Brand awareness, more leads, and a boost in conversions are all benefits of a well-crafted paid advertising strategy. Yet, before you create and execute a strategy for the coming year, it’s helpful to know the PPC outlook for 2022. Here’s […]
At the end of June 2022, Google says you’ll no longer be able to create or edit expanded text ads. In fact, according to the announcement, responsive search ads will be the only Search ad type that can be created […]
It’s time for another change to Google Ads, and it’s a big one! Broad Match Modifier (BMM) is being replaced with Updated Phrase Match in an effort to align advertisements with the intent of search queries. In fact, Updated Phrase […]
The ubiquity of ads across the internet often makes them fade into the background, barely noticeable to some. Then there are the ads that, despite their prolific nature, bring our scrolling to a screeching halt. Whether it’s the all-out creativity, […]
How do you know what makes your Google Ads performance good…or not-so-good? Should you compare it to your ads on social media, or to the experiences of other businesses? It can be difficult to understand what constitutes an ad that […]
Do you hear the sleigh bells ringing? Or is that the hum of holiday marketing? Yes, it’s that time again; time for marketers to start the merry march toward the busiest season of the year. If you’re feeling the […]
Building brand awareness, generating leads, and increasing sales are solid reasons to engage pay-per-click (PPC) advertising. Knowing how to create an effective PPC campaign is the first step toward ensuring your success. Yet creating a paid advertising campaign can be […]
[vc_row][vc_column][vc_single_image image=”3782″ img_size=”full” add_caption=”yes” alignment=”center” style=”vc_box_shadow_border”][vc_column_text]Did you know Google AdWords – I mean, Google Ads – offers text, display, video, shopping, and app install ads across Search, Maps, YouTube, Gmail and other properties and network partner sites? If you didn’t, […]
As more users turn on ad blockers, native advertising is emerging as a viable solution for reaching consumers. In 2016, the ad blocking trend is expected to move from the early adopters to a larger audience. As it is, 70 […]