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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

TikTok building new U.S. app ahead of expected sale

TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.

Google generates nearly 13% of People Also Ask answers: Data

Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities for SEO.

Google upgrades Keyword Planner with localized forecasting

Google's Keyword Planner now offers city, region, and device-level forecast breakdowns—giving advertisers deeper insights for localized planning.

Unlocking organic shopping: 8 insights from Google’s free listings

Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge.

How to expand your reach with reverse location targeting in Google Ads

Not all searches come from locals. Here’s how to reach out-of-area users already looking for what you offer with smarter Google Ads targeting.

Google faces EU antitrust complaint over AI Overviews

The EU is concerned that Google’s AI Overviews misuse publisher content without consent, harming competition and threatening the viability of independent journalism.

Tax settings no longer needed in U.S. Google product feeds

U.S. merchants no longer need to manually configure tax settings in Google Merchant Center, as the platform now automatically calculates tax based on shopper location.

How to stay grounded (and inspired) as AI changes search and SEO

Traffic's down. Clients are nervous. But SEO isn’t over – it’s just evolving. Here’s how to keep up without burning out.

Shifts in data privacy are forcing a return to marketing fundamentals

Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.

Google Ads investigating reports of issues

The issue may result in slowness, errors and other problems within the Google Ads and Search Ads 360 consoles.

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