All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap

Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.

ChatGPT Search Can Draw On More Pages After A Cloudflare Pilot

Cloudflare says its network signals helped OpenAI index hundreds of millions of new pages for ChatGPT search.

Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI

Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.

I Tested DeepSeek’s New Search Api, Here’s How It Ranks And Scores Websites

DeepSeek’s date filters dropped every undated page, 11% of results. Six practical checks for SEOs testing the new Search API, from localization to logs.

What Personal AI Agents Like Meta Muse And OpenAI Dots Mean For SEO

Meta's Muse and OpenAI's dots reach websites through connectors or cloud browsers, changing what robots.txt, on-page SEO, and analytics can tell you.

Search Share Fell To 12% For North American Publishers: Chartbeat

Search's share of North American publisher pageviews fell to 12%, but a lower share alone doesn't show fewer search pageviews.

A New Place To Look: Where Your Next AI Citations & Clicks Come From

CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals.

Meta Drops Training From Its Crawl Clause And Keeps The Crawl

Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.

B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar]

Learn how to choose B2B marketing channels, fund a trial campaign and measure results with CallRail and Matter Made on October 29.

DeepSeek Opens Its In-House Search Engine To Developers

A Chinese AI lab opened its search engine to developers. Each result carries a page-level authority tier, and DeepSeek says it filters GEO manipulation.

It Knew Every Word

A model can recite your brand’s description and still fail the buyer’s question. Research on training data shows why “knowing” is the hard part.

AI Search Tools Cited A Made-Up Concept Within A Week, Paper Finds

Researchers posted about a made-up concept on sites AI search tools cite. Four English-web tools cited it within a week. Other topics mostly didn't land.

The New Rules Of Journalist Outreach, Based On Millions Of Emails

Get journalist outreach pitches seen and understood with relevant targeting, authenticated domains, concrete subject lines, and clear openings that shape AI inbox summaries.

OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds

A paper tested whether Google results and OpenAI's API can stand in for ChatGPT's citations. They matched cited sites more often than the exact pages.

Google’s Indexing API Docs No Longer Explain How To Get Approval

Google removed the Indexing API approval form and steps from its docs. Default quotas are listed, but the pages don't say how to request more.

Rank Tracker Data, ChatGPT Tags & AI Search Links – SEO Pulse

A rank tracker logged Google pages missing their usual sites, some ChatGPT links lost tracking tags, and Google and Bing changed AI search links.

Meta’s New Terms Expand Crawling Rights Beyond Advertisers

New terms let Meta crawl sites tied to business users and use the content to train its products, widening rights ad buyers had already granted.

Why The New York Times Puts Free Content First

The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works.

It’s Possible Your Migration Issues May Be Due To Site Quality

If your new domain won’t index and there’s no technical fix, the problem may be originality. Read Marie Haynes’ theory and what to do next.

Google Takes Applications For A UGC Pipeline Separate From Crawling

Google is accepting applications from forums and social platforms for a UGC pipeline separate from crawling.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!