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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

How to improve Google Ads lead quality with CRM data

Connect your CRM to Google Ads, define qualified leads, and optimize campaigns around the leads that actually drive business value.

3 phases to build authority and earn AI citations

AI visibility compounds when technical accessibility, useful content, and third-party authority work together.

Google adds new AI Max testing and planning tools

Google is expanding AI Max with new experiments and planning tools to help advertisers test budgets, ROI targets and controls.

SEO priorities for 2027: Your guide to search success

Being found is only part of the challenge. See what it takes to make your brand understood, trusted, and cited across search in 2027.

The next AI money grab: Charging for editorial corrections

Publishers already monetized links, placements, and removals. Correcting the information shaping AI answers could be their next money grab.

Google Ads API v25.1 expands measurement and insights

Google Ads API v25.1 adds new tools for lift measurement, benchmarking, brand sentiment, and loyalty reporting.

Microsoft Advertising rolls out AI Max globally for Search campaigns

Microsoft is rolling out AI Max globally, bringing AI targeting, creative and landing page optimization to Search campaigns.

Business websites dominate Gemini local AI search citations: Study

A study of 14,472 AI citations found business websites led Gemini's local results, but repeated searches rarely returned the same sources.

Google Ads tests Enhanced Matching for Customer Match

Enhanced Matching could help advertisers expand the reach of their first-party audiences using consented publisher signals.

JavaScript links can make your pages invisible to AI search

A 41-day experiment reveals how JavaScript-only navigation limits AI crawler discovery and why fixing it later can be harder.

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