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Trust is the bridge you build to ensure a future for your business. On social media, you must build a bridge of trust with your audience. When your audience trusts your brand, they are more likely to “buy what you’re selling,” continue buying it, and – perhaps most importantly – recommend it to others. Trust […]
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Crafting social media content is a LOT easier when you know who is using social media in the first place. Back in 2014, I wrote this blog about different platforms and their users. With the somewhat recent changes to Facebook and the rise of other social media platforms, I thought it would be interesting to […]
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Likes, shares, comments, and now hearts. Engagement is an important social media metric, but is it all you should be watching? Social media engagement reminds me of the Skinner Box. Except instead of pushing the lever myself and getting the reward, I’m relying on users’ affirmations to give me that weird, endorphin-like high. Engagement means […]
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