web analytics

June 30, 2010

With the advent of ‘real-time content’ in search listings, search engines, Google in particular, will seek out the best and most useful content on the Internet for any given keyword query. Updating your website content and blogging regularly will not only help fulfill the appetites of hungry search engines but also increase your chance of higher rankings and more traffic as a result.

June 22, 2010

Metrics, a wise man once said, are not proxies for performance.  The lesson here is about moving beyond easy to game metrics, and avoid getting trapped in the dangers of averaging. Averages are like a low-hanging fruit, irresistible for those […]

June 21, 2010

Setting up a profile or, better yet, profiles in Google Analytics can turn off minds that are not comfortable with figures, screenshots, and technical options. Yet, Google has made profiling one of the best features available in Analytics. It’s like […]

May 16, 2010

Social media started as a gamey kind of thing, but soon became a game-changer, with brands and products embracing it to hard-sell, by word of click. It makes sense for such companies to monitor social media and gauge the results. […]

April 25, 2010

Before web analytics, I bet people with a product or service to sell had to play poker of sorts to win their customer, hedge their bets, and then hope. Or pray. From first-time shopper to window shopper to real customer, […]

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