The effectiveness of Twitter PPC advertising campaigns can now be measured with conversion tracking, a new reporting tool that gives advertisers better insight into what makes consumers click. How does conversion tracking work? When PPC advertisers are building a Promoted […]
Google Analytics is an invaluable tool for understanding where your traffic is coming from and how your visitors are interacting with your site. At this point there is no denying the power and reach of social media, and in recognizing […]
According to a recent report by Experian, Pinterest has become the third most popular social network in the United States, behind only Facebook and Twitter. The widely circulated Hitwise report, released early this month, reveals huge increases in visitors to […]
Success in Google Search will be largely dependent upon the level of interaction you can generate across all Google properties. The future of SEO may become as connected to content marketing strategies as it is to current optimization best practices.
Once the switch was made, analytics users began to see “not provided” appearing in their data, indicating that the search had been encrypted and the keyword data was therefore not available.
The caveat to your toolkit is “Don’t bite off more than you can chew.” No need to give in to peer pressure and create a blog, Facebook, Twitter, LinkedIn, YouTube channel, Tumblr, etc, etc all at once if you can’t create and manage enough (useful) content for them all.
Social media integration into your business model becomes the dual prioritization of maximizing positive feedback and mitigating the risks of public criticism.
The first rule of thumb for B2B marketers is that your investment in social media marketing will not directly translate into revenue in the same way a B2C e-commerce will – at least not immediately.
Social media optimization’s importance to business can be found not only in its ability to reach new audiences and promote content, but in its ability to compliment SEO. Simply put, not having a complimentary social media optimization plan means leaving money on the table.