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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

How to report SEO results executives actually care about

If your reports still lead with rankings and traffic, you may be proving SEO performance while failing to prove business value.

How ad platforms count and report conversions differently

Your ad platforms don't have to agree to be useful. Learn what different attribution methods are actually telling you.

Meta Business Agents are here. Marketers should pay attention

What if customers never reach your website? See how Meta’s AI agents turn messaging into a powerful sales and service channel.

Google expands Performance Max product reporting across all networks

Google has expanded PMax product reporting to include all eligible networks, resulting in a one-time increase in reported metrics.

Google changes default Local Inventory Ads behavior

Google is making Local Inventory Ads the default for eligible Shopping campaigns and replacing "Local products" with a new filter.

Google AI Mode adds Instacart, Canva and YouTube Music integrations

U.S. users can move from planning to checkout, design or listening as Search links AI responses directly with connected services.

How to run a local GEO baseline audit

Find out whether AI recommends your business, gets your information right, or favors competitors before investing more in local SEO.

EU orders Google to share search data with rivals starting in 2027

Qualifying AI chatbots can also get the same search data Google uses to improve its services, subject to privacy safeguards.

How to move beyond lead volume in B2B PPC

The longer the sales cycle, the less lead volume tells you. Build a feedback loop that helps Google Ads optimize for qualified opportunities.

4 types of content decay and how to fix each one

Some pages need a refresh. Others need a different strategy entirely. Here's how to tell the difference using data you already have.

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