Why Domain Authority and Page Authority Are Important for Your SEO Strategy

Imagine you are sitting at the DMV. You need to renew your driver’s license, but first you have to take the written test and the road test (panic!) to prove you know what you’re doing. Luckily, you get all of the answers correct on the written test, and you ace the driving evaluation. Since you’re now considered a driving superstar, you are honored with special privileges, like skipping the lines at the DMV and smiling during your photograph.

It’s much like the evaluations your website is up against. Certain quality measurements are applied to your website and its individual pages. Depending on the outcome, your website and pages are assigned scores for domain authority and page authority. The better the performance, the better the score, the better reward.

What exactly do I mean by reward? Let’s take a look.

What are Domain Authority and Page Authority?

Domain Authority is basically the overall authoritative strength of an entire web domain. Based on various types of data (that we’ll never truly know), your domain is assigned a score between 1 and 100. The higher your domain score, the more authoritative it is, and the greater the overall visibility and rankings it has in search engines.

Page Authority is essentially the same idea, except it applies to a single page rather than an entire domain. Scores range from 1 to 100; the higher the score, the more likely the page will rank well in search engines.

Because the scores are assigned based on an algorithm, they are essentially a prediction of how well the domain or page will do. Nevertheless, having these numbers on hand gives you an idea of where you need to focus your SEO strategy.

For example, if your domain score is low, then you’ll want to consider how you can improve it. You may need to increase inbound links or create more or better content. If page authority is low, then perhaps you want to get more quality links pointing to it.

The scores are important for your SEO work because they help guide you to the areas with the most need. You can be more efficient with your time and resources, rather than taking a shot in the dark.

Final Thoughts

When it comes to your domain and page authority, it’s important to understand that your domain authority is extremely critical to your SEO strategy. Page authority is still important – have no doubt – but if your domain authority is high, then it can influence the rankings for all your pages.

It’s like passing down an inheritance, and in the game of SEO, that’s worth a lot.

Reach out with any questions you might have regarding how RSO can help you with your digital marketing.

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