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There are a lot of misconceptions about SEO and digital marketing out there. Here at RSO Consulting, we work to demystify the process and make it work practically for our clients’ specific needs. Over the years, we’ve built a wealth of knowledge around Google Analytics, Google Ads, paid advertising, and web analytics as a whole. […]
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You’ve heard about ‘em, you’ve seen ‘em, and you’ve likely visited your share of ‘em. They’re called FAQ pages, and there are some big, no-brainer reasons to consider one for your own website. Let’s discuss. Your Customers Want a FAQ Page Have you ever been shopping on a retail site and wanted to know about […]
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In search engine optimization (SEO), there are three little words no one likes to hear: high bounce rate. Bounce rate measures how much time a visitor spends on your website page. The longer the person stays on your page, the better, because it can translate to higher conversion rates. When they don’t spend as much […]
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Your video content is rock solid, it’s uploaded to your website, and you’re ready to make some money, baby. Until you notice your page rankings are plummeting. But wait – aren’t videos supposed to improve SEO? The answer is yes, and they will, provided you make a few adjustments on your end. Monitor Length of […]
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Yesterday, Google confirmed that mobile web pages using pop-up ads may not rank as highly. More specifically, it means this new SEO ranking signal can affect “pages where content is not easily accessible to a user on the transition from the mobile search results.” It makes sense, really, from Google’s end. Always trying to improve […]
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