Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.
Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue.
Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.
A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery.
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.
Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.
Don't expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.
Optimizing title tags is vital for boosting your visibility in Google's SERPs. But you don't have to worry about character limits. Here's why.
Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more.
Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic.