Creative Website Survey Questions to Ask Your Visitors

When someone visits your website, you probably want to know why they do the things they do. Why they view a certain product but don’t buy it, why they’re reading about a particular service you offer, or even why they choose to read a blog post about a specific topic. So many questions!

Luckily, there is a way to get some answers, and it all starts with website surveys. These brief yet important questions typically pop up on the screen while someone is viewing your website, and they can provide insights to the questions we mentioned earlier. The best part is you get to customize the questions exactly the way you want to help you:

  • Discover the intent of the visit

  • Learn more about your customers

  • Explore how you can improve the page or user experience

  • Increase conversions

What kinds of surveys are businesses using these days? Here are some of the more creative website survey questions that have been popping up.


Not only does Colgate design their surveys with branding in mind, but they also found a creative way to learn more about their website visitors with a simple ask: What stopped you from making a purchase? The answers to this question can help the company make business decisions backed by real-time customer feedback.


When it comes to creative website survey questions, Databox produces some of the best. In this example, the company uses the opportunity to increase conversions (in their case, blog subscriptions), rather than gathering information about the intent of the current visit.

Paul Ekman Group

Full disclosure, Paul Ekman Group is a client, but they do such a wonderful job at using creative surveys on the website to help blog readers take the next step towards a conversion (buying their product). Plus, it’s very tailored to the visit, pairing the micro expressions survey question with a blog about micro expressions.

Are You Ready to Pop the Questions?

If you’re interested in learning more about your website visitors, improving your site or boosting conversions, website surveys are an effective strategy. We’re ready to answer your questions about setting them up or helping with ideas for creative questions to ask your customers.

Reach out with any questions you might have regarding how RSO can help you with your digital marketing.

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