AI Search Engine Optimization

The Future is Now: AI SEO Tracking Tools for Brands

This year’s changes in search engine results and evolving user search behavior have caused a significant drop in SEO traffic for many websites: especially after the global rollout of AI Overviews. As a result, understanding and optimizing for AI Overviews and AI-driven chatbot answers have become essential.

Brands can no longer rely solely on traditional keyword ranking. They must monitor how they appear within AI-generated responses.

The right AI SEO tracking tools are now critical for maintaining visibility, offering the data needed to assess brand presence, sentiment, and share of voice across major AI platforms.

Key Takeaways

• AI SEO is the new priority: Tools are now focusing on tracking brand visibility across Large Language Models (LLMs) like ChatGPT, Gemini, and Perplexity.

• Metrics go beyond rank: Success is measured by mentions, citation position, share of voice and sentiment analysis within AI answers.

• Pricing is modular: Many AI tracking features are offered as add-ons or separate toolkits, making it crucial to budget for the specific AI platforms you need to monitor.

The Top AI SEO Tracking Tool to Consider for 2026

1. SEMrush One

SEMrush One combines the brand's established core SEO toolkit with its AI Visibility Toolkit, offering a comprehensive all-in-one solution.

• Features: Tracks brand mentions, visibility score, and citation position across major AI platforms (Google AI Overviews, ChatGPT, Gemini, Perplexity). Includes an AI-prioritized site audit and competitive benchmarking in AI search results.

• Benefits: Leverage Semrush’s robust keyword and backlink database alongside cutting-edge AI tracking for a unified strategy. Its all-in-one nature simplifies SEO and GEO workflows.

• Advantages: Widely trusted platform with superior data accuracy and a massive feature set.

• Pricing: The Semrush One bundle starts around $199/month (Starter Plan). The AI Visibility Toolkit is often bundled or available as a separate add-on starting at $99/month per domain.

2. Profound

Profound is positioned as an enterprise visibility intelligence tool, focusing on strategic AEO with deep analytics and integration.

• Features: Strategic visibility benchmarking, tracking across multiple Answer Engines (AIO, ChatGPT, Perplexity), sentiment analysis, and a content optimization module that suggests AEO-optimized articles.

• Benefits: Provides high-precision analytics and API access, making it ideal for organizations with complex data infrastructure who need to integrate AI visibility data into internal systems.

• Advantages: Deep enterprise-level integrations with tools like GA4 and Looker Studio.

• Pricing: Starts at a Starter plan for around $99/month (billed annually) for ChatGPT tracking only, with Growth and Enterprise plans ranging up to $399+/month for more engines and features.

3. Ahrefs Brand Radar

Ahrefs, known for its link-building and site auditing tools, offers Brand Radar as an optional add-on specifically for AI visibility tracking.

• Features: Tracks brand visibility in AI-generated answers across ChatGPT, Gemini, Perplexity, and Copilot. Includes AI-powered filtering and competitor brand tracking.

• Benefits: Seamlessly integrates AI visibility insights with Ahrefs' world-class traditional SEO data (backlinks, organic keywords), ensuring a cohesive strategy across all search types.

• Advantages: Leverages Ahrefs’ powerful crawling infrastructure for fast and accurate data.

• Pricing: Brand Radar AI is an optional add-on, starting from $199/month per index, in addition to a base Ahrefs plan (which starts at $129/month for Lite).

4. Peec.ai

Peec.ai is a dedicated AI Search Analytics platform focused on simplicity and actionable insights for marketing teams.

• Features: Tracks visibility, citation position, and sentiment across ChatGPT, Perplexity, and AIO. Provides platform/country/language segmentation and a recommendation engine for capturing high-impact opportunities.

• Benefits: Offers a user-friendly interface and focuses on directly actionable insights, making it suitable for agile marketing teams that want to quickly pivot their content strategy based on AI-generated data.

• Advantages: Transparent pricing and strong export/integration capabilities (Looker Studio connector).

• Pricing: Plans start at €89/month for the Starter plan (up to 25 prompts), moving up to Pro at €199/month and Enterprise starting at €499+/month.

5. Otterly.ai

Otterly.ai specializes in helping brands understand and optimize their presence specifically for generative search engines.

• Features: Competitive visibility tracking, citation and mention tracking, LLM direct output tracking, and sentiment monitoring. It focuses on identifying what audiences are searching for in AI environments.

• Benefits: Provides timely, dedicated insights into Generative Engine Optimization (GEO) without the complexity of a full SEO suite. Highly focused on AI search platforms.

• Advantages: One of the more cost-effective entry points for pure AI visibility tracking.

• Pricing: Very accessible, with a Lite plan starting at $29/month for a small number of prompts, and Standard/Premium plans moving up to $189-$489/month.

6. Adobe LLM Optimizer

A major player in the marketing technology space, Adobe's LLM Optimizer integrates AI visibility directly into the marketing stack.

• Features: Measures brand visibility, sentiment, and citations across major LLMs. Tracks Agentic Traffic (bot visits) and Referral Traffic (user clicks from citations) to directly link AI performance to business outcomes. Includes a recommendation engine for content and technical fixes.

• Benefits: Uniquely ties AI visibility to the bottom line through an attribution layer. Natively integrates with the Adobe Experience Manager ecosystem.

• Advantages: Enterprise-grade reliability and deep integration with existing Adobe infrastructure, making deployment frictionless for Adobe customers.

• Pricing: Custom pricing, often part of an enterprise contract.

7. Ziptie.dev

Ziptie.dev is a platform for AI-powered search and monitoring, offering focused brand visibility tracking across leading AI models.

• Features: Monitors AI search performance across Google AI Overviews, ChatGPT, and Perplexity. Includes brand monitoring, sentiment analysis, and a generous allocation of "AI Search checks" and "Content Optimizations."

• Benefits: Offers a straightforward, AI-focused tool with transparent pricing and good daily/monthly usage limits for core AI tracking.

• Advantages: Includes an AI Prompt Generation Assistant to suggest relevant prompts for testing, and offers integration with Google Search Console.

• Pricing: Monthly plans start with Basic at $69/month (500 checks/mo), moving to Standard at $99/month (1,000 checks/mo), and Pro at $159/month (2,000 checks/mo).

Conclusion

The shift to Generative AI means a fundamental change in how brands must measure online success. Traditional SEO tools are adapting with new AI-focused offerings, while new platforms are emerging with dedicated GEO or AI SEO features.

For a comprehensive strategy, a blend of a full-suite tool (like SEMrush One or Ahrefs Brand Radar) and a dedicated AI visibility platform (like Profound or Peec.ai) will likely be necessary.

By adopting one of these AI SEO tracking tools, brands can gain the competitive intelligence needed to thrive in the era of AI Overviews and conversational search.