Fifty-three percent of website visits are abandoned if a mobile site takes longer than three seconds to load, according to Think With Google. That means you could potentially lose more than half your visitors if page load speed is considered “slow.” Consequently, this also adversely affects your mobile website conversions.
One and Done
Clearly, if a visitor leaves your site before it’s loaded, you’ve lost the chance at conversion – for now. However, the bigger risk here is that someone who abandons your mobile site isn’t likely to return again. Kissmetrics wrote about a study last year, which revealed 79 percent of customers who had trouble with a website’s performance would not buy from the same site again. I don’t know about you, but to me that’s a terrifying number if I’m depending on mobile website conversions to keep me profitable.
One and Thousands
On the other hand, what happens if you improve your page load speed by just one second? Hubspot wrote about this, and it turns out mobile sites that load one second faster stand to make up to $7,000 more per day (based on a website that already makes $100,000 per day). Again, enough of a difference to make me evaluate my current mobile site and apply changes, where possible.
When it comes down to it, the closer you can get page load speed to three seconds, the better outcome for your mobile website conversions. Just one second faster – or slower – can have real impacts on your site and your bottom line.
If you haven’t looked at how long it takes your website to load on a mobile device, try it right now. If you want to see the difference a faster load time can make, get in touch. We’ll share our ideas for improving your site and speeding things up for your visitors.
Sheila Hart-O’Connor is a word geek who is passionate about all things digital. She specializes in advertising and marketing copy, with a lean toward SEO, social media, and blogging.