Social media campaigns are great for event promotion, brand awareness, and product marketing. Unless you purchase social media ads, these campaigns are ran through organic engagement. This can make social media appear to be a bit unpredictable. This is why […]
If you’re looking to reach a wide audience, social media is the first place you should go. It’s easy to create accounts on popular social media platforms and spit out content just to appear relevant, but is it […]
Last week, Facebook CEO Mark Zuckerberg shared his plans to shift the social network to a more privacy-focused platform. While the traditional Facebook experience isn’t going anywhere, the announcement comes as more users migrate from public social to private social […]
With Facebook battling more than one government, Instagram growing its ad space and changing the algorithm, and Twitter in a constant tailspin, brands are finding newer social media platforms to be attractive alternatives — […]
Facebook is determined to make users’ experiences on the social network more meaningful. Over the past week, we’ve learned this equates to seeing more posts from friends and family, and less posts from businesses and brands. In other words, some major Facebook […]
No matter where you’re at in your social media strategy – just starting out or been going for a while – it’s always a good idea to make sure you’re using the best platforms for your business. That being said, […]
If your social media engagement on Facebook has taken a nosedive recently, you can thank the platform’s newest algorithm change. Since placing the posts of friends and family above those from publishers, it appears that many brands are experiencing extremely […]
There are many ways to make your social media content more engaging – #hashtags, current events, clever one-liners, GIFs of Justin Bieber apologies – but one of the key ways to appeal to more social media users is by using […]
The recent controversy over the Starbucks Red Cup design reminds us that when it comes to social networks, we can create our own media but sometimes it is the users who really develop the campaign. A few weeks ago when […]