Content ideas are golden nuggets waiting to be discovered.

Need Great Ideas for Original SEO Content? 8 Places to Look.

You know you need original content that drives SEO results, but where do you even start? Good news: Incredible content ideas are all around you. Mine these 8 goldmines:

1. Listen to Your Sales Team 

Your sales team hears the same questions every single day. The same objections, misconceptions and concerns.

Those repetitive conversations are valuable material!

Set up a quick monthly check-in with sales. Ask them: What are people confused about? What questions came up multiple times? What made a deal stall? You'll walk away with more content ideas than you can write.

2. Pan Your Customer Support Tickets

Customer support tickets are where people tell you exactly what they don't understand. They're brutally honest about what's confusing, what's broken, or what they wish worked differently.

Look for patterns. If ten people asked how to do the same thing, thousands more probably have the same question but never asked. Write the definitive guide. The added bonus? When you publish that guide, your support team can start linking to it. Now you're not just creating SEO content—you're reducing support volume. Win-win.

3. Check What Your Competitors Aren't Saying

What topics are your competitors avoiding? What questions are they answering badly? Where are their blog posts thin or generic? Those gaps are your opportunities.

If your competitor wrote a surface-level post about a complex topic, go deeper. If they're ignoring a controversial issue in your industry, address it head-on. If their content reads like it was written by someone who's never actually used the product, write from real experience.

Being better than your competitors isn't about copying them—it's about knowing your audience better than they do.

4. Browse Industry Forums and Reddit

Reddit might seem like an odd place to look for professional content ideas, but it's where people ask questions they're too embarrassed to ask anywhere else.

Find the subreddits where your audience hangs out. Look at what they're upvoting. Read the comment threads. Pay attention to the questions that get asked repeatedly or the debates that keep resurfacing.

The same goes for industry-specific forums, LinkedIn groups, or Slack communities. People are incredibly honest in these spaces about what they struggle with. 

5. Pay Attention to Your Own Internal Debates

What does your team argue about? What best practices do you disagree on internally? What strategies work for you that others swear don't work?

Those debates make great content because they're nuanced. They're not black-and-white. They show different perspectives and help readers think through their own situations.

If your team had a heated discussion about whether to prioritize technical SEO or content creation, write about it. If you changed your approach to something and it worked better than expected, explain why. Real experience beats generic advice every time.

6. Ask Your Prospects What They're Googling

This one's simple but underused: ask people what they're searching for.

When you're on sales calls or discovery meetings, ask what they Googled before they found you. Ask what they wished they could find but couldn't. Ask what questions they still have after reading everything online.

7. Look at "People Also Ask" Boxes

Google any topic relevant to your business and scroll to the "People Also Ask" section. Those questions are what real people are actually asking Google. Each one could be a blog post.

Click on one of those questions and more appear. In five minutes, you can have 20+ content ideas pulled directly from what people want to know.

8. Trust Your Gut on What's Missing

You work in your industry every day. You know what information is hard to find. You know what's explained badly. You know what beginners struggle with and what advanced users wish existed.

That instinct matters. If you think "someone should really write a clear guide to this," then you should write it. If you found yourself cobbling together information from six different sources to understand something, write the single source that explains it all.

What do you wish had existed when you were learning?

Mine What’s There, Then Start Creating

You don't need a massive brainstorming session or expensive research tools. The best content ideas are already in front of you—in your sales calls, support tickets, industry forums, and internal conversations.

You don’t need inspiration. You just need to tune into what people are already telling you they need.

Need help turning these ideas into content that drives results? At RSO Consulting, we help businesses develop content strategies rooted in real audience needs. Let's talk about creating original SEO content that resonates and ranks.