All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google Search Live expands globally where AI Mode is available

Google credits its new audio and voice models in Gemini 3.1 Flash Live for the expansion.

Google PMax gets new exclusions, expanded reporting features

Google’s Performance Max now includes customer-list exclusions, demographic insights, spend forecasts, and network segmentation.

Automated traffic is growing 8x faster than human traffic: Report

Automated traffic now exceeds human activity across the web. Machines aren't just indexing or scraping it. They're actively using it.

Google-Agent user agent identifies AI agent traffic in server logs

New user agent reveals when Google-hosted AI completes tasks like browsing or form fills, opening visibility into assisted user journeys.

SMX Now: Learn how brands must adapt for AI-driven search

Join us April 1 for the first SMX Now, featuring iPullRank’s presentation: AI Search Picks Winners: Here’s the GEO Strategy Behind It.

The parts of Performance Max you can actually control

Focus on what you can control in Performance Max to reduce wasted spend and improve efficiency with search terms, placements, and targeting.

Report: Clickout Media turned news sites into AI gambling hubs

Google calls it site reputation abuse: legacy news brands, fake bylines, casino links, layoffs, and deindexing in a search spam scheme.

How to use first-party data to find high-impact content ideas

Turn internal data into content your competitors can’t replicate, from site search insights to sales conversations and support tickets.

Google updates structured data for forum and Q&A content

Forum and Q&A publishers can now clarify reply totals, quoted material, and AI use so Google better interprets discussions.

How GSC’s branded query filter changes SEO reporting and analysis

Learn how Google Search Console’s branded query filtering helps you track awareness, diagnose drops, and measure true SEO impact.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!