Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
You can now tie ad spend to foot traffic, aligning bids with in-person visits across Maps and local search placements.
Google’s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy.
AI made publishing easier, but differentiation is harder. See how clarity, intent alignment, and small SEO changes drive real gains.
Incomplete terminology leads to incomplete strategy. Here’s a clearer framework for optimizing when AI systems recommend and act.
Google crawls and parses your contact page. Structure it with the right signals and trust factors to drive rankings and real leads.
Review your ads in context, not isolation. Get practical tips to sharpen messaging, use AI wisely, and write PPC copy that converts.
Advertisers contacting Google Ads must now authorize support-led account changes — while keeping full responsibility for results.
From scroll-stopping creative to smarter budgets, learn why search tactics fail and what actually drives MQLs, SQLs and sales.
Google’s first-stage retrieval still runs on word matching, not AI magic. Here’s how to use content scoring tools accordingly.
SerpApi says Google is stretching the DMCA to protect ad revenue, not copyrights — casting the case as a fight over access to public SERPs.