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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google Ads API v25.1 expands measurement and insights

Google Ads API v25.1 adds new tools for lift measurement, benchmarking, brand sentiment, and loyalty reporting.

Microsoft Advertising rolls out AI Max globally for Search campaigns

Microsoft is rolling out AI Max globally, bringing AI targeting, creative and landing page optimization to Search campaigns.

Business websites dominate Gemini local AI search citations: Study

A study of 14,472 AI citations found business websites led Gemini's local results, but repeated searches rarely returned the same sources.

Google Ads tests Enhanced Matching for Customer Match

Enhanced Matching could help advertisers expand the reach of their first-party audiences using consented publisher signals.

JavaScript links can make your pages invisible to AI search

A 41-day experiment reveals how JavaScript-only navigation limits AI crawler discovery and why fixing it later can be harder.

Reddit’s ChatGPT Search citations fell 86% in four days: Report

Reddit's share of ChatGPT Search citations fell from 3.83% to an average of 0.52% between Aug. 14 and Aug. 17. Promptwatch says.

ChatGPT Ads are expanding to 31 European countries

Advertisers in Europe will gain access to a new high-intent channel as OpenAI significantly expands its global advertising footprint.

Technical SEO for AI search: 4 fundamentals that matter

AI systems can miss content that search engines handle well. Learn what to check so your pages can be crawled, understood, and cited.

Google Ads is finally building a stronger foundation for B2B lead gen

Three months after Google Marketing Live, Google Ads is laying the groundwork for better B2B lead gen. Here’s what to act on now.

Slop antibodies: The link between AI slop, watermarking, and commodity content

From LinkedIn’s anti-slop systems to AI watermarking, platforms are building new ways to identify low-value content. Here’s what survives.

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