Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
GA4 missed two-thirds of one retailer's holiday orders. What an audit of eight ecommerce brands found, and the check to run before peak season.
Google signals that its fight against SEO spam is expanding to new kinds of platforms, tools, and services.
Rajan Patel wrote on X that disabled source clicks on Google Discover AI summaries were a bug in an experiment that has been turned off.
Why would an AI search provider keep trusting information a brand hides from its own website? The parallels with cloaking are too close to ignore.
Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization.
Shopify's AI agent knowledge base now lives in the admin. Policies and contact details publish by default. Some app users need to re-add their facts.
Looking things up now makes up about as large a share of consumer ChatGPT messages as writing, though the increase is smaller than earlier data.
Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then fund the bottleneck with evidence.
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can't promise will win.
John Mueller's responded to a stalled indexing report and explained why SEOs may need to relax about indexing report freshness.
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.
New spam guidance says to noindex or block crawling on pages made for sharing. Google's docs say a URL blocked in robots.txt can be indexed.
Wait for Google to send the booking, or build channels you own. That choice does not need to wait for generative UI.
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach.
Referral reports show who sent the visit, not who shaped the decision. Why GEO’s real job is what a model learns, not what it retrieves.
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn't changed.
Brands logged-out ChatGPT rarely named without search also showed up less when it searched, even with cited-page coverage, in new comparison-prompt data.
Reddit's community-first plans strengthen the case for brand subreddits built around useful answers and relationships that bring people back.
Measure AI search beyond clicks with STAT’s Tom Capper: track brand presence, investigate citations, and improve your attribution story.
Google reminds sites to use 503s during PHP patch downtime. Other updates cover robots.txt controls, bracket URLs, and JPEG XL in Google Images and Discover.