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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google Says Lower AI Mode Monetization Weighed On Search Growth

Google Search revenue growth slowed for a second straight quarter, and lower AI Mode monetization was one reason given.

WordPress Announces Another Security Release: Version 7.1.4

WordPress announced security release version 7.1.4 that fixes 22 vulnerabilities, including one that affects its updater.

Google Lets Restaurants Directly Opt Out Of Ordering Providers

Restaurants can now turn off specific third-party ordering providers in the Business Profile dashboard instead of waiting on each provider to remove them.

AI-Cited Pages More Often Got Straight To The Answer

Pages cited by AI often answered a question in their first lines, though the gap was smaller against pages AI pulled up but didn’t cite.

Bitly’s New Data Says SEOs Are Half Right About Short Links

Bitly's survey shows why SEOs should look beyond short links to fix mismatched landing pages and rethink what click-through rates reveal.

The Hreflang Magic Trick – It Routes, It Doesn’t Rank

Understand why Google can serve unindexed hreflang URLs and why market pages need unique local value to stand out in AI search.

Decodo Launches Web Data API To Give AI Agents Web Access

Decodo has introduced Web Data API, combining scraping, searching, mapping, and crawling under one key for AI agents and retrieval pipelines.

GA4 Missed 66% Of One Retailer’s Holiday Orders: Check Yours Before Peak Season

GA4 missed two-thirds of one retailer's holiday orders. What an audit of eight ecommerce brands found, and the check to run before peak season.

Google Signals A Wider Crackdown On SEO Spam

Google signals that its fight against SEO spam is expanding to new kinds of platforms, tools, and services.

Google Turns Off Discover Experiment After AI Summary Source Bug

Rajan Patel wrote on X that disabled source clicks on Google Discover AI summaries were a bug in an experiment that has been turned off.

Why We Should Fear The Shadow Web We’re Building For AI

Why would an AI search provider keep trusting information a brand hides from its own website? The parallels with cloaking are too close to ignore.

Google Privacy Update Lets Connected Apps Shape AI Mode Ads

Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization.

Shopify Retires Knowledge Base App, Moves AI Agent Facts To Admin

Shopify's AI agent knowledge base now lives in the admin. Policies and contact details publish by default. Some app users need to re-add their facts.

Looking Things Up Now Rivals Writing In ChatGPT, OpenAI Data Shows

Looking things up now makes up about as large a share of consumer ChatGPT messages as writing, though the increase is smaller than earlier data.

How I Decide Where The Next $100,000 Of Marketing Budget Should Go

Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then fund the bottleneck with evidence.

Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First

Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can't promise will win.

Google Responds To Concern Over Search Console Indexing Reports

John Mueller's responded to a stalled indexing report and explained why SEOs may need to relax about indexing report freshness.

Google Ads Expands Customer Lifecycle Goals In Search And Shopping

Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.

Google Updates Spam Guide For Shared Pages, Generated Content & Apps

New spam guidance says to noindex or block crawling on pages made for sharing. Google's docs say a URL blocked in robots.txt can be indexed.

Generative UI Could Turn Google Into Your Booking.com

Wait for Google to send the booking, or build channels you own. That choice does not need to wait for generative UI.

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