In today’s social media society, you are your follower count. Whether it’s a personal page or a business page, having a large following gives the illusion that you’re worth following. But, building an audience does not happen overnight. Most successful […]
Social media campaigns are great for event promotion, brand awareness, and product marketing. Unless you purchase social media ads, these campaigns are ran through organic engagement. This can make social media appear to be a bit unpredictable. This is why […]
Social media metrics can become overwhelming if you don’t know what to look for. Before you dive in, you should know exactly what each metric is measuring. Impressions The first step to successful social media marketing is getting noticed in […]
If you’re looking to reach a wide audience, social media is the first place you should go. It’s easy to create accounts on popular social media platforms and spit out content just to appear relevant, but is it […]
1. Know Your Audience Figure out who your audience is. It’s important to know where you stand before you attempt to widen your audience. Curating content for males between the ages of 25 to 35 is going to look […]
Crafting social media content is a LOT easier when you know who is using social media in the first place. Back in 2014, I wrote this blog about different platforms and their users. With the somewhat recent changes to Facebook […]
Did you know that 1 billion people belong to Facebook Groups? That’s half of the social network’s entire membership. I don’t know about you, but I belong to an embarrassing number of groups on Facebook, mostly about business, parenting, health […]
There are many ways to make your social media content more engaging – #hashtags, current events, clever one-liners, GIFs of Justin Bieber apologies – but one of the key ways to appeal to more social media users is by using […]
The recent controversy over the Starbucks Red Cup design reminds us that when it comes to social networks, we can create our own media but sometimes it is the users who really develop the campaign. A few weeks ago when […]