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Using the wrong keywords can get you in some hot SEO water. Here is what you can expect from poor keyword selection – and what to do about it. O.K., so maybe this blog starts out a little “gloom and doom,” but we feel this is a very important topic for those of you embarking […]
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What do recent trends in global ad spend look like, and what do they mean for the future? According to the recent Advertising Expenditure Forecasts by ZenithOptimedia, global ad spend will grow 4.9% in 2015, reaching 545 billion USD. This may sound like good news, but the figure forecasts a tough year in advertising in […]
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If you’ve spent any amount of time (and money) on mobile advertising, then you already know every pixel represents valuable real estate. So it’s only natural that you carefully consider each character that is participating in high-stakes mobile search results pages. Here, a few reasons why we think click-to-call (a clickable link that lets users […]
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#148980480 / gettyimages.com When Google announced last month that it was giving a minor SEO boost to sites with SSL certificates, we were over the moon. Besides confirming what we had already experienced with our own clients’ sites (those with SSL certificates were receiving higher conversions and lower bounce rates), this ranking factor makes a […]
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#485221091 / gettyimages.com All Google AdWords customers who use exact and phrase match keywords can expect a bump in their ad impressions by fall, but that doesn’t mean you have to wait around to experience the benefits of this huge PPC advertising update. By the end of September, all Google Adwords accounts that employ exact […]
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If you know what you’re doing in terms of marketing your business online, you’re probably yawning at the thought of revisiting the importance of optimizing your site for multi-screen and smart phones. You might be saying, Wasn’t this already covered last year by all major online marketing sites as one of the most important trends […]
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