Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Google serves higher-rated responsive search ads more often, yet Brad Geddes’ 5,900-account study finds they convert better only 45% of the time. Pinning explains why.
Scale an AI content factory without erasing local relevance by grounding each market's pages in approved facts, local evidence, and human judgment.
Google's John Mueller said it's okay, within a specific use case, to use robots.txt to hide resources from Googlebot.
A Google Lighthouse update changes how PageSpeed Insights simulates page loads, which can raise lab scores on pages that haven't changed.
New York Times lawsuit accuses Brave of selling access to paywalled content to AI companies and depriving publishers of ad income.
TikTok is highlighting two impression share metrics for Search Ads and adding curated keyword packs. Here's what each does.
Chris Sachs & Aris Vrakas outlined 4 moves for AI shopping: make product pages retrievable, use shopper language, connect feeds with pages, test the results.
Clickability isn’t just headlines and images. Showing readers which articles other readers are talking about is a distribution lever most publishers ignore.
Google says it has nothing to announce on adding more AI search data to Search Console, ahead of a UK compliance date.
Build demand before BFCM, give Google room to capture peak sales, and turn holiday visitors into December buyers with a phased ad strategy.
Data finds ChatGPT ad visits brought advertisers a fraction of paid search's revenue per visit in U.S. traffic, and most saw no sales from them.
Google rankings are a black box a store can still watch. The AI shopping decision layer is a black box with nothing to monitor.
Google's John Mueller cautioned against relying on short-term AI SEO tactics and explained why traditional technical SEO remains relevant.
A shared robots.txt line could let sites opt out of AI training with several providers at once, but companies involved are handling it differently.
DebugBear told customers to remove its Core Web Vitals monitoring script. Site owners should also check exposed accounts and unauthorized changes.
Google's spam guide adds indexing advice for pages made for sharing. Other updates cover restaurant ordering controls, report dates and AI Mode revenue.
Shopify's performance reviews asked how staff used AI. Its CEO says the answers didn't matter, and the question can give a company a reputation.
New research identifies a potential weakness in big-brand visibility that smaller publishers may be able to exploit.
Developers can apply to bring apps into AI Mode and the Gemini app, and Google's policy bars misleading descriptions meant to get an app picked.
Reddit says search referrals are falling and its CEO points to Google's AI Overviews and AI Mode. Here's what its login test means.