At the stroke of 2020, one of the strictest data-privacy laws in the United States goes into effect: the California Consumer Privacy Act, also known as CCPA. CCPA, which enables consumers in California to learn what data companies collect from […]
Learn about the Instagram algorithm, how it controls the newsfeed, how it affects you and how to fit your content to benefit from it. Since its launch in 2012, Instagram has always been a photography focused app, shining a […]
Instagram stories are the new frontier for many businesses. No longer just an outlet for celebrities and influencers, Instagram stories are appealing to companies around the world. In fact, 33 percent of the most-viewed stories come from businesses. Step aside, […]
Did you know there are 15 million fewer users on Facebook than just two years ago? In 2018, we also saw the first-ever drop in social media usage among Americans. Meanwhile, WhatsApp surpassed Facebook […]
Did you know 81 percent of people tend to buy a product or service after watching a video? That is a big opportunity, no matter which industry you are in. Simply uploading video content isn’t enough, though. You need to […]
Imagine you are sitting at the DMV. You need to renew your driver’s license, but first you have to take the written test and the road test (panic!) to prove you know what you’re doing. Luckily, you get all of the answers […]
Using the wrong keywords can get you in some hot SEO water. Here is what you can expect from poor keyword selection – and what to do about it. O.K., so maybe this blog starts out a little “gloom and […]
What do recent trends in global ad spend look like, and what do they mean for the future? According to the recent Advertising Expenditure Forecasts by ZenithOptimedia, global ad spend will grow 4.9% in 2015, reaching 545 billion USD. This […]
If you’ve spent any amount of time (and money) on mobile advertising, then you already know every pixel represents valuable real estate. So it’s only natural that you carefully consider each character that is participating in high-stakes mobile search results […]