A few years back, I wrote about the importance of FAQ pages for websites. Aside from the customer-facing benefits – helping people find answers quickly, reducing the need to contact customer service departments – frequently asked questions also bode well […]
One of the biggest and best advantages of Search Engine Optimization (SEO) is the ability to monitor your performance in organic search results. Leaning on the data from your SEO metrics helps you identify areas for improvement, so you can […]
Google announced it’s changing the way it displays titles in search results for some pages, a shift toward more readable and accessible titles for users. While the search engine still leverages title tags in more than 80% of its search […]
The Google MUM update went live this month, bringing with it a host of new capabilities to better understand content and search intent – and deliver results accordingly. MUM, which stands for Multitask Unified Model, is the latest AI technology […]
While much of the world is operating at lower capacity than usual, brands are ramping up their digital presence to reach and connect with customers who are staying home. It makes complete sense. If you’re a brick-and-mortar business, then you […]