Marketing emails are an excellent way to reach your customers with the latest deals, promotions, and more. Despite the growing popularity of social media and other digital marketing channels, an email is still a powerful tool that should not be […]
A few years back, I wrote about the importance of FAQ pages for websites. Aside from the customer-facing benefits – helping people find answers quickly, reducing the need to contact customer service departments – frequently asked questions also bode well […]
The success of SEO (search engine optimization) depends on a combination of on-page and off-page elements, but there’s one that doesn’t get as much attention: the image alt tag. Maybe you’ve heard the term before, or maybe not. Either […]
During times like this it’s vital that you consider the situation at large before each post. Look at it from every angle, every prospective and make sure it’s sincere. It’s easy to choose to stay quiet, in fear of saying […]
On social media everyone is trying to maintain and grow their audience. In order to do either, you have to create content that entertains, intrigues and above all else stands out. But, how do you do that in a world […]
Have you ever looked at one of your website analytics reports, wondering about the difference between Visits and Pageviews? It’s an important distinction, because – while these metrics may sound the same – they actually represent separate aspects of a […]
If you’re looking to reach a wide audience, social media is the first place you should go. It’s easy to create accounts on popular social media platforms and spit out content just to appear relevant, but is it […]
At the stroke of 2020, one of the strictest data-privacy laws in the United States goes into effect: the California Consumer Privacy Act, also known as CCPA. CCPA, which enables consumers in California to learn what data companies collect from […]
Learn about the Instagram algorithm, how it controls the newsfeed, how it affects you and how to fit your content to benefit from it. Since its launch in 2012, Instagram has always been a photography focused app, shining a […]