Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.
Paid search looked valuable in the channel report. A 13-week test revealed how much of that value the business actually needed to buy.
New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ultimately gets cited.
This is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English.
Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.
Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accounts
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.
Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
