All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Meta is on track to overtake Google in global ad revenue for the first time

Meta overtaking Google in ad revenue, reflects a broader shift toward platforms built for automation and measurable performance.

Google Ads advertisers report wave of unexplained ad disapprovals

Unexplained Google Ads disapprovals are disrupting campaigns, raising concerns about lost traffic and wasted spend.

Advertisers are gearing up to hit Google with mass arbitration claims worth billions

Advertisers may soon have a new path to recover billions from Google as mass arbitration claims tied to its illegal monopoly rulings commence.

Why topical authority isn’t enough for AI search

AI systems don’t just evaluate content. They choose between entities. Learn the nine-cell model that explains how selection actually works.

Claude Skills for PPC: How to turn one-off prompts into scalable systems

If you’re still prompting AI manually, you’re not automating. Here’s how to build workflows that actually execute PPC tasks.

Google Ask Maps is moving from listings to recommendations

New tests show Ask Maps is guiding users with recommendations, shifting how businesses get surfaced and how local rankings are influenced.

Google Ads MCC hacked? Here’s what to do immediately

Here’s a look at how an MCC hack unfolds, what attackers change once inside, and how teams can recover access and clean up the damage.

How Google’s removal tools work for SEO and reputation management by Erase Technologies

A practitioner’s guide to deindexing, removal requests, and managing client search results.

Google simplifies Analytics and Ads consent rules

Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads collects/uses data.

Google is bringing back a familiar name: Data Studio

Google is reviving Data Studio as a simpler hub for analyzing marketing and business data across its ecosystem.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!