Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
New holiday data counts ads inside Google AI Overviews, AI Mode and ChatGPT across five shopping categories and shows which prompts ChatGPT ads ran on.
Improve lead quality by teaching ad platforms which conversions become qualified opportunities and revenue.
GEO's low referral traffic can hide its influence on buying decisions, while cited research shows ChatGPT visitors convert nearly five times better than search visitors.
Google clarifies how server-side redirects influence ranking signals and canonicalization.
SERP data providers say Google throttles goto links per results page, so some rank data may store Google redirect links in place of page URLs.
Measure AI visibility beyond rankings and citations. Use inclusion, framing, and endorsement to show clients what changed and what to do next.
Google is expanding UCP-powered direct checkout in AI Mode and the Gemini app to Canadian shoppers, with a Merchant Center integration planned for next year.
Reddit is testing ads in its own search results with select advertisers and may match ads to what people search for.
If a website cannot tell an AI agent from the customer, it cannot treat the agent differently. Three steps to fix that before agents arrive.
AI Mode now links home service searches to booking and quote pages. Here's how businesses reach those pages and what partners say about lead fees.
Build your 2027 paid media plan around attention, creators, and streaming, while testing whether new metrics drive incremental sales.
Cut recurring developer tickets with essential CMS SEO controls, smarter automation, and safeguards against indexing and redirect mistakes.
Reddit conversations help shoppers validate purchases, giving brands a reason to stay engaged as login tests raise questions about search and AI access.
ChatGPT's search-like queries equal about a fifth of Google's volume, its maker says, counting each question that sends it to the web. Traffic data differs.
SEOs, buckle up. Google says expect rapid improvement from recursive self-improvement, and Search is becoming an agent manager.
Google says ad tags in server-side Tag Manager will accept full IP addresses while Analytics tags stay redacted. Here's what changes and how to redact.
Discover effective strategies to generate demand and measure results for your B2B marketing campaigns successfully.
Rank tracker data shows unrelated Google results that follow one word of the query, mostly below the top spots. Here's how to check a drop.
Google serves higher-rated responsive search ads more often, yet Brad Geddes’ 5,900-account study finds they convert better only 45% of the time. Pinning explains why.
Scale an AI content factory without erasing local relevance by grounding each market's pages in approved facts, local evidence, and human judgment.