What is a website audit and why do I need one? If you already have a website and are ready to improve its search engine visibility, then a website audit (or “site audit”) is a good starting point. If you […]
If you have an existing website but are not seeing the results that you want in your Google Analytics reports, then it is time to take a good look at what your site is doing – or, more likely, not […]
As more people engage with social media advertising via smartphones and tablets, the time between a click and a purchase narrows, but it also means that brands must be ready for the decisiveness of a buy-now crowd. According to a comScore […]
“the material that’s the most important for the users’ goals or your business goals should be above the fold. Users do look below the fold, but not nearly as much as they look above the fold.”