In this day and age, it’s more important than ever to be mindful of your digital environmental footprint. Every website you visit, every email you send, and every document you create leaves a trace of carbon emissions that can be […]
If you’re eager to find a competitive advantage in paid advertising, this may be your time. Google Discovery Ads have arrived with some intriguing benefits and opportunities. But first, if you’re thinking this is just another ad opportunity among many, […]
Companies have been using cookies to track their website visitors, improve the overall user experience, and collect data to help them better target ads to the right audiences. Now Google will be phasing out the third-party cookie tracking on Chrome […]
Ever since Google’s announcement last year that it would end third-party cookies, the search network has been trying to find a way to satisfy both privacy regulators and advertisers. Now it has a potential alternative: Google Topics. What is Google […]
Brand awareness, more leads, and a boost in conversions are all benefits of a well-crafted paid advertising strategy. Yet, before you create and execute a strategy for the coming year, it’s helpful to know the PPC outlook for 2022. Here’s […]
At the end of June 2022, Google says you’ll no longer be able to create or edit expanded text ads. In fact, according to the announcement, responsive search ads will be the only Search ad type that can be created […]
It’s time for another change to Google Ads, and it’s a big one! Broad Match Modifier (BMM) is being replaced with Updated Phrase Match in an effort to align advertisements with the intent of search queries. In fact, Updated Phrase […]
The ubiquity of ads across the internet often makes them fade into the background, barely noticeable to some. Then there are the ads that, despite their prolific nature, bring our scrolling to a screeching halt. Whether it’s the all-out creativity, […]
How do you know what makes your Google Ads performance good…or not-so-good? Should you compare it to your ads on social media, or to the experiences of other businesses? It can be difficult to understand what constitutes an ad that […]