The algorithm Google uses to assemble its search engine results pages is determined by these top three signals: content, links and…RankBrain. But what is RankBrain, and why does it matter as much as content and links? RankBrain is a Machine […]
Just in time to shake up online search for the new year, two major brands are poised to drive valuable traffic away from the captains of the search engine industry – Google, Bing and Yahoo. View image | gettyimages.com It’s […]
Google is making yet another modification to its Google+ strategy by eliminating some key elements from its search engine results. How will online marketers and their clients cope? Reduced Visibility on Knowledge Graph Boxes When searching for a brand on […]
Images on web pages are a great way to entice readers. They also provide valuable real estate for SEO text, or alt tags, that can boost your ranking without the danger of being penalized in search engines. What are Alt […]
The impact of social media on a company’s online search visibility is no longer measured only in “likes”; it is determined by how well those signals of interest translate to better organic search results and more successful online business transactions. […]