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Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

UpdraftPlus WordPress Plugin Security Breach Enables Backdoor Attacks

Hackers installed backdoors on WordPress sites using UpdraftPlus, putting over 3 million active installations at risk.

Google Reminds Sites To Serve A 503 During PHP Patch Downtime

Taking a site offline to patch PHP? Serve a 503 from outside PHP and keep robots.txt reachable. Days of server errors may get URLs dropped.

Rank Tracking Broke In September – The Future Is Measured By Brand & Revenue

Measure SEO beyond keyword positions with brand visibility, AI citations, and revenue as rank tracking outages expose gaps in traditional reporting.

Wiretapping The SERP: Reverse Engineering Network Data

A beginner’s guide to exploring browser network data, how it uncovered a $13,337 Google exploit, and what it reveals about Google and ChatGPT.

Critical PHP Core Security Flaws Affect Websites, Including WordPress

PHP's emergency security fixes are available today, October 21, and website owners should ask their hosts to install them immediately.

Google Images & Discover Previews Don’t Support JPEG XL

Chrome and Firefox now display JPEG XL, but Google says it isn't currently supported in Google Images or Discover previews.

Google Crawls Raw And Encoded Bracket URLs Separately

Google's John Mueller says raw and percent-encoded brackets are different URLs and recommends using one form across links, canonical tags, and sitemaps.

China Wrote The First GEO Rulebook After A TV Scandal – Western SEOs Should Take Notes

China's five-part GEO standard offers Western SEOs a practical framework for measuring AI visibility, evaluating vendors, and separating optimization from manipulation.

Details Emerge About Google Discover’s SDF Freshness Algorithm

New details on Google Discover's SDF gives publishers insights into planning the right mix of content that will rank better.

Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap

Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.

ChatGPT Search Can Draw On More Pages After A Cloudflare Pilot

Cloudflare says its network signals helped OpenAI index hundreds of millions of new pages for ChatGPT search.

Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI

Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.

I Tested DeepSeek’s New Search Api, Here’s How It Ranks And Scores Websites

DeepSeek’s date filters dropped every undated page, 11% of results. Six practical checks for SEOs testing the new Search API, from localization to logs.

What Personal AI Agents Like Meta Muse And OpenAI Dots Mean For SEO

Meta's Muse and OpenAI's dots reach websites through connectors or cloud browsers, changing what robots.txt, on-page SEO, and analytics can tell you.

Search Share Fell To 12% For North American Publishers: Chartbeat

Search's share of North American publisher pageviews fell to 12%, but a lower share alone doesn't show fewer search pageviews.

A New Place To Look: Where Your Next AI Citations & Clicks Come From

CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals.

Meta Drops Training From Its Crawl Clause And Keeps The Crawl

Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.

B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar]

Learn how to choose B2B marketing channels, fund a trial campaign and measure results with CallRail and Matter Made on October 29.

DeepSeek Opens Its In-House Search Engine To Developers

A Chinese AI lab opened its search engine to developers. Each result carries a page-level authority tier, and DeepSeek says it filters GEO manipulation.

It Knew Every Word

A model can recite your brand’s description and still fail the buyer’s question. Research on training data shows why “knowing” is the hard part.

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