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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

AI can write SEO content, but it can’t replace real experience

Generic advice is everywhere. Learn why firsthand knowledge and real-world experience are becoming more valuable for SEO.

What co-mentions reveal about the AI recommendation gap

Being understood by AI isn't the same as being recommended by it. New research reveals the gap between the two.

Interviewing SEOs in an AI-first world

One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.

Schema.org now shows you how many sites are using each schema type

Ever wonder how many sites are using a specific type of structured data element? Now you can know.

Ginny Marvin clarifies AI Max, AI Search ads and what advertisers should prioritize after GML

Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.

Publishers push Common Crawl to stop collecting content for AI training

Could AI lose a key source of training data? Major publishers want Common Crawl to stop collecting and sharing their content.

How to make prompt tracking much more accurate

AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise.

Google can be directly liable for false AI Overview claims: German court

The injunction targets AI-generated accusations that tied two publishers to scams despite no support in the linked pages.

How to make SEO reports more actionable

Turn keyword research, audits, and technical findings into clear recommendations stakeholders can prioritize and execute.

How real people actually prompt AI — and what it means for GEO

Survey data reveals how users combine short queries with personal context — and why that changes how brands earn visibility in AI search.

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