Why a Content Gap Analysis Might be the SEO Boost You’re Seeking

Do you want to attract more traffic to your website?

Are you looking for ways to expand your content beyond product pages?

Running a content gap analysis allows you to see what relevant content your competitors are ranking for, that your site is missing.

You can take advantage of these opportunities by identifying appropriate types of content and then creating an SEO-optimized version to help you rank in organic search results—bringing in more qualified traffic to your site and, hopefully, moving visitors toward the desired action.

But let’s get back to the beginning, by defining what a content gap analysis is.

What is a Content Gap Analysis?

A content gap analysis is an examination of what types of content your competitors are ranking for, and which keywords that content is being served for in organic search results. The analysis can help you identify which types of content are missing from your own website, that you might be able to develop in order to compete with those competitors online.

While you may have an idea of content that’s missing from your website, a gap analysis can help you fill in any (you guessed it) gaps you might not be aware of already. For example, perhaps you know your competitors have content about digital marketing salary guides, so you can develop that for your site. But you may not be aware of a piece they all have on digital marketing job types, which could make sense for you to create as well.

By determining the gaps in your own content, you can develop blogs or infographics or podcasts that expand your reach to people who are searching for that content online. And by optimizing the content using SEO best practices, you can help your work rank higher in organic search, too.

See if a Content Gap Analysis is Right for You

If you want to learn more about this analysis, reach out to our team. We are happy to explain how it works and if it makes sense for your website.

Reach out with any questions you might have regarding how RSO can help you with your digital marketing.

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