SEO and SEM are easily confused as they both work to make your website rank higher in search results. So, what is the difference between SEO and SEM? Simply put, search engine optimization is a part of search engine marketing. […]
Today Google announced it’s expanding the Google Posts program – a.k.a. “Posts on Google” – to a wider audience, including museums, musicians, movies, sports teams, and sports leagues. But what exactly is Google Posts, and why does it matter to businesses and marketers?
Out of hundreds of search engine marketing consultants across the country, RSO Consulting was named one of 11 top SEO consultants by the Washington, D.C.-based research firm, Clutch. The Research and the Rewards RSO Consulting was honored by Clutch as […]
Aside from their rather blatant attempt to censor the free expression of ideas and speech, the bills would enact a quasi-police state on the web, making all websites responsible for every link and every sentence that appears in their content.
iVest’s process from initial brainstorming to live launch spanned a period of five to six months that included branding, web design and setup, social media setup, video production, PPC setup – with RSO taking the lead in the online elements.
Performing high-level, successful search engine optimization is a long-term undertaking that encompasses many different skill sets. Making sense of all of the thousands of factors that can affect SEO (yes, Google has over 10,000 sub-categories in their algorithm) can be a bit overwhelming even for an experienced search engine marketing guru.
Taking this all into account, the Generations – 2010 Report from Pew clearly displays the importance of using search engine and social media marketing as a focal point for any organization looking to increase both its exposure and its overall success moving forward.
As all search engines are becoming more aware of the less-savory uses of link building and search engine optimization, this will thankfully make respected, transparent SEM companies like RSO Consulting and the like more prominent.
According to recent research conducted by Radar Research, $13.5 billion was spent on search marketing in 2008. Paid placement or sponsored search consumed 88% of the total search spend. Search Engine Optimization (SEO) was a distant second with a very […]