Expanded Text Ads, the next generation of Google AdWords, are on their way — and it’s a big deal for advertisers. In what Google called the “biggest changes to our text ads since AdWords launched fifteen years ago,” the search […]
If you want to run a successful Google AdWords campaign, you must pay attention to the quality score of each of your keywords. Not only does it affect the positioning of your ads in Google (see Figure 1), but a […]
While Bing and Yahoo may claim that adding the human element makes their paid ad relevancy for search terms better, the data seems to indicate that Google’s algorithm (i.e. Quality Score) is still the best method for getting people to click on an ad and therefore, generate revenue.