Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.
Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control and cross-device measurement.
Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.
A multi-year Apple–Google deal places Gemini at the core of Apple Intelligence and paves the way for a new Siri.
AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.
AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.
These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.
Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.
Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.