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Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Meta Drops Training From Its Crawl Clause And Keeps The Crawl

Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.

B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar]

Learn how to choose B2B marketing channels, fund a trial campaign and measure results with CallRail and Matter Made on October 29.

DeepSeek Opens Its In-House Search Engine To Developers

A Chinese AI lab opened its search engine to developers. Each result carries a page-level authority tier, and DeepSeek says it filters GEO manipulation.

It Knew Every Word

A model can recite your brand’s description and still fail the buyer’s question. Research on training data shows why “knowing” is the hard part.

AI Search Tools Cited A Made-Up Concept Within A Week, Paper Finds

Researchers posted about a made-up concept on sites AI search tools cite. Four English-web tools cited it within a week. Other topics mostly didn't land.

The New Rules Of Journalist Outreach, Based On Millions Of Emails

Get journalist outreach pitches seen and understood with relevant targeting, authenticated domains, concrete subject lines, and clear openings that shape AI inbox summaries.

OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds

A paper tested whether Google results and OpenAI's API can stand in for ChatGPT's citations. They matched cited sites more often than the exact pages.

Google’s Indexing API Docs No Longer Explain How To Get Approval

Google removed the Indexing API approval form and steps from its docs. Default quotas are listed, but the pages don't say how to request more.

Rank Tracker Data, ChatGPT Tags & AI Search Links – SEO Pulse

A rank tracker logged Google pages missing their usual sites, some ChatGPT links lost tracking tags, and Google and Bing changed AI search links.

Meta’s New Terms Expand Crawling Rights Beyond Advertisers

New terms let Meta crawl sites tied to business users and use the content to train its products, widening rights ad buyers had already granted.

Why The New York Times Puts Free Content First

The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works.

It’s Possible Your Migration Issues May Be Due To Site Quality

If your new domain won’t index and there’s no technical fix, the problem may be originality. Read Marie Haynes’ theory and what to do next.

Google Takes Applications For A UGC Pipeline Separate From Crawling

Google is accepting applications from forums and social platforms for a UGC pipeline separate from crawling.

ChatGPT Traffic Drop Appears To Be A Tracking Problem

ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags.

Google’s Universal Cart Is Live: How Carts Get To Your Store

Universal Cart is rolling out across Search and the Gemini app, with checkout inside the cart or a one-way handoff to the store's own site.

How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC

Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.

Google Puts Inline Links Higher In More AI Search Responses

Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources.

SERPs Stop Being The Default Between 2028 & 2030

Google flips its default from ranked results to AI answers when answer-layer ad yield matches the SERP. That crossover lands between 2028 and 2030.

96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals

Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.

Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast

Coywolf Pack makes EmDash-based websites absurdly fast, adds more SEO functionality, and improves WordPress to EmDash migrations.

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