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Building brand awareness, generating leads, and increasing sales are solid reasons to engage pay-per-click (PPC) advertising. Knowing how to create an effective PPC campaign is the first step toward ensuring your success. Yet creating a paid advertising campaign can be downright overwhelming. Not only can it take a long time to learn the different advertising […]
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Conversions are the crowning achievement for many pay-per-click ad campaigns. Whether it’s getting someone to sign up for a newsletter or download a whitepaper, conversions can confirm if we’re rocking our campaigns – or not. That’s why, when AdWords announced its new Parallel Tracking feature to help increase ad conversions, we knew advertisers would be […]
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Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in. My favorite local station is often asking people to dial in with their comments, because more of their listeners are texting […]
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When it comes to search ads vs. display ads, it’s so important to understand the difference between the two ad formats. Select the wrong type of ad and you can quickly blow through your budget, sans results (ouch!). On the other hand, get it right and you can successfully build a brand and boost conversions […]
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Google wants to help you increase traffic to your brick-and-mortar establishment, so they recently launched the new AdWords location extensions for display ads. Similar to call extensions (where users call you directly from your ad) or app extensions (users can download your app from the ad), location extensions in AdWords allow users to see your […]
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The Google AdWords update just made it easier to convert your regular PPC text ads to mobile responsive ads. If you already run text ads or expanded text ads via Google, then this AdWords tool is exciting news for your organization. The conversion can be done right inside the program where you already create text […]
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Hiring an SEO company can positively (or negatively) impact your business in critical ways. Here are some issues to keep in mind before choosing a firm: Your SEO budget. Though some may find this surprising, SEO is not free. And it’s not a quick fix. SEO consists of both on-site and off-site optimization strategies that […]
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