Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags.
Universal Cart is rolling out across Search and the Gemini app, with checkout inside the cart or a one-way handoff to the store's own site.
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.
Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources.
Google flips its default from ranked results to AI answers when answer-layer ad yield matches the SERP. That crossover lands between 2028 and 2030.
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
Coywolf Pack makes EmDash-based websites absurdly fast, adds more SEO functionality, and improves WordPress to EmDash migrations.
Google's new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs.
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.
If search is your only presence, you’re exposed. Google has been purging SEO-first sites since the Helpful Content Update. Here’s what replaces them.
Learn how to address negative search results and identify which links can be removed or hidden effectively.
A store can look agent-ready by default and still fail the moment a buyer asks about shipping, pickup, or cancellation. Here's what to verify.
Google explains how it ranks PDFs in Search and AI Mode and how to check if a PDF is SEO friendly.
Google’s reported search results poisoning undermines confidence in SEO data that businesses use to make decisions.
Join seoClarity on October 28 at 2 p.m. ET to learn how product-page language, competitor recommendations, and readable product data affect AI shopping discovery.
Bing's AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn't.
Experimental Core Web Vitals that count in-app page changes are now in the Chrome UX Report, with Search Console set to follow.
Google added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app.
Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions.
Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages.