic pSEO methodology and the brand governance mentioned above, it was possible to structure complete coverage of the candidate journey — from exam preparation to the release of grades. 
We ensured that all 18 brands were positioned to answer student questions at the exact moment of the search, respecting local nuances.
The results
Scale with precision: During five months, hundreds of undergraduate course pages and articles were optimized or created with granular local relevance.
Business impact: Surpassed the organic revenue target by 110% during the critical ENEM season.
Omnichannel dominance: Visibility across Google Search, Google Discover, and AI Overviews, and LLMs like Gemini and ChatGPT.
Strategic shift: The SEO team transitioned from repetitive manual tasks to high-level strategic oversight.
The technical guardian: Conversational monitoring
Scaling content without scaling technical monitoring is a recipe for disaster. Publishing 500 pages that result in 404 errors, redirect loops, or poor Core Web Vitals (CWV) can destroy the site’s crawl budget.
Modern pSEO requires a layer of real-time technical SEO. It isn’t enough to wait for the monthly report. You need to connect data to the workflow. 
The trend now is the use of technical SEO agents — conversational interfaces that allow the professional to ask the data: “Of the 200 pages published today, which ones have indexing issues?” or “Which clusters are suffering from high LCP?”
This closes the cycle:
Planning (authority map).
Execution (pSEO with brand governance and semantic linking).
Monitoring (technical agent).
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Putting semantic pSEO into practice
Programmatic SEO has ceased to be about volume to become about relevance. Success won’t come from publishing 10,000 pages tomorrow, but from building an infrastructure that delivers genuine value at scale.
You can use this semantic pSEO roadmap to start your transformation:
Start with data, not templates: Use your authority map (GSC) to identify where you already have permission to grow. Don’t waste resources attacking territories where your brand has no history.
Implement context governance: Before scaling, create the “rules of the game.” Inject your brand guidelines and proprietary data into prompts to avoid generic content and hallucinations. The AI should sound like your best expert.
Build bridges, not islands: Ensure every new page is integrated into a robust semantic mesh. Use internal linking to transfer authority and guide the user toward conversion, avoiding dead ends.
Monitor with AI: Abandon sporadic manual audits. Adopt technical agents that monitor your site’s health in real time as you scale.
The future of SEO isn’t about who creates the most content. It’s about who can unite the scale of the machine with the sensitivity of the human to deliver the best answer, at the right moment, for each individual user.

Learn how to map authority, embed brand context into AI, and build a semantic linking system that scales without orphan pages.

A blueprint for semantic programmatic SEO

<div><img width="1920" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature.png 1920w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature-768x432.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature-1536x864.png 1536w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature-1200x675.png 1200w" sizes="(max-width: 1920px) 100vw, 1920px" /></div>Adthena is tracking 50,000+ daily ChatGPT ad placements across 600+ advertisers. Here's what full rollout means for your campaigns.

<div><img width="1920" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature.png 1920w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature-768x432.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature-1536x864.png 1536w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature-1200x675.png 1200w" sizes="(max-width: 1920px) 100vw, 1920px" /></div><div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="1920" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature.png" alt="" class="wp-image-474505" srcset="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature.png 1920w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature-768x432.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature-1536x864.png 1536w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-feature-1200x675.png 1200w" sizes="(max-width: 1920px) 100vw, 1920px" /></figure>
</div>


<p>The trial is live, limited to the U.S. for now, and moving faster than you likely expected. ChatGPT ads launched Feb. 9 for logged-in users on Free and Go tiers, with 600+ advertisers already in.&nbsp;</p>



<p>With 800 million weekly active users, a global rollout of ChatGPT ads is a matter of when, not if.&nbsp;</p>



<p>OpenAI has confirmed the next expansion to Australia, New Zealand, and Canada. The latest update from Adthena trialists suggests the UK could see ads as early as mid-May.</p>



<p>We’ve tracked ChatGPT ad placements since rollout. With an index of 50,000+ daily placements across B2B software, ecommerce, fintech, and consumer verticals, we’ve had a front-row view of how this format is evolving. Here’s what we’ve found.</p>



<h2 class="wp-block-heading" id="h-what-chatgpt-ads-actually-look-like">What ChatGPT ads actually look like</h2>



<p>ChatGPT ads appear inline within conversation responses. When you ask something with commercial intent like “best weekend getaway” or “top running shoes under $100,” a sponsored result can appear alongside the AI’s answer, clearly labeled “Sponsored.”</p>



<p>This isn’t a search bar. It’s a conversation. Users arrive already engaged, already researching, often close to a decision.&nbsp;</p>



<p>The format is tighter than traditional search: no sitelinks or extensions — just a headline, short body copy, and a destination.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="1608" height="288" src="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-01.png" alt="" class="wp-image-474511" srcset="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-01.png 1608w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-01-768x138.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-01-1536x275.png 1536w" sizes="(max-width: 1608px) 100vw, 1608px" /></figure>
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<p>But here’s what we didn’t expect. Our data shows what we’re calling the Adthena “Double Parked” phenomenon: a single brand appearing twice in the same response.</p>



<p>We spotted New Balance with two separate sponsored placements in one ChatGPT answer. This raises a key question around visibility, frequency, and what it means to own a conversation on this platform.</p>



<h2 class="wp-block-heading" id="h-10-things-we-ve-learned-from-50-000-daily-placements">10 things we&#8217;ve learned from 50,000+ daily placements</h2>



<p>If you move fast, this is a rare moment: a new format, an uncontested landscape, and data most competitors don’t have yet. Here’s what it shows.</p>



<ol class="wp-block-list">
<li><strong>Headlines follow a &#8220;Brand: Benefit&#8221; formula.</strong> A name, a colon, a value claim. Think &#8220;Betterment: 5.25% APY Cash Account.&#8221; Dominant across top performers.</li>



<li><strong>Almost every ad leads with the brand name.</strong> Awareness thinking for a format where users are already deep in a conversation, not just entering a search bar.</li>



<li><strong>Headlines average just 30 characters, with a ceiling around 36.</strong> The constraint forces hyper-concise messaging and every word earns its place.</li>



<li><strong>Body copy runs around 19 words, structured as two tight sentences.</strong> One lead proof point, one offer or nudge. One reason to click.</li>



<li><strong>Context mirroring is a defining feature.</strong> The strongest ads echo the user&#8217;s query directly. A running shoe ad referencing &#8220;the transition from 5k to 21.1k&#8221; isn&#8217;t a coincidence.</li>



<li><strong>The $ symbol drives conversion.</strong> Specific dollar figures, precise APY rates, credit amounts. Concrete claims consistently outperform vague promises in intent-heavy environments.</li>
</ol>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="2048" height="593" src="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-02-scaled.png" alt="" class="wp-image-474513" srcset="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-02-scaled.png 2048w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-02-768x223.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-02-1536x445.png 1536w" sizes="(max-width: 2048px) 100vw, 2048px" /></figure>
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<ol start="7" class="wp-block-list">
<li><strong>Numbers dominate body copy.</strong> Specs, trial lengths, rates. Hard numbers feel more native and trustworthy than soft superlatives in a research-led environment.</li>



<li><strong>&#8220;Free&#8221; is the most common conversion lever.</strong> It removes friction for users already in research mode and close to a decision.</li>
</ol>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="1917" height="557" src="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-03.png" alt="" class="wp-image-474514" srcset="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-03.png 1917w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-03-768x223.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-03-1536x446.png 1536w" sizes="(max-width: 1917px) 100vw, 1917px" /></figure>
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<ol start="9" class="wp-block-list">
<li><strong>CTAs are action-specific and generic &#8220;Learn More&#8221; is virtually absent.</strong> &#8220;Open Account,&#8221; &#8220;Shop Cell Phones,&#8221; &#8220;Claim Credits.&#8221; Every CTA names the brand, offer, or next step.</li>
</ol>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="2048" height="581" src="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-04-1-scaled.png" alt="" class="wp-image-474519" srcset="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-04-1-scaled.png 2048w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-04-1-768x218.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-04-1-1536x436.png 1536w" sizes="(max-width: 2048px) 100vw, 2048px" /></figure>
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<ol start="10" class="wp-block-list"> <li><strong>Tone is confident and measured.</strong> Exclamation marks are rare. The best ads mirror ChatGPT’s calm register—hype punctuation kills trust here.</li> </ol>



<h2 class="wp-block-heading" id="h-what-this-means-for-your-paid-search-strategy">What this means for your paid search strategy</h2>



<p>Top-performing brands in ChatGPT don’t repurpose Google ad copy and hope for the best. They write for a conversational, intent-rich environment where users are already halfway through a decision before the ad appears.</p>



<p>Lead with your brand name. Anchor value in specifics. Make low-friction offers central to your creative. If you’re not thinking about context mirroring, you’re leaving performance on the table.</p>



<p>The bigger question is visibility. If your competitors show up in ChatGPT conversations and you don’t, you’re not just missing clicks — you’re missing the conversation.</p>



<h2 class="wp-block-heading" id="h-see-exactly-what-s-happening-with-adthena-s-chatgpt-ads-intelligence">See exactly what&#8217;s happening with Adthena&#8217;s ChatGPT Ads Intelligence</h2>



<p>Knowing the trends is one thing. Knowing what your competitors are doing on your exact prompts is another. That’s the problem we set out to solve.</p>



<p>Right now, ChatGPT ads give you impressions and clicks — nothing more. No competitive context, no prompt-level visibility, no insight into who else appears in the same conversations or where you’re missing coverage. You’re optimizing blind.</p>



<p>Adthena’s ChatGPT Ads Intelligence changes that. Here’s what you get.</p>



<h3 class="wp-block-heading" id="h-your-performance-in-context">Your performance, in context</h3>



<p>The Ads Performance tab gives you a live snapshot of your ChatGPT activity: ad presence rate, top-performing intent group, total impressions, average CTR, and unique competitors detected. The trend chart shows your presence over time so you can clearly see whether you’re gaining or losing momentum.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="2048" height="1149" src="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-05-scaled.png" alt="" class="wp-image-474520" srcset="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-05-scaled.png 2048w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-05-768x431.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-05-1536x861.png 1536w" sizes="(max-width: 2048px) 100vw, 2048px" /></figure>
</div>


<h3 class="wp-block-heading" id="h-know-which-topics-you-re-winning-and-where-to-close-the-gap">Know which topics you&#8217;re winning and where to close the gap</h3>



<p>The Topics and Keywords Analysis view breaks down performance by intent group, showing your ad presence rate against the competitor average. Each group includes a built-in tactical recommendation, so you always know your next move.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="2048" height="1101" src="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-06-scaled.png" alt="" class="wp-image-474521" srcset="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-06-scaled.png 2048w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-06-768x413.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-06-1536x826.png 1536w" sizes="(max-width: 2048px) 100vw, 2048px" /></figure>
</div>


<h3 class="wp-block-heading" id="h-see-your-own-ads-as-users-see-them">See your own ads as users see them</h3>



<p>The Ads Sampling tab shows all your ChatGPT creatives with their headline, description, image, and format. The insight panel highlights your top-performing creative and surfaces optimization opportunities, like pairing a price anchor with a time-limited offer.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="2048" height="1131" src="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-07-scaled.png" alt="" class="wp-image-474522" srcset="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-07-scaled.png 2048w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-07-768x424.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-07-1536x848.png 1536w" sizes="(max-width: 2048px) 100vw, 2048px" /></figure>
</div>


<h3 class="wp-block-heading" id="h-understand-exactly-what-competitors-are-running">Understand exactly what competitors are running</h3>



<p>The Competitor Creative Analysis panel breaks down rival ads across your tracked prompts: the images they use, the dominant copy themes, and their format mix. No more guessing what your competition is doing.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="2048" height="610" src="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-08-scaled.png" alt="" class="wp-image-474523" srcset="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-08-scaled.png 2048w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-08-768x229.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-08-1536x458.png 1536w" sizes="(max-width: 2048px) 100vw, 2048px" /></figure>
</div>


<h3 class="wp-block-heading" id="h-never-miss-a-shift-in-the-competitive-landscape">Never miss a shift in the competitive landscape</h3>



<p>The Ads Benchmarking tab shows who’s advertising on your prompts and how their presence changes week to week. The “What changed this week?” feed flags new entrants and share shifts in plain language before your next campaign review.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="2048" height="1124" src="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-09-scaled.png" alt="" class="wp-image-474525" srcset="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-09-scaled.png 2048w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-09-768x422.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-09-1536x843.png 1536w" sizes="(max-width: 2048px) 100vw, 2048px" /></figure>
</div>


<h3 class="wp-block-heading" id="h-find-the-gaps-before-your-competitors-do">Find the gaps before your competitors do</h3>



<p>The Competitor Gap Analysis table shows every prompt where competitors have presence and you don’t, flagged by intent group and competitor count. A clear, prioritized view of where to expand your ChatGPT coverage.</p>



<figure class="wp-block-image size-full"><img decoding="async" width="2048" height="1144" src="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-10-scaled.png" alt="" class="wp-image-474526" srcset="https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-10-scaled.png 2048w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-10-768x429.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/Adthena-20260423-10-1536x858.png 1536w" sizes="(max-width: 2048px) 100vw, 2048px" /></figure>



<h2 class="wp-block-heading" id="h-the-first-prompt-is-the-new-first-click">The first prompt is the new first click</h2>



<p>We’re tracking early-stage data from a platform still in limited rollout. As OpenAI expands to new countries and the advertiser base grows, the competitive landscape will shift fast. Brands building their ChatGPT presence now — learning the format, testing creative, mapping competitive gaps — will have a meaningful head start over those who wait.</p>



<p>Don’t let competitors win the first prompt. <a href="https://www.adthena.com/waitlist-chatgpt-ads/?utm_campaign=38650020-FY26.SELarticles&amp;utm_source=SEL&amp;utm_medium=article&amp;utm_term=April%20ChatGPT" target="_blank" rel="noopener sponsored nofollow">Join the product waitlist</a> to uncover your ChatGPT ads landscape.&nbsp;</p>



<p>In the meantime, get your ads ready with Adthena’s free <a href="https://adthena.com/chatgpt-adbridge?utm_campaign=38650020-FY26.SELarticles&amp;utm_source=SEL&amp;utm_medium=article&amp;utm_term=April%20ChatGPT" target="_blank" rel="noopener sponsored nofollow">ChatGPT AdBridge</a>. Connect your Google Ads account and we’ll build your ChatGPT ads setup with AI-enriched campaigns and smarter negative keywords — delivered to your inbox, ready to import.</p>


The trial is live, limited to the U.S. for now, and moving faster than you likely expected. ChatGPT ads launched Feb. 9 for logged-in users on Free and Go tiers, with 600+ advertisers already in. 
With 800 million weekly active users, a global rollout of ChatGPT ads is a matter of when, not if. 
OpenAI has confirmed the next expansion to Australia, New Zealand, and Canada. The latest update from Adthena trialists suggests the UK could see ads as early as mid-May.
We’ve tracked ChatGPT ad placements since rollout. With an index of 50,000+ daily placements across B2B software, ecommerce, fintech, and consumer verticals, we’ve had a front-row view of how this format is evolving. Here’s what we’ve found.
What ChatGPT ads actually look like
ChatGPT ads appear inline within conversation responses. When you ask something with commercial intent like “best weekend getaway” or “top running shoes under $100,” a sponsored result can appear alongside the AI’s answer, clearly labeled “Sponsored.”
This isn’t a search bar. It’s a conversation. Users arrive already engaged, already researching, often close to a decision. 
The format is tighter than traditional search: no sitelinks or extensions — just a headline, short body copy, and a destination.




But here’s what we didn’t expect. Our data shows what we’re calling the Adthena “Double Parked” phenomenon: a single brand appearing twice in the same response.
We spotted New Balance with two separate sponsored placements in one ChatGPT answer. This raises a key question around visibility, frequency, and what it means to own a conversation on this platform.
10 things we’ve learned from 50,000+ daily placements
If you move fast, this is a rare moment: a new format, an uncontested landscape, and data most competitors don’t have yet. Here’s what it shows.
Headlines follow a “Brand: Benefit” formula. A name, a colon, a value claim. Think “Betterment: 5.25% APY Cash Account.” Dominant across top performers.
Almost every ad leads with the brand name. Awareness thinking for a format where users are already deep in a conversation, not just entering a search bar.
Headlines average just 30 characters, with a ceiling around 36. The constraint forces hyper-concise messaging and every word earns its place.
Body copy runs around 19 words, structured as two tight sentences. One lead proof point, one offer or nudge. One reason to click.
Context mirroring is a defining feature. The strongest ads echo the user’s query directly. A running shoe ad referencing “the transition from 5k to 21.1k” isn’t a coincidence.
The $ symbol drives conversion. Specific dollar figures, precise APY rates, credit amounts. Concrete claims consistently outperform vague promises in intent-heavy environments.





Numbers dominate body copy. Specs, trial lengths, rates. Hard numbers feel more native and trustworthy than soft superlatives in a research-led environment.
“Free” is the most common conversion lever. It removes friction for users already in research mode and close to a decision.





CTAs are action-specific and generic “Learn More” is virtually absent. “Open Account,” “Shop Cell Phones,” “Claim Credits.” Every CTA names the brand, offer, or next step.




 
Tone is confident and measured. Exclamation marks are rare. The best ads mirror ChatGPT’s calm register—hype punctuation kills trust here.
 



What this means for your paid search strategy
Top-performing brands in ChatGPT don’t repurpose Google ad copy and hope for the best. They write for a conversational, intent-rich environment where users are already halfway through a decision before the ad appears.
Lead with your brand name. Anchor value in specifics. Make low-friction offers central to your creative. If you’re not thinking about context mirroring, you’re leaving performance on the table.
The bigger question is visibility. If your competitors show up in ChatGPT conversations and you don’t, you’re not just missing clicks — you’re missing the conversation.
See exactly what’s happening with Adthena’s ChatGPT Ads Intelligence
Knowing the trends is one thing. Knowing what your competitors are doing on your exact prompts is another. That’s the problem we set out to solve.
Right now, ChatGPT ads give you impressions and clicks — nothing more. No competitive context, no prompt-level visibility, no insight into who else appears in the same conversations or where you’re missing coverage. You’re optimizing blind.
Adthena’s ChatGPT Ads Intelligence changes that. Here’s what you get.
Your performance, in context
The Ads Performance tab gives you a live snapshot of your ChatGPT activity: ad presence rate, top-performing intent group, total impressions, average CTR, and unique competitors detected. The trend chart shows your presence over time so you can clearly see whether you’re gaining or losing momentum.




Know which topics you’re winning and where to close the gap
The Topics and Keywords Analysis view breaks down performance by intent group, showing your ad presence rate against the competitor average. Each group includes a built-in tactical recommendation, so you always know your next move.




See your own ads as users see them
The Ads Sampling tab shows all your ChatGPT creatives with their headline, description, image, and format. The insight panel highlights your top-performing creative and surfaces optimization opportunities, like pairing a price anchor with a time-limited offer.




Understand exactly what competitors are running
The Competitor Creative Analysis panel breaks down rival ads across your tracked prompts: the images they use, the dominant copy themes, and their format mix. No more guessing what your competition is doing.




Never miss a shift in the competitive landscape
The Ads Benchmarking tab shows who’s advertising on your prompts and how their presence changes week to week. The “What changed this week?” feed flags new entrants and share shifts in plain language before your next campaign review.




Find the gaps before your competitors do
The Competitor Gap Analysis table shows every prompt where competitors have presence and you don’t, flagged by intent group and competitor count. A clear, prioritized view of where to expand your ChatGPT coverage.




The first prompt is the new first click
We’re tracking early-stage data from a platform still in limited rollout. As OpenAI expands to new countries and the advertiser base grows, the competitive landscape will shift fast. Brands building their ChatGPT presence now — learning the format, testing creative, mapping competitive gaps — will have a meaningful head start over those who wait.
Don’t let competitors win the first prompt. Join the product waitlist to uncover your ChatGPT ads landscape. 
In the meantime, get your ads ready with Adthena’s free ChatGPT AdBridge. Connect your Google Ads account and we’ll build your ChatGPT ads setup with AI-enriched campaigns and smarter negative keywords — delivered to your inbox, ready to import.

Adthena is tracking 50,000+ daily ChatGPT ad placements across 600+ advertisers. Here's what full rollout means for your campaigns.

Inside ChatGPT ads: What the data tells us and what’s coming next by Adthena

<div><img width="1920" height="1097" src="https://searchengineland.com/wp-content/seloads/2025/09/google-analytics-1920.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2025/09/google-analytics-1920.jpg 1920w, https://searchengineland.com/wp-content/seloads/2025/09/google-analytics-1920-768x439.jpg 768w, https://searchengineland.com/wp-content/seloads/2025/09/google-analytics-1920-1536x878.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div>GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.

<div><img width="1920" height="1097" src="https://searchengineland.com/wp-content/seloads/2025/09/google-analytics-1920.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2025/09/google-analytics-1920.jpg 1920w, https://searchengineland.com/wp-content/seloads/2025/09/google-analytics-1920-768x439.jpg 768w, https://searchengineland.com/wp-content/seloads/2025/09/google-analytics-1920-1536x878.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div>
<p>Google is trying to simplify one of its most complex products, helping advertisers and analysts get more value from Google Analytics without deep technical expertise.</p>



<p id="h-what-s-new"><strong>What’s new. </strong>Google Analytics is rolling out Task Assistant, a guided workflow tool that surfaces tailored recommendations to improve property setup, data collection and reporting.</p>



<p id="h-how-it-works"><strong>How it works.</strong> Available in the left-hand navigation, Task Assistant organizes recommendations into clear categories like connecting accounts, enhancing reporting and fixing data issues. Users can mark tasks as complete as they go or skip items that don’t align with their business goals, creating a more flexible setup experience.</p>



<p id="h-how-it-works"><strong>Why we care. </strong>Google is making it easier to identify gaps in tracking and fix them quickly, which leads to more reliable data and better decision-making. Task Assistant helps ensure Analytics is properly configured without requiring deep expertise, reducing the risk of missed insights or inaccurate reporting. Ultimately, better data setup means more confident optimization of campaigns and budgets.</p>



<p id="h-between-the-lines"><strong>Between the lines. </strong>Analytics platforms are powerful but often underutilized due to poor configuration. Task Assistant is Google’s attempt to reduce that friction by turning setup into a step-by-step process rather than a manual audit.</p>



<p id="h-the-bottom-line"><strong>The bottom line.</strong> <a href="https://support.google.com/analytics/answer/9164320?hl=en#04292026">Task Assistant</a> aims to make Google Analytics more actionable, guiding users toward better data quality and more effective measurement with less guesswork.</p>


Google is trying to simplify one of its most complex products, helping advertisers and analysts get more value from Google Analytics without deep technical expertise.
What’s new. Google Analytics is rolling out Task Assistant, a guided workflow tool that surfaces tailored recommendations to improve property setup, data collection and reporting.
How it works. Available in the left-hand navigation, Task Assistant organizes recommendations into clear categories like connecting accounts, enhancing reporting and fixing data issues. Users can mark tasks as complete as they go or skip items that don’t align with their business goals, creating a more flexible setup experience.
Why we care. Google is making it easier to identify gaps in tracking and fix them quickly, which leads to more reliable data and better decision-making. Task Assistant helps ensure Analytics is properly configured without requiring deep expertise, reducing the risk of missed insights or inaccurate reporting. Ultimately, better data setup means more confident optimization of campaigns and budgets.
Between the lines. Analytics platforms are powerful but often underutilized due to poor configuration. Task Assistant is Google’s attempt to reduce that friction by turning setup into a step-by-step process rather than a manual audit.
The bottom line. Task Assistant aims to make Google Analytics more actionable, guiding users toward better data quality and more effective measurement with less guesswork.

GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.

Google Analytics introduces Task Assistant

<div><img width="1920" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/In-Google-Ads-automation-everything-is-a-signal-in-2026.jpg" class="attachment-large size-large wp-post-image" alt="In Google Ads automation, everything is a signal in 2026" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2026/02/In-Google-Ads-automation-everything-is-a-signal-in-2026.jpg 1920w, https://searchengineland.com/wp-content/seloads/2026/02/In-Google-Ads-automation-everything-is-a-signal-in-2026-768x432.jpg 768w, https://searchengineland.com/wp-content/seloads/2026/02/In-Google-Ads-automation-everything-is-a-signal-in-2026-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div>Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.

<div><img width="1920" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/In-Google-Ads-automation-everything-is-a-signal-in-2026.jpg" class="attachment-large size-large wp-post-image" alt="In Google Ads automation, everything is a signal in 2026" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2026/02/In-Google-Ads-automation-everything-is-a-signal-in-2026.jpg 1920w, https://searchengineland.com/wp-content/seloads/2026/02/In-Google-Ads-automation-everything-is-a-signal-in-2026-768x432.jpg 768w, https://searchengineland.com/wp-content/seloads/2026/02/In-Google-Ads-automation-everything-is-a-signal-in-2026-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div>
<p id="h-google-is-filling-a-key-measurement-gap-between-awareness-and-consideration-giving-advertisers-a-clearer-view-of-how-their-brand-is-actually-perceived-not-just-remembered">Google is filling a key measurement gap between awareness and consideration, giving advertisers a clearer view of how their brand is actually perceived — not just remembered.</p>



<p id="h-what-s-new"><strong>What’s new.</strong> Google Ads has introduced a new “Association” metric within Brand Lift Studies. Advertisers can define a concept, category or attribute, and Google will ask users a survey-style question: which brands they associate with that specific idea.</p>



<p id="h-how-it-works"><strong>How it works.</strong> Instead of measuring simple recall, the metric evaluates whether audiences connect your brand to a desired positioning. That could mean “premium,” “sustainable,” or even a product category — offering a more nuanced read on brand perception.</p>



<figure class="wp-block-image size-full"><img decoding="async" width="1024" height="864" src="https://searchengineland.com/wp-content/seloads/2026/04/Brand-Lift-study.png" alt="" class="wp-image-476161" srcset="https://searchengineland.com/wp-content/seloads/2026/04/Brand-Lift-study.png 1024w, https://searchengineland.com/wp-content/seloads/2026/04/Brand-Lift-study-768x648.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p><strong>Why we care.</strong> Google is giving you a way to measure brand positioning, not just awareness or recall. The new Association metric helps determine whether campaigns are actually shaping how consumers perceive a brand — a critical step between being known and being chosen. It also enables more strategic optimization of creative and messaging, especially for brands trying to own specific attributes or categories.</p>



<p id="h-how-it-works"><strong>Between the lines. </strong>Brand Lift has traditionally focused on awareness, recall and consideration. Association sits in between, helping advertisers understand whether their messaging is shaping <em>how</em> people think about the brand, not just whether they recognize it.</p>



<p id="h-the-catch"><strong>The catch.</strong> There’s still a constraint: advertisers can only select three Brand Lift metrics per study, so adding Association means making trade-offs with existing KPIs.</p>



<p id="h-the-bottom-line"><strong>The bottom line. </strong>Association gives advertisers a more strategic lens on brand building — measuring not just visibility, but whether campaigns are landing the intended message.</p>



<p id="h-the-bottom-line"><strong>First seen.</strong> This update was first spotted by Google Ads expert, Thomas Eccel who shared the update on <a href="https://www.linkedin.com/feed/update/urn:li:activity:7454864343550115841/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAJTV04Bw5M-1qqJtnImkpsEOFw9bHvfSSs">LinkedIn</a>.</p>


Google is filling a key measurement gap between awareness and consideration, giving advertisers a clearer view of how their brand is actually perceived — not just remembered.
What’s new. Google Ads has introduced a new “Association” metric within Brand Lift Studies. Advertisers can define a concept, category or attribute, and Google will ask users a survey-style question: which brands they associate with that specific idea.
How it works. Instead of measuring simple recall, the metric evaluates whether audiences connect your brand to a desired positioning. That could mean “premium,” “sustainable,” or even a product category — offering a more nuanced read on brand perception.




Why we care. Google is giving you a way to measure brand positioning, not just awareness or recall. The new Association metric helps determine whether campaigns are actually shaping how consumers perceive a brand — a critical step between being known and being chosen. It also enables more strategic optimization of creative and messaging, especially for brands trying to own specific attributes or categories.
Between the lines. Brand Lift has traditionally focused on awareness, recall and consideration. Association sits in between, helping advertisers understand whether their messaging is shaping how people think about the brand, not just whether they recognize it.
The catch. There’s still a constraint: advertisers can only select three Brand Lift metrics per study, so adding Association means making trade-offs with existing KPIs.
The bottom line. Association gives advertisers a more strategic lens on brand building — measuring not just visibility, but whether campaigns are landing the intended message.
First seen. This update was first spotted by Google Ads expert, Thomas Eccel who shared the update on LinkedIn.

Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.

Google Ads adds “Association” metric to Brand Lift Studies

<div><img width="1920" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/04/reddit-marketing-2.png" class="attachment-large size-large wp-post-image" alt="Reddit marketing" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2026/04/reddit-marketing-2.png 1920w, https://searchengineland.com/wp-content/seloads/2026/04/reddit-marketing-2-768x432.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/reddit-marketing-2-1536x864.png 1536w, https://searchengineland.com/wp-content/seloads/2026/04/reddit-marketing-2-1200x675.png 1200w" sizes="(max-width: 1920px) 100vw, 1920px" /></div>Analysis of SaaS brands reveals what actually works on Reddit and how AI search is reshaping visibility, discovery, and trust.

<div><img width="1920" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/04/reddit-marketing-2.png" class="attachment-large size-large wp-post-image" alt="Reddit marketing" decoding="async" srcset="https://searchengineland.com/wp-content/seloads/2026/04/reddit-marketing-2.png 1920w, https://searchengineland.com/wp-content/seloads/2026/04/reddit-marketing-2-768x432.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/reddit-marketing-2-1536x864.png 1536w, https://searchengineland.com/wp-content/seloads/2026/04/reddit-marketing-2-1200x675.png 1200w" sizes="(max-width: 1920px) 100vw, 1920px" /></div>
<p>Reddit is quickly becoming a powerful platform shaping how people discover and perceive brands. As AI search engines increasingly surface Reddit threads and comments, these conversations now influence visibility.</p>



<p>To understand this shift, I analyzed 117 SaaS brands on Reddit. People reveal what they really think there, which doesn’t always match polished marketing.</p>



<p>As communities shape brand perception, Reddit is no longer optional.</p>



<p>Here&#8217;s my analysis, plus how you can use Reddit to your advantage.</p>



<h2 class="wp-block-heading" id="h-how-i-analyzed-117-saas-brands-the-methodology">How I analyzed 117 SaaS brands: The methodology</h2>



<p>My analysis of 117 brands across the SaaS industry started with identifying the verticals to address:</p>



<ul class="wp-block-list">
<li>Project management and productivity (15 brands)</li>



<li>Customer relationship management (CRM) (10 brands)</li>



<li>Marketing automation (14 brands)</li>



<li>SEO and marketing intelligence (8 brands)</li>



<li>Design and creative (8 brands)</li>



<li>Development and software development and IT operations (DevOps) (12 brands)</li>



<li>AI (12 brands)</li>



<li>Customer support and engagement (10 brands)</li>



<li>Analytics and data (10 brands)</li>



<li>Sales and revenue (8 brands)</li>



<li>Collaboration and communication (10 brands)</li>
</ul>



<p>From there, I created a Google Spreadsheet with the brand names for each vertical. Then, I mapped out the following details for each brand:</p>



<ul class="wp-block-list">
<li><strong>Link:</strong> A direct link to the brand’s subreddit.</li>



<li><strong>Brand subreddit:</strong> When the brand’s subreddit was created, the number of weekly visitors and the number of weekly contributors.</li>



<li><strong>Subreddit features:</strong> The number of moderators and whether they were branded moderators.</li>



<li><strong>Topics:</strong> Common topics in the subreddit, including tips, use cases, compliments, criticisms, and subscription cost.</li>
</ul>



<p>Across all 117 brands, I analyzed over 300 Reddit threads, including brand mentions, sentiment, community engagement, and brand participation.&nbsp;</p>



<p>Let&#8217;s dive into the key findings.</p>



<h2 class="wp-block-heading" id="h-1-reddit-rewards-authentic-brands">1. Reddit rewards authentic brands</h2>



<p>One thing became clear early on: people respond to people, not corporate brands.</p>



<p>Brands run by moderators who were helpful, honest, and non-promotional were received more favorably than those using a polished, corporate tone. Redditors tended to ignore or downvote obvious marketing copy.</p>



<p>In general, redditors don’t want to be marketed to. They want real opinions and real experiences.</p>



<p>As a result, peer recommendations felt more credible than brand messaging. When redditors asked questions or shared frustrations, the most authentic answers came from other users.</p>



<p>When brands stepped in with scripted or promotional responses, they often struggled to gain traction.</p>



<p>However, when brands answered directly, acknowledged limitations, and used conversational language, responses improved. In some cases, brand moderators even earned upvotes and thanks.</p>



<h2 class="wp-block-heading" id="h-2-brands-not-on-reddit-are-missing-out">2. Brands not on Reddit are missing out</h2>



<p>Redditors talk about brands, whether or not they’re present on the platform. In many cases, brands simply aren’t there.</p>



<p>Thirty of the 117 brands I analyzed have no Reddit presence. Another 23 are on Reddit, but their subreddits are abandoned.</p>



<p>In several instances, users asked direct questions like:&nbsp;</p>



<ul class="wp-block-list">
<li>“Anyone here used this?”</li>



<li>“What should I use instead of X?</li>



<li>“Best alternative to X?”</li>
</ul>



<p>They received responses from other redditors sharing experiences, opinions, recommendations, and problems.</p>



<p>When brands aren’t there, the conversation continues without them. Over time, their reputation on Reddit exists outside the brand’s control.</p>



<p>Other negative outcomes can follow. When brands aren’t present, others can take their place.</p>



<p>In one instance, I found a community using a popular brand name that had nothing to do with the brand. This shows how easily brand presence can be shaped or misrepresented.</p>



<figure class="wp-block-image size-full"><img decoding="async" width="1600" height="355" src="https://searchengineland.com/wp-content/seloads/2026/04/reddit-buy-this-community.png" alt="DM if you want to buy this Community!" class="wp-image-475982" srcset="https://searchengineland.com/wp-content/seloads/2026/04/reddit-buy-this-community.png 1600w, https://searchengineland.com/wp-content/seloads/2026/04/reddit-buy-this-community-768x170.png 768w, https://searchengineland.com/wp-content/seloads/2026/04/reddit-buy-this-community-1536x341.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure>



<p>Redditors are already discussing your brand. The only question is whether you’re part of that conversation.</p>



<h2 class="wp-block-heading" id="h-3-reddit-is-a-customer-research-goldmine">3. Reddit is a customer research goldmine</h2>



<p>Reddit is an incredible source of unfiltered customer insights. </p>



<p>If you want to know what drives people away, what people value, and how people compare tools, you’ll find the answers on Reddit.</p>



<p>Here are some ways Reddit helps with customer research.</p>



<h3 class="wp-block-heading" id="h-reddit-captures-feedback-that-traditional-methods-miss">Reddit captures feedback that traditional methods miss</h3>



<p>On Reddit, you’ll find people asking questions and sharing:</p>



<ul class="wp-block-list">
<li>Onboarding struggles.</li>



<li>Integration challenges.</li>



<li>Complaints about mobile usability.</li>



<li>Frustrations with AI features.</li>



<li>Confusion around updates.</li>



<li>Users building alternative tools.</li>
</ul>



<p>Reddit users tend to say exactly what they think. This kind of honesty is hard to find anywhere else.</p>



<p>These insights are critical for improving SaaS products. Traditional feedback methods don’t always capture these comments — but Reddit does.</p>



<h3 class="wp-block-heading" id="h-reddit-supports-brand-advocates">Reddit supports brand advocates</h3>



<p>Your Reddit community is a good place for happy customers to advocate for your brand. For example, this Reddit post by Monday shares a brand ambassador program.</p>



<figure class="wp-block-image size-full"><img decoding="async" width="1436" height="1004" src="https://searchengineland.com/wp-content/seloads/2026/04/reddit-monday-ambassador.png" alt="" class="wp-image-475984" srcset="https://searchengineland.com/wp-content/seloads/2026/04/reddit-monday-ambassador.png 1436w, https://searchengineland.com/wp-content/seloads/2026/04/reddit-monday-ambassador-768x537.png 768w" sizes="(max-width: 1436px) 100vw, 1436px" /></figure>



<p>In the comments, some brand advocates share insights into their experience, helping elevate the post.</p>



<figure class="wp-block-image size-full"><img decoding="async" width="1522" height="1058" src="https://searchengineland.com/wp-content/seloads/2026/04/reddit-comments-monday-ambassador.png" alt="" class="wp-image-475983" srcset="https://searchengineland.com/wp-content/seloads/2026/04/reddit-comments-monday-ambassador.png 1522w, https://searchengineland.com/wp-content/seloads/2026/04/reddit-comments-monday-ambassador-768x534.png 768w" sizes="(max-width: 1522px) 100vw, 1522px" /></figure>



<h3 class="wp-block-heading" id="h-some-brands-have-self-sustaining-reddit-communities">Some brands have self-sustaining Reddit communities</h3>



<p>When discussing some community-led brands, redditors often highlight solutions to problems and help fill brand gaps. For example, I noticed users helped each other with troubleshooting, sharing fixes, and recommending integrations.</p>



<p>In some cases, these communities were almost fully self-sustaining, requiring little brand involvement.</p>



<h3 class="wp-block-heading" id="h-redditors-highlight-preferred-competitor-features-and-pricing-frustrations">Redditors highlight preferred competitor features and pricing frustrations</h3>



<p>Across the topics I reviewed, redditors often expressed negative sentiment about pricing and suggested alternatives, especially for enterprise SaaS tools.</p>



<p>As a result, SaaS brands are often associated with soaring costs and limited pricing transparency, which can hurt perception. When users highlight competitor features, they surface gaps and alternative tools to consider.</p>



<h3 class="wp-block-heading" id="h-redditors-share-their-actual-use-cases">Redditors share their actual use cases</h3>



<p>Reddit attracts people who discuss how they use software. In my analysis, I observed that users shared:</p>



<ul class="wp-block-list">
<li>Workflows</li>



<li>Screenshots and builds</li>



<li>Tutorials and guides</li>
</ul>



<p>These posts and comments give brands insight into real use cases they can use to improve products.</p>



<h2 class="wp-block-heading" id="h-reddit-is-essential-for-brand-visibility-and-perception">Reddit is essential for brand visibility and perception</h2>



<p>Reddit is no longer a side conversation. It’s where brand perception is shaped in real time.</p>



<p>Across the 117 brands I analyzed, conversations are happening on Reddit — even when the brand isn’t present. Increasingly, those conversations feed into AI search, influencing what people see, trust, and choose.</p>



<p>Smart brands shouldn’t ignore Reddit. They should track mentions, listen closely, show up where it matters, and treat Reddit as both a reputation channel and a product insight engine.</p>






Reddit is quickly becoming a powerful platform shaping how people discover and perceive brands. As AI search engines increasingly surface Reddit threads and comments, these conversations now influence visibility.
To understand this shift, I analyzed 117 SaaS brands on Reddit. People reveal what they really think there, which doesn’t always match polished marketing.
As communities shape brand perception, Reddit is no longer optional.
Here’s my analysis, plus how you can use Reddit to your advantage.
How I analyzed 117 SaaS brands: The methodology
My analysis of 117 brands across the SaaS industry started with identifying the verticals to address:
Project management and productivity (15 brands)
Customer relationship management (CRM) (10 brands)
Marketing automation (14 brands)
SEO and marketing intelligence (8 brands)
Design and creative (8 brands)
Development and software development and IT operations (DevOps) (12 brands)
AI (12 brands)
Customer support and engagement (10 brands)
Analytics and data (10 brands)
Sales and revenue (8 brands)
Collaboration and communication (10 brands)
From there, I created a Google Spreadsheet with the brand names for each vertical. Then, I mapped out the following details for each brand:
Link: A direct link to the brand’s subreddit.
Brand subreddit: When the brand’s subreddit was created, the number of weekly visitors and the number of weekly contributors.
Subreddit features: The number of moderators and whether they were branded moderators.
Topics: Common topics in the subreddit, including tips, use cases, compliments, criticisms, and subscription cost.
Across all 117 brands, I analyzed over 300 Reddit threads, including brand mentions, sentiment, community engagement, and brand participation. 
Let’s dive into the key findings.
1. Reddit rewards authentic brands
One thing became clear early on: people respond to people, not corporate brands.
Brands run by moderators who were helpful, honest, and non-promotional were received more favorably than those using a polished, corporate tone. Redditors tended to ignore or downvote obvious marketing copy.
In general, redditors don’t want to be marketed to. They want real opinions and real experiences.
As a result, peer recommendations felt more credible than brand messaging. When redditors asked questions or shared frustrations, the most authentic answers came from other users.
When brands stepped in with scripted or promotional responses, they often struggled to gain traction.
However, when brands answered directly, acknowledged limitations, and used conversational language, responses improved. In some cases, brand moderators even earned upvotes and thanks.
2. Brands not on Reddit are missing out
Redditors talk about brands, whether or not they’re present on the platform. In many cases, brands simply aren’t there.
Thirty of the 117 brands I analyzed have no Reddit presence. Another 23 are on Reddit, but their subreddits are abandoned.
In several instances, users asked direct questions like: 
“Anyone here used this?”
“What should I use instead of X?
“Best alternative to X?”
They received responses from other redditors sharing experiences, opinions, recommendations, and problems.
When brands aren’t there, the conversation continues without them. Over time, their reputation on Reddit exists outside the brand’s control.
Other negative outcomes can follow. When brands aren’t present, others can take their place.
In one instance, I found a community using a popular brand name that had nothing to do with the brand. This shows how easily brand presence can be shaped or misrepresented.




Redditors are already discussing your brand. The only question is whether you’re part of that conversation.
3. Reddit is a customer research goldmine
Reddit is an incredible source of unfiltered customer insights. 
If you want to know what drives people away, what people value, and how people compare tools, you’ll find the answers on Reddit.
Here are some ways Reddit helps with customer research.
Reddit captures feedback that traditional methods miss
On Reddit, you’ll find people asking questions and sharing:
Onboarding struggles.
Integration challenges.
Complaints about mobile usability.
Frustrations with AI features.
Confusion around updates.
Users building alternative tools.
Reddit users tend to say exactly what they think. This kind of honesty is hard to find anywhere else.
These insights are critical for improving SaaS products. Traditional feedback methods don’t always capture these comments — but Reddit does.
Reddit supports brand advocates
Your Reddit community is a good place for happy customers to advocate for your brand. For example, this Reddit post by Monday shares a brand ambassador program.




In the comments, some brand advocates share insights into their experience, helping elevate the post.




Some brands have self-sustaining Reddit communities
When discussing some community-led brands, redditors often highlight solutions to problems and help fill brand gaps. For example, I noticed users helped each other with troubleshooting, sharing fixes, and recommending integrations.
In some cases, these communities were almost fully self-sustaining, requiring little brand involvement.
Redditors highlight preferred competitor features and pricing frustrations
Across the topics I reviewed, redditors often expressed negative sentiment about pricing and suggested alternatives, especially for enterprise SaaS tools.
As a result, SaaS brands are often associated with soaring costs and limited pricing transparency, which can hurt perception. When users highlight competitor features, they surface gaps and alternative tools to consider.
Redditors share their actual use cases
Reddit attracts people who discuss how they use software. In my analysis, I observed that users shared:
Workflows
Screenshots and builds
Tutorials and guides
These posts and comments give brands insight into real use cases they can use to improve products.
Reddit is essential for brand visibility and perception
Reddit is no longer a side conversation. It’s where brand perception is shaped in real time.
Across the 117 brands I analyzed, conversations are happening on Reddit — even when the brand isn’t present. Increasingly, those conversations feed into AI search, influencing what people see, trust, and choose.
Smart brands shouldn’t ignore Reddit. They should track mentions, listen closely, show up where it matters, and treat Reddit as both a reputation channel and a product insight engine.

Analysis of SaaS brands reveals what actually works on Reddit and how AI search is reshaping visibility, discovery, and trust.

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