All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google Nano Banana 2 promises smarter, faster image generation

Google rolls out new AI image model with real-time web grounding, cleaner in-image text, and 4K outputs — built for ads and Search.

ChatGPT ads expand as more brands and trigger patterns emerge

Analysis of 1,500+ prompts shows most placements fire on first queries, while terms like 'best' and 'new' drive commercial intent.

How to use Google Ads Performance Planner and Reach Planner

Model budget shifts, forecast KPI impact, and estimate YouTube reach before scaling. See how these underused planning tools work in practice.

How to use AI response patterns to build better content

LLM answers vary widely. Here’s how to extract repeatable structural, conceptual, and entity patterns to inform optimization and positioning.

4 strategic paid search pivots to survive Google’s AI Overviews

AI Overviews are lowering CTR, raising CPCs, and compressing the buyer journey. Here’s how to protect performance and stay competitive.

ChatGPT ecommerce traffic converts 31% higher than non-branded organic search

AI referrals drove stronger purchase intent, faster growth, lower average order value, and just 1.5% of organic revenue, new analysis finds.

Google expands AI Max text guidelines globally

Google’s AI Max now lets you guide AI-generated ad copy worldwide with custom text rules to keep messaging on-brand.

Google’s spam update vs. AI affiliate sites: An SEO experiment

An experiment with AI affiliate sites shows how Google’s spam systems treat low-trust, programmatic SEO — and why it can’t stand alone.

What industry data reveals about the impact of Google’s AI Overviews on paid search by Adthena

Google’s AI Overviews aren't just a visibility problem, they're a revenue one. Here's what Adthena data reveals about CTR and CPC impact.

OpenAI says ChatGPT ads can be ‘additive’ if done right

OpenAI’s COO says ChatGPT ad rollout will be gradual and privacy-focused, as it tests monetization without compromising user trust.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!