white hat

June 7, 2011

Performing high-level, successful search engine optimization is a long-term undertaking that encompasses many different skill sets. Making sense of all of the thousands of factors that can affect SEO (yes, Google has over 10,000 sub-categories in their algorithm) can be a bit overwhelming even for an experienced search engine marketing guru.

February 18, 2011

Proper link building is done over time by connecting to relevant sites, directories, and social networks, and though it takes dedication and patience, attaining a higher PageRank accomplished through white hat methods is much more ethical, effective, and satisfying.