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Paid advertising is a powerful way to boost brand awareness, increase leads and sales, and find new customers all within your budget. Yet, it can be confusing to determine which paid advertising platform is best for your business: Google Ads or Facebook Ads. Google Ads, of course, shows your ads on its search results pages […]
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Last week, Facebook CEO Mark Zuckerberg shared his plans to shift the social network to a more privacy-focused platform. While the traditional Facebook experience isn’t going anywhere, the announcement comes as more users migrate from public social to private social media. Marketers, of course, are used to disruption. The Facebook privacy change is big, though, […]
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If you think 2015 was a banner year for social media advertising, then just wait until you see what is on tap for 2016. These paid advertising opportunities from Facebook are more prolific and more targeted, and could be just what you need to step up your profits in the next 12 months. Why Facebook […]
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