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Google is changing the way it delivers search results. Instead of simply providing answers to users’ search queries, it now looks at user intent and buyer journeys (i.e. context) before displaying results – a new approach it’s calling Google Search Journeys. But what are Google Search Journeys, and what do they mean for your business? […]
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SEO and SEM are easily confused as they both work to make your website rank higher in search results. So, what is the difference between SEO and SEM? Simply put, search engine optimization is a part of search engine marketing. Both processes strive to increase a company’s visibility in search engines. SEO optimizes your website […]
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Hiring an SEO company can positively (or negatively) impact your business in critical ways. Here are some issues to keep in mind before choosing a firm: Your SEO budget. Though some may find this surprising, SEO is not free. And it’s not a quick fix. SEO consists of both on-site and off-site optimization strategies that […]
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The algorithm Google uses to assemble its search engine results pages is determined by these top three signals: content, links and…RankBrain. But what is RankBrain, and why does it matter as much as content and links? RankBrain is a Machine Google developed RankBrain to help it better understand how users perform search queries. It is […]
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Your story directly impacts SEO. If your business wants to engage in search marketing, storytelling is one area where you may not want to compromise. There is no denying a solid SEO campaign is built on extensive strategy, well-researched keywords, quality links, and intelligent analytics reporting. But beyond the roadmap and the data that work […]
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