Do you hear other people talk of doing A/B tests on their websites? Are you wondering about the reasons to do A/B testing in the first place? If so, then this blog post should answer that very question. Let’s look […]
Social proof on your website can be a major advantage. When someone visits your site, social proof can be the deciding factor between choosing your business over your competitor. It shows visitors that other people have had positive experiences […]
Trust is a valuable asset for your business. We need only look to the Facebook scandal of last year to see how diminished trust impacts a brand’s reputation – even when it’s a top performing company. One way to establish […]
You’ve heard this one before: First impressions are lasting impressions. I would like to add when it comes to your company’s home page, first impressions could also be last impressions, if visitors have a poor experience. Instead of losing your […]
Last week, I spent a considerable amount of time working on landing pages for our clients. If there’s one thing I was reminded of, it’s that writing a landing page is not for the faint of heart. Sure, we know […]
What is a website audit and why do I need one? If you already have a website and are ready to improve its search engine visibility, then a website audit (or “site audit”) is a good starting point. If you […]
Blogging Matters for a Number of Reasons Once upon a time, you could deposit your ad spend in bureaucratic print design and call it a day. To survive in the online marketing world of the present-day, however, it takes an […]
Long before Google’s Panda and Penguin updates, we knew that creating original, high quality content was one of the most important pieces of good SEO. Now, with the recent Hummingbird update, understanding what it is that your customers are searching […]
In our previous post, we discussed the importance of micro conversions in setting and tracking the specific goals of your website. Google Analytics now allows you to experiment with different variations of your content to see how these are affecting […]