How do you know what makes your Google Ads performance good…or not-so-good? Should you compare it to your ads on social media, or to the experiences of other businesses? It can be difficult to understand what constitutes an ad that […]
Four years ago, Google made a major change to desktop search results pages when it removed paid search ads from the right side. Since then, they have sometimes been replaced with the Knowledge Panel or – most recently – Featured […]
Do you know the difference between branded and non-branded keywords? Are you applying these search terms correctly to your search engine optimization (SEO) and pay-per-click (PPC) campaigns? In this guide to branded and non-branded search terms, you will learn how […]
Do you hear the sleigh bells ringing? Or is that the hum of holiday marketing? Yes, it’s that time again; time for marketers to start the merry march toward the busiest season of the year. If you’re feeling the […]
Building brand awareness, generating leads, and increasing sales are solid reasons to engage pay-per-click (PPC) advertising. Knowing how to create an effective PPC campaign is the first step toward ensuring your success. Yet creating a paid advertising campaign can be […]
Conversions are the crowning achievement for many pay-per-click ad campaigns. Whether it’s getting someone to sign up for a newsletter or download a whitepaper, conversions can confirm if we’re rocking our campaigns – or not. That’s why, when AdWords announced […]
Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in. My favorite local station is often […]
When it comes to search ads vs. display ads, it’s so important to understand the difference between the two ad formats. Select the wrong type of ad and you can quickly blow through your budget, sans results (ouch!). On the […]
A few months ago, AdWords demographic targeting for search ads was introduced, including the ability to segment by age and gender. This brought joy to many brands and marketers, because they could better match ads to audiences while gaining more […]