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Building brand awareness, generating leads, and increasing sales are solid reasons to engage pay-per-click (PPC) advertising. Knowing how to create an effective PPC campaign is the first step toward ensuring your success. Yet creating a paid advertising campaign can be downright overwhelming. Not only can it take a long time to learn the different advertising […]
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As more users turn on ad blockers, native advertising is emerging as a viable solution for reaching consumers. In 2016, the ad blocking trend is expected to move from the early adopters to a larger audience. As it is, 70 percent of mobile users are either blocking ads or interested in downloading an app that […]
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If you were around in the late 1980s in the U.S., then you may remember the advent of bottled water. The concept of buying something that was already free from the tap was mindboggling to many consumers. Yet in 2015, consumption of packaged water was expected to reach 233 billion liters. A similar shift is happening […]
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If you think 2015 was a banner year for social media advertising, then just wait until you see what is on tap for 2016. These paid advertising opportunities from Facebook are more prolific and more targeted, and could be just what you need to step up your profits in the next 12 months. Why Facebook […]
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