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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google Ads is removing language targeting from Search campaigns

Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control

Shopify: AI referrals up 197%, but organic search still leads traffic

New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.

Microsoft Clarity AI Scrape-to-Referral insights report

This report shows you the AI scrape activity against referral traffic as a metric to help you determine of that bot activity returns value.

Link building works better when you think beyond links

The strongest off-page signals aren't always followed links. See how content, PR coverage, and outreach can reinforce one another.

Your B2B SEO can win the click and lose the consideration

The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source.

Only 1.1% of news publisher visits come directly from AI: Study

AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search.

Most AI visibility gains are just technical debt repayment

AI search may be making long-standing problems with site architecture, content, internal linking, and rendering more costly.

Why SEO uncertainty is creating opportunities for challengers

When market leaders get nervous, years of competitive advantage become vulnerable. Search uncertainty creates an opening to close the gap.

Judge lets SEO sabotage lawsuit over toxic backlinks move forward

The case could test whether businesses can use false advertising law to challenge harmful backlink campaigns.

Google adds real-time reporting endpoint to Campaign Manager 360 API

Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.

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