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Crafting social media content is a LOT easier when you know who is using social media in the first place. Back in 2014, I wrote this blog about different platforms and their users. With the somewhat recent changes to Facebook and the rise of other social media platforms, I thought it would be interesting to […]
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Did you know that 1 billion people belong to Facebook Groups? That’s half of the social network’s entire membership. I don’t know about you, but I belong to an embarrassing number of groups on Facebook, mostly about business, parenting, health and food. About half belong to my friends’ at-home businesses selling clothing, skin care, cleaning […]
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There are many ways to make your social media content more engaging – #hashtags, current events, clever one-liners, GIFs of Justin Bieber apologies – but one of the key ways to appeal to more social media users is by using lots of attractive visual content. And the best thing about visuals is, they are more […]
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YouTube is not dead, but Periscope is definitely alive. See how important this online video app can be to your immediate social media marketing plans. In case you haven’t heard, online video is climbing the content hierarchy on social media. With 4 billion daily views, Facebook’s video traffic is a significant indicator that the moving […]
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It seems like every other week there is a new article discussing the relevancy of Google+ as a social media marketing tool. That, and the other popular headline, “SEO is Dead.” (This one has been circulating for several years and, folks, SEO is alive and well.) As for the question, “Is Google+ still relevant?” we […]
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“How much time and resources should I dedicate to social media?” This is a question we recently fielded from a client who, like many of their colleagues, is trying to allocate marketing dollars to activities that make the most business sense (read: profit). Businesses frequently question marketing spend on social media because it is difficult […]
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Twitter is in a new relationship. It’s not “complicated”, but it should impact the way you approach your social media and SEO strategy this year. Tweets will start appearing in Google search results within the next 90 days, according to reports. This is the result of a new agreement between Twitter and Google, which gives […]
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The Lowdown on Personalizing Your Social Media Marketing It’s slightly comical that we need to think very hard about being more human on a media platform defined as “social.” Isn’t being social at the core of our existence? Apparently not, and we need to get better at being ourselves on social networks. What Happened to […]
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