Tomorrow marks one of the most significant days in search engine history. On April 21, 2015, the new Google mobile algorithm will go into effect and introduce sweeping changes to the way we use – and work within – […]
If you know what you’re doing in terms of marketing your business online, you’re probably yawning at the thought of revisiting the importance of optimizing your site for multi-screen and smart phones. You might be saying, Wasn’t this already covered […]
As more people engage with social media advertising via smartphones and tablets, the time between a click and a purchase narrows, but it also means that brands must be ready for the decisiveness of a buy-now crowd. According to a comScore […]
Considering the Future of Mobile Search for Mobile Websites When we’re considering the future of mobile search, we need to know why people are searching, how they are searching, and what they expect to find in mobile searches. As the […]
iVest’s process from initial brainstorming to live launch spanned a period of five to six months that included branding, web design and setup, social media setup, video production, PPC setup – with RSO taking the lead in the online elements.
“the material that’s the most important for the users’ goals or your business goals should be above the fold. Users do look below the fold, but not nearly as much as they look above the fold.”
This is the trickiest of all the landing page elements as most people want to over emphasize design. Remember, a visitor is going to stay on a page for no more than five seconds so keep the design simple by avoiding overbearing colors (i.e. white font on black background) and sticking with easy to read fonts.
With the advent of ‘real-time content’ in search listings, search engines, Google in particular, will seek out the best and most useful content on the Internet for any given keyword query. Updating your website content and blogging regularly will not only help fulfill the appetites of hungry search engines but also increase your chance of higher rankings and more traffic as a result.
As a site owner, you may have created the worlds best website, you may believe it is the elephant in the room, which no one can ignore. Cheers, but are there any suitors for your elephant? Is it drawing in […]