The Importance of Site Maps & Sitemaps

HTML site maps and XML Sitemaps both serve the same important function of providing the search engines information about your site. The HTML site map is the traditional method. However in recent years, search engines have developed the XML Sitemap protocol to assist in crawling. The benefits are:

  • Allows Google, Yahoo and MSN to locate all the sites content

  • Informs the search engine when content changes

  • Shows spiders deep content that is unable to be found in a normal crawl process

  • Tells the spider the date the content was last modified

  • Assigns the importance or priority of information

  • Allows robots to crawl a web site in a much more timely fashion

An HTML site map is still very useful for site owners who would like to organize their site and provide information in a more clearer manner. HTML site maps also lend to usability for visitors who can't use or don't understand your navigation.

For more information about Sitemaps visit http://sitemaps.org. You can also view Google's site map at http://www.google.com/sitemap.html.

About the Author

Rob Sanders founded RSO Consulting in 2006 and has spent the two decades since in the trenches of paid search, SEO, and web analytics - building campaigns, reading the data, and optimizing before "optimizing" was even a buzzword. He's taught PPC, SEO, and analytics courses everywhere from the San Francisco Bay Area to France. He also wrote the book on Google Analytics — literally: 42 Rules for Applying Google Analytics.

Rob SandersRob Sanders

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