All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means

A store can look agent-ready by default and still fail the moment a buyer asks about shipping, pickup, or cancellation. Here's what to verify.

Google Explains How They Rank PDFs And What It Means For SEO/GEO

Google explains how it ranks PDFs in Search and AI Mode and how to check if a PDF is SEO friendly.

Analysis: Google Is Poisoning Search Results For Rank Trackers

Google’s reported search results poisoning undermines confidence in SEO data that businesses use to make decisions.

How To Help AI Shopping Agents Find Your Products

Join seoClarity on October 28 at 2 p.m. ET to learn how product-page language, competitor recommendations, and readable product data affect AI shopping discovery.

Bing Webmaster Tools Sorts AI Search Queries Into Topics

Bing's AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn't.

Google Adds Experimental Soft Navigation Metrics To CrUX

Experimental Core Web Vitals that count in-app page changes are now in the Chrome UX Report, with Search Console set to follow.

Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers

Google added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app.

Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments

Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions.

Lost In Translation: How Language Changes Which Brand AI Recommends

Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages.

Google Says Why Site Migrations Can Exceed 4 Months

Google may process a site migration for months, then blow it and rank the old URLs anyway. Mueller says what to focus on.

YouTube To Test Ask YouTube Inside The Shorts Player

YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams.

All In One SEO WordPress Plugin Vulnerable To Two Exploits

AIOSEO WordPress Plugin has two medium-severity security flaws that enable unauthenticated attackers to compromise affected websites.

ChatGPT’s Most-Cited Sites Tilt Toward Primary Sources, Data Shows

Government health, research, and regulator sites climbed ChatGPT's U.S. citation ranks while explainers fell.

Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches

Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier.

Your First 30 Days As A Growth Leader – The Challenge From Day One

Use your first 30 days as a growth leader to identify where B2B buyers lose trust and rethink the channels meant to engage them.

Google Discover To Undergo Dramatic Changes

Google is planning to reinvent Discover to become an AI Concierge with a tighter integration with YouTube.

Anthropic’s Thariq Shihipar Recommends Using Artifacts

Anthropic's Thariq Shihipar says Artifacts brings project information and agent activity into one interface, giving users more oversight.

Google Is Hiring To Generate AI Content For Discover

Open job listings describe teams that generate and recommend AI content for Discover, plus a design lead to turn it into a proactive concierge experience.

Anthropic Says Claude Bypassed Site Limits During Internal Tests

Anthropic cut live web access for internal evaluations after Claude submitted real forms and worked around website restrictions.

Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse

Google's spam update finishes, a talk recap puts site moves in months, Search Console combines countries, and new guidance targets fake author profiles.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!