Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big screen.
Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.
Google Search Console now shows how much traffic your site gets from branded versus non-branded search queries.
SEO rarely has universal answers. From schema to domain age and 404s, context determines what actually impacts rankings and visibility.
Over 1.3K PPC experts confirm - platforms are harder to trust, AI isn't the rescue many hoped for and the biggest threat is clients going in-house.
Agencies can now use a single login to monitor all merchant clients — with proactive alerts designed to catch issues across accounts early.
AI citation patterns vary widely by platform, industry, and intent, making headline-driven conclusions misleading.
Tripadvisor is more than reviews. Optimize listings, images, and engagement to strengthen local SEO visibility and brand trust.
Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how to test them.
Meta will start billing advertisers directly for Europe's digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend.