Call us at (415) 992-7711

            When you are embarking on an SEO strategy for your business, it can be tempting to skip the keyword research. It’s your business, so you must know the keywords people are using to find you online, right? The interesting part about keyword research is, we can learn a lot […]
Read More
SEO and SEM are easily confused as they both work to make your website rank higher in search results. So, what is the difference between SEO and SEM? Simply put, search engine optimization is a part of search engine marketing. Both processes strive to increase a company’s visibility in search engines. SEO optimizes your website […]
Read More
            Out of all the SEO terms you’re likely to encounter, one of the most important is “link building.” This is because it still matters for SEO success, whether you operate a website for a small local storefront or a large enterprise corporation. In this blog post, we will explain […]
Read More
What does it mean when your consultant says to you, “We’re going to do on-page SEO and off-page SEO”? Are they needlessly throwing jargon at you, hoping you’ll buy-in to the process? Or is there something more important there for you to understand? First of all, we hope the SEO process is being explained to […]
Read More
There are a lot of misconceptions about SEO and digital marketing out there. Here at RSO Consulting, we work to demystify the process and make it work practically for our clients’ specific needs. Over the years, we’ve built a wealth of knowledge around Google Analytics, Google Ads, paid advertising, and web analytics as a whole. […]
Read More
You’ve heard about ‘em, you’ve seen ‘em, and you’ve likely visited your share of ‘em. They’re called FAQ pages, and there are some big, no-brainer reasons to consider one for your own website. Let’s discuss. Your Customers Want a FAQ Page Have you ever been shopping on a retail site and wanted to know about […]
Read More
In search engine optimization (SEO), there are three little words no one likes to hear: high bounce rate. Bounce rate measures how much time a visitor spends on your website page. The longer the person stays on your page, the better, because it can translate to higher conversion rates. When they don’t spend as much […]
Read More