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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Ginny Marvin on AI in search, PPC trends, and Google Ads evolution

Google Ads Liaison reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.

Pete Bowen talks about why Google Ads is not just about clicks

A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.

New data: 77% use AI to shop. Nearly 1 in 3 won’t let it spend.

More than 3 in 4 people use AI for shopping — but trust drops to $0 when money’s involved. What that means for AI commerce in 2026.

Adthena launches Google Ads-to-ChatGPT conversion tool

Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.

Bing Webmaster Tools teases new AI reporting updates

These include citation share, grounding query intent, and GEO-focused recommendations.

7 lessons from moving from agency to in-house SEO

Owning performance means turning analysis into action, navigating internal teams, and answering for results when things don’t go as planned.

What are you optimizing for in paid search when keywords matter less?

Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured.

Cultural SEO: A practical framework for Spanish markets in AI search

AI systems flatten Spanish markets into a single default. Learn how to build market-specific signals across content, retrieval, and entities.

Customers want personalized marketing. Why can’t most brands deliver? by Adobe

Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works.

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

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