The recent controversy over the Starbucks Red Cup design reminds us that when it comes to social networks, we can create our own media but sometimes it is the users who really develop the campaign. A few weeks ago when […]
Google is making yet another modification to its Google+ strategy by eliminating some key elements from its search engine results. How will online marketers and their clients cope? Reduced Visibility on Knowledge Graph Boxes When searching for a brand on […]
With more than 50 percent of global internet users owning a Google+ account at the end of 2013 Q2 (source: GlobalWebIndex), the social media network is catching up to Facebook. That means if you have a Google+ account, and you’re […]
Ever since we discussed how social signals would affect SEO in 2013, we have seen the “proof in the pudding” as companies with a developed social media strategy have blown past competitors in search engine rankings. Besides the heavy hitters […]