All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

SMX Now: Learn how brands must adapt for AI-driven search

Join us April 1 for the first SMX Now, featuring iPullRank’s presentation: AI Search Picks Winners: Here’s the GEO Strategy Behind It.

YouTube adds AI creator matching and ad formats to its partnerships platform

AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.

AI search engines cite Reddit, YouTube, and LinkedIn most: Study

Wikipedia and Forbes rank among the most-cited sources in AI answers, with Yelp and G2 frequently appearing in recommendation queries.

Google Gemini may adapt AI answers to match user tone: Report

An internal system guides Google Gemini to align responses with user tone, intent, and emotional context, according to an unverified report.

Google expands Merchant Center loyalty features to 14 countries and AI surfaces

Member perks are now baked into product listings — and showing up on Gemini and AI Mode for the first time.

Google explains how crawling works in 2026

Google went through crawling, fetching, and the bytes it processes.

59% of SEO jobs are now senior-level roles: Study

SEO demand is shifting to senior strategists as AI takes over execution, raising salaries and expanding cross-channel ownership.

Technical SEO for generative search: Optimizing for AI agents

Control how AI bots access your site, structure content for extraction, and improve your chances of being cited in AI-generated answers.

The push layer returns: Why ‘publish and wait’ is half a strategy

See how AI systems process content through five entry modes — and why relying on crawling alone limits visibility, speed, and revenue

ChatGPT enables location sharing for more precise local responses

This should result in better local responses from OpenAI's ChatGPT.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!