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Christmas is over and 2015 is quickly coming to an end. Trends are ever-changing in industries that are particularly mercurial, namely tech and advertising, but good business is good business no matter what. Be it the introduction of new hardware, software, or a whole new subset of demographic, the important thing is to keep your head in the game and remind yourself to look at the big picture.
Below are three digital marketing trends of 2016 that you need to know in order to keep you and your business ahead of the game.

1. Continued Growth of Mobile

2015 was the year in which mobile usage surged and almost eclipsed desktop. 2016 will mark a continuation of this whirlwind trend thanks to mobile’s approachability and convenience. In line with this trend, Google decided to include mobile-friendliness to its search engine rankings of websites, which in turn boosted mobile usage.

2. Surge of Video Ads

Video Ads are primed to take over 2016. As broadband technology develops, the easier it is to send and receive massive amounts of data, the more seamless video experiences become, which businesses are finding to be exponentially more effective than regular ads. For example, Facebook and Bing are offering video options to advertisers and Google includes video content in its search engine algorithm.

3. Wearable Technology

The Apple Watch was released in 2015 and its competitors are launching their arsenal in 2016. According to Business Insider, between 2015 and 2019, consumer uptake of wearables is expected to grow 35 percent per year internationally, which will have a large impact on marketing strategy. Wearables’ screens are so small advertisers need to adapt to the even smaller space and attention span of their audience.

The links between these digital marketing trends that will lead the industry and the day-to-day of running your business may not be inherently apparent, but these changes continued or new will certainly have an impact on how you market your business in the long run.