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Paid advertising is a powerful way to boost brand awareness, increase leads and sales, and find new customers all within your budget. Yet, it can be confusing to determine which paid advertising platform is best for your business: Google Ads or Facebook Ads. Google Ads, of course, shows your ads on its search results pages […]
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When it comes to search ads vs. display ads, it’s so important to understand the difference between the two ad formats. Select the wrong type of ad and you can quickly blow through your budget, sans results (ouch!). On the other hand, get it right and you can successfully build a brand and boost conversions […]
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What if you could make a sale from someone even after they decided to leave your website without purchasing anything? With Google AdWords’ Remarketing for Search Ads (RFSA), you can now create audience-specific ads that encourage previous visitors to come back and give you what you really want. It’s the browse-and-bounce consumers that make you […]
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