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What Are AI Platforms Looking For In Your Content?

AI platforms like Gemini and ChatGPT have moved online search way beyond the surface, and beyond just keywords. AI is now working to understand the full context, deeper intent, and bigger picture of a user's need. From there, it connects the user with content that helps to inform, and aid in decision-making and next steps.

The Three Hallmarks of AI-Friendly Content

So, what exactly are these platforms looking for when they evaluate content? While we can't get a simple checklist from the models (their algorithms are both proprietary and incredibly complex), we can reverse-engineer what they value by observing the content they reward:

1. Helpfulness

Does your content actually solve a problem or answer a question completely? AI platforms are seeking content that provides a comprehensive and satisfying solution for the user's query. They want real value, not just a page filled with text. A guide to streaming a movie is helpful if it tells you which services have the film, how much it costs to rent, how to stream, and what to do if you get an error message. It's not helpful if it just says, "click play."

2. Authority

Can the AI trust your content? AI platforms are learning to rely on sources that are credible and authoritative in their field. They are looking for expertise and trustworthiness! Your site's reputation, your author's credentials, and—most importantly—the backlinks from other reputable sites are all crucial. In the new language of search, backlinks are votes of confidence, telling AI that your site is credible.

3. Originality

Is your content a rehash of what's already out there, or does it offer a unique perspective? AI platforms are trained on vast amounts of data, so they can easily spot duplicate or generic information. Your brand’s unique voice, personal insights, and original research will set your content apart. 

Write for Humans, Get Discovered by AI

This shift to a more sophisticated search means your content needs to be even better. The good news? The best way to create content that AI platforms will love is to create content that your human audience will love. When you prioritize providing real value, demonstrating your expertise, and offering a unique perspective, you're not just speaking to your audience, you're speaking the language of AI. This is how you effectively gather awareness, nurture relationships, and ultimately, increase conversions.

At RSO Consulting, we focus on helping you create content that is not just seen, but truly valuable. It is what gets you found.