Companies have been using cookies to track their website visitors, improve the overall user experience, and collect data to help them better target ads to the right audiences. Now Google will be phasing out the third-party cookie tracking on Chrome […]
Creating a customer avatar is an important step in understanding your target market. By developing a clear picture of your ideal customer, you can better understand their needs and desires, and create a digital marketing campaign that appeals to them. […]
User-generated content, or UGC, is something every brand can leverage for marketing. It promotes trust and loyalty among consumers, drives engagement from your community, and influences purchase decisions. There are lots of ways to connect with your audience through UGC, […]
This holiday season is going to be different. No one really knows exactly how since the goal posts keep moving, but most of us have an inkling that our usual activities are going to be at least somewhat hindered by […]
Do you want to learn how to repurpose video content for other marketing channels? If you already own video assets for your website, YouTube or social media, you can also use them in additional ways to reach more of your […]
As a data-driven marketing agency, RSO Consulting is always leaning on data to help clients make the best decisions possible. Data shows which marketing initiatives are working well – and which ones are o.k. to give a hard pass. Right […]
One of the most interesting disruptions in marketing right now is the marketing flywheel. It’s a refreshingly new way to view and interact with customers, replacing the traditional marketing funnel many of us have been using for decades. Why the […]
Think holiday marketing strategies don’t apply to you? See how non-retail brands can get their piece of the holiday pie this shopping season. The holiday shopping season is about to kick off, one that traditionally belongs to retailers. Thus, some […]
Your next international trip may be planned with virtual reality. You might test drive the car of your dreams, not from the actual car but from a VR headset. You may finally sit front row for Adele without leaving your […]