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SEO and SEM are easily confused as they both work to make your website rank higher in search results. So, what is the difference between SEO and SEM? Simply put, search engine optimization is a part of search engine marketing. Both processes strive to increase a company’s visibility in search engines. SEO optimizes your website […]
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Local search seems like a simple enough term: it’s search, that’s localized. But what does that mean, exactly, for businesses that want to show up in front of nearby consumers? Well, let’s take a deeper dive into the question, “What is local search?” to uncover the facts and get a clear answer. First, the definition. […]
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