3 Reasons to Do A/B Testing on Your Website

Do you hear other people talk of doing A/B tests on their websites? Are you wondering about the reasons to do A/B testing in the first place?

If so, then this blog post should answer that very question.

Let’s look at 5 top reasons to do A/B testing on your website, so you can decide if this strategy is right for you.

Reason #1: Your Conversion Rates are Suffering

One of the top reasons for doing an A/B test on your website is to address low conversion rates. Whether a conversion in your case is a webinar registration or a new purchase, a low rate can mean visitors are not ready to take that action.

With an A/B test, you can see if an alternate call-to-action (the B version) gets more traction than the original call-to-action (the A version). Through testing, you will be able to see which action receives a higher conversion rate. Then, if the alternate was the winner of the test, you would be able to replace the original CTA with the variant.

Reason #2: Your Bounce Rates are High

High bounce rates on your website pages mean that people are visiting the page but leaving without taking an action on the page. It’s not always clear why visitors are not acting, but you can do A/B testing on your website to find out.

For example, you might want to try adding a CTA button higher on the page. This can be an opportunity for visitors to learn more about a topic or product, or it might link to a free download or trial. There are many different types of tests you can run to resolve a high bounce rate problem, so start with one and see how it goes first.

Reason #3: Your Website Engagement is Low

Sometimes, we need to create reasons for visitors to engage more with our websites. A/B testing can help you do that by testing one version of the page against another version. This way, you’re not making any permanent changes to your web page without first testing the viability.

One strategy to increase engagement is to replace an image with a video. While images help support text, videos take it a step further by making the page more interactive. This can help stimulate interest in the rest of your page content or entice visitors to learn more about your company, products, or services.

Looking for A/B test inspiration?

Check out these 5 types of A/B tests to see if any of them resonate with you. You might find that a simple tweak can make a significant difference to your conversion rate, bounce rate, or even engagement.

Reach out with any questions you might have regarding how RSO can help you with your digital marketing.

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