Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
A business that gets its customers through Meta should plan as if Meta will never get better for it. Start building other channels.
Google has begun rolling out its November 2026 core update globally and says it may take up to two weeks to complete.
Google is rolling out English-language ads in AI Mode to more than 10 new countries and launching multiturn ads for follow-up queries in the U.S.
Declaring keywords dead is easy. Explaining what you’ll track, how you’ll govern content, and what stakeholders buy into is the harder part.
Google’s Modern Web Guidance 1.0 adds a codebase audit to its free skill set for AI coding agents.
Build programmatic SEO pages that earn their place with unique data, clear publishing standards, and pruning rules that keep scale from becoming spam.
Jon Miller joins Heather Campbell to discuss how AI could reshape marketing automation, buying groups, and the decisions marketers face before renewing legacy platforms.
Meta paused its updated business and ad terms, leaving existing crawl rights in place for advertisers.
ChatGPT Ads is replacing manual bid caps with average cost targets, with separate dates for new campaigns, existing campaigns and API partners.
Protect PPC budgets as Google's AI Mode pushes search earlier in the buying journey, with four account changes to test whether discovery pays.
Some Google Ads accounts show an Asset activity page that uses AI to deliver weekly insight cards on ad creative, including headline ideas to test.
Separate real SEO gains from Google's shifts with fair controls, clear decision rules, and results stakeholders can tie to revenue.
Graphite estimates AI assistants reached 76 billion monthly sessions worldwide and says it can no longer reliably compare AI search use with search engines.
Build an organic growth stack around the sources Google's AI answers and standalone chatbots cite most in your category.
A large publisher says organic Google referrals fell again and pointed to Search Console's AI report. Here's what its AI impressions comparison measures.
One site opted out of Google’s AI features to estimate its clicks from AI Overviews and AI Mode, plus a possible lift on regular listings.
Use AI workflows to turn customer insights into helpful content for AI search and reduce manual publishing and reporting. Join us November 18 at 2 PM ET.
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes more of its revenue.
Cloudflare's CEO says OpenAI pays for hints that tell its crawler when pages change, and sites may charge agents less when they explain their visits.
Rank data may carry one-word results and redirect URLs. Other updates cover PageSpeed lab scores, a shared AI training opt-out, technical SEO and AI search.