Global Educational Consultancy

Our client, a Global Educational Consultancy, needed to increase organic search traffic and form fills coming from non-brand keywords. Through a strategic SEO initiative focused on intent-driven content, non-brand growth, and AI optimization, RSO helped them achieve a strong Q4 organic recovery, scale AI-driven referral traffic by +600% YoY, and secure visibility for 97 key terms within Google AI Overviews.

Our client needed to increase organic search traffic and form fills coming from non-brand keywords. The goals were to expand their non-brand footprint by scaling organic reach and conversion rates through high-intent, non-branded search terms, elevate SERP authority by improving keyword rankings and overall search visibility, and navigate the AI shift by proactively monitoring and capturing traffic from AI Overviews and LLMs to offset potential organic click-loss.

RSO prioritized relevant content for the blog, shifting the intent focus from broad generic terms to high-converting long-tail segments. Strategic content was deployed to boost visibility and CVR, while high-volume keywords were prioritized for non-brand growth and new acquisitions. Additionally, content was optimized specifically for AI Overviews to capture emerging search traffic.

The strategy delivered a strong Q4 turnaround, achieving +6% YoY organic growth in Q4 and reversing H1 lows with consistent monthly gains. Our client overcame an annual -6% dip with a strong year-end finish, demonstrating a clear recovery trajectory. AI-driven referral traffic scaled by +600% YoY, with Q4 alone seeing a +294% increase. They also secured visibility for 97 key terms within Google AI Overviews, establishing strong AIO authority.