Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
One site opted out of Google’s AI features to estimate its clicks from AI Overviews and AI Mode, plus a possible lift on regular listings.
Use AI workflows to turn customer insights into helpful content for AI search and reduce manual publishing and reporting. Join us November 18 at 2 PM ET.
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes more of its revenue.
Cloudflare's CEO says OpenAI pays for hints that tell its crawler when pages change, and sites may charge agents less when they explain their visits.
Rank data may carry one-word results and redirect URLs. Other updates cover PageSpeed lab scores, a shared AI training opt-out, technical SEO and AI search.
Brave sells its search index to Cohere, Mistral, and Perplexity. A 30-second site: search shows whether your pages are part of it.
Google says Gemini's Business Profile tools are coming to Workspace accounts and moves the Maps Message button. Its help page no longer lists region limits.
TikTok's search ads carry match types, negatives, keyword bids, and impression share. Here's what carries over for a paid search team, and what doesn't.
Make AI visibility budgets defensible by testing dashboard scores against customer behavior and measuring exposure, recall, and consideration.
Newly unredacted FTC and state complaint alleges Amazon secretly inflated ad auction prices by up to 250% during Prime Day and Black Friday.
Search revenue grew 12% while queries hit a five-year high. The gap is AI Mode, and Google’s fix is more ads inside the answer.
Seeing a vertical jump in Search Console clicks? Bots, not humans, are behind it. Here’s how to spot it and filter your reports.
New holiday data counts ads inside Google AI Overviews, AI Mode and ChatGPT across five shopping categories and shows which prompts ChatGPT ads ran on.
Improve lead quality by teaching ad platforms which conversions become qualified opportunities and revenue.
GEO's low referral traffic can hide its influence on buying decisions, while cited research shows ChatGPT visitors convert nearly five times better than search visitors.
Google clarifies how server-side redirects influence ranking signals and canonicalization.
SERP data providers say Google throttles goto links per results page, so some rank data may store Google redirect links in place of page URLs.
Measure AI visibility beyond rankings and citations. Use inclusion, framing, and endorsement to show clients what changed and what to do next.
Google is expanding UCP-powered direct checkout in AI Mode and the Gemini app to Canadian shoppers, with a Merchant Center integration planned for next year.
Reddit is testing ads in its own search results with select advertisers and may match ads to what people search for.