Google is changing the way it delivers search results. Instead of simply providing answers to users’ search queries, it now looks at user intent and buyer journeys (i.e. context) before displaying results – a new approach it’s calling Google Search […]
SEO and SEM are easily confused as they both work to make your website rank higher in search results. So, what is the difference between SEO and SEM? Simply put, search engine optimization is a part of search engine marketing. […]
Meta descriptions play an important role in search engine optimization (SEO). The higher the quality of your meta descriptions, the better the experience you can expect to have with SEO – and deliver to search engine users.
If your SEO game is good, and you want to keep it that way (or it’s not so great and you want to improve it), then this blog post is for you. Because within a few weeks or months, Google […]
Today Google announced it’s expanding the Google Posts program – a.k.a. “Posts on Google” – to a wider audience, including museums, musicians, movies, sports teams, and sports leagues. But what exactly is Google Posts, and why does it matter to businesses and marketers?
Hiring an SEO company can positively (or negatively) impact your business in critical ways. Here are some issues to keep in mind before choosing a firm: Your SEO budget. Though some may find this surprising, SEO is not free. And […]
The algorithm Google uses to assemble its search engine results pages is determined by these top three signals: content, links and…RankBrain. But what is RankBrain, and why does it matter as much as content and links? RankBrain is a Machine […]
Google recently made a significant change to the way its search results pages display on desktop devices. As of right now, ads on the right hand side of the page are gone. Instead, there are more ads at the top […]
Your story directly impacts SEO. If your business wants to engage in search marketing, storytelling is one area where you may not want to compromise. There is no denying a solid SEO campaign is built on extensive strategy, well-researched keywords, […]