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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google spotlights invalid click credits with new Ads help documentation

Google's Invalid Activity Credit Report gives advertisers a clearer view of refunded spend from invalid clicks and traffic.

Google begins testing healthcare ads in AI Mode

Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within AI search.

Google Ads updates terms of service ahead of July 2026 rollout

Google's updated Ads terms expand its use of AI-driven automation, raising advertiser concerns about reduced control and ownership.

Microsoft releases Web IQ, powered by Bing but designed for how AI-agents search

Microsoft releases a search service just for AI-agents, because agents search differently from humans.

How SEO turns customer success into AI-readable proof

Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.

Why high-ROAS campaigns don’t always deserve more budget

More budget doesn’t always create more revenue. Identify when scaling paid search will drive incremental value versus higher costs.

Google May 2026 core update rollout is now complete

The the second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.

How ‘it’s just SEO’ took over the GEO conversation

The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.

DV360 API Adds Demand Gen Support

Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.

Google expands Data Manager API with GMP event ingestion

Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ecosystem.

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