If you’re looking to reach a wide audience, social media is the first place you should go. It’s easy to create accounts on popular social media platforms and spit out content just to appear relevant, but is it […]
1. Know Your Audience Figure out who your audience is. It’s important to know where you stand before you attempt to widen your audience. Curating content for males between the ages of 25 to 35 is going to look […]
Crafting social media content is a LOT easier when you know who is using social media in the first place. Back in 2014, I wrote this blog about different platforms and their users. With the somewhat recent changes to Facebook […]
Did you know that 1 billion people belong to Facebook Groups? That’s half of the social network’s entire membership. I don’t know about you, but I belong to an embarrassing number of groups on Facebook, mostly about business, parenting, health […]
There are many ways to make your social media content more engaging – #hashtags, current events, clever one-liners, GIFs of Justin Bieber apologies – but one of the key ways to appeal to more social media users is by using […]
The recent controversy over the Starbucks Red Cup design reminds us that when it comes to social networks, we can create our own media but sometimes it is the users who really develop the campaign. A few weeks ago when […]
YouTube is not dead, but Periscope is definitely alive. See how important this online video app can be to your immediate social media marketing plans. In case you haven’t heard, online video is climbing the content hierarchy on social media. […]
It seems like every other week there is a new article discussing the relevancy of Google+ as a social media marketing tool. That, and the other popular headline, “SEO is Dead.” (This one has been circulating for several years and, […]
“How much time and resources should I dedicate to social media?” This is a question we recently fielded from a client who, like many of their colleagues, is trying to allocate marketing dollars to activities that make the most business […]