During times like this it’s vital that you consider the situation at large before each post. Look at it from every angle, every prospective and make sure it’s sincere. It’s easy to choose to stay quiet, in fear of saying the wrong thing. But, by keeping these COVID-19 social media do’s and don’ts in mind you’ll see how easy it is to say the right thing.
Keep it Light
It’s important to be able to relate to your audience. When it comes to COVID-19 social media try to focus on the day to day reality of the situation. What are your followers doing? Working from home, looking for ways to stay busy and entertained. There are tons of internet trends happening right now, if that is something your brand is known to participate in, go for it!
Be Sensitive and Sincere
There are a variety of emotions surrounding this event. The reality is you cannot cater to all of them. So, instead of trying to be humorous, resourceful and sincere all at once, try to stay true to your brand. Post the way you normally would while still keeping in mind how (if at all) you post could possibly be tied to COVID-19 and avoid anything that may stir up negative emotions.
Don’t Try to Be a News Source
While the news is a shared interest of your followers, don’t use that as a way to relate to them. It’s important to steer clear of sharing posts from, or interacting with any news sources at risk of appearing controversial or accidentally delivering incorrect information.
Don’t Over Do the Optimism
As stated above, it’s a good idea to keep your content light and more on the positive side. But, there is a fine line between being positive and being insensitive, tread carefully. Be aware of what is happening in the world and ensure that your content complements things well.
If you are putting thought into your content, and posting with intent, you’re already on the right track. Stick to your brand and be sincere, your audience will see your good intentions.Looking for more guidance? RSO Consulting offers both organic and paid social media optimization services. Take a look.