Brand awareness, more leads, and a boost in conversions are all benefits of a well-crafted paid advertising strategy. Yet, before you create and execute a strategy for the coming year, it’s helpful to know the PPC outlook for 2022. Here’s […]
Are you at a crossroads with Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Advertising, wondering if you should choose one or the other? Or have you tried one channel, and now you’re wondering if SEO and PPC working together could […]
At the end of June 2022, Google says you’ll no longer be able to create or edit expanded text ads. In fact, according to the announcement, responsive search ads will be the only Search ad type that can be created […]
It’s time for another change to Google Ads, and it’s a big one! Broad Match Modifier (BMM) is being replaced with Updated Phrase Match in an effort to align advertisements with the intent of search queries. In fact, Updated Phrase […]
The ubiquity of ads across the internet often makes them fade into the background, barely noticeable to some. Then there are the ads that, despite their prolific nature, bring our scrolling to a screeching halt. Whether it’s the all-out creativity, […]
How do you know what makes your Google Ads performance good…or not-so-good? Should you compare it to your ads on social media, or to the experiences of other businesses? It can be difficult to understand what constitutes an ad that […]
Four years ago, Google made a major change to desktop search results pages when it removed paid search ads from the right side. Since then, they have sometimes been replaced with the Knowledge Panel or – most recently – Featured […]
Do you know the difference between branded and non-branded keywords? Are you applying these search terms correctly to your search engine optimization (SEO) and pay-per-click (PPC) campaigns? In this guide to branded and non-branded search terms, you will learn how […]
Do you hear the sleigh bells ringing? Or is that the hum of holiday marketing? Yes, it’s that time again; time for marketers to start the merry march toward the busiest season of the year. If you’re feeling the […]